Thoroughly implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth and Fifth Plenary Sessions of the 18th Central Committee, adhere to the basic national policy of family planning, strengthen political awareness, overall awareness, core awareness and conformity awareness, take a comprehensive and accurate interpretation of the spiritual essence and profound connotation of the central decision as the main line, create a strong atmosphere of study, publicity and implementation, guide party and government cadres at all levels to correctly grasp the population situation, and enhance their sense of responsibility, mission and urgency in doing a good job in family planning work in the new era; Guide relevant departments to conscientiously perform their duties and form a good situation of paying close attention to family planning; Guide the health and family planning system to strengthen the confidence in reform and continuously improve the policy level and working ability; Guide all sectors of society to improve their understanding of national conditions and policies, better understand and support family planning work, and provide good public opinion support and social environment for maintaining an appropriate fertility level, promoting family harmony and happiness, and promoting long-term balanced population development.
Second, the basic principles
-Positive publicity. Abide by political discipline and propaganda discipline, play the role of major media and new media, vigorously carry out theme propaganda, achievement propaganda, typical propaganda and new population culture construction, carry forward the main theme and spread positive energy.
-serving the grassroots. Close to reality, close to life, close to the masses, adjust measures to local conditions, highlight characteristics, highlight the satisfaction and sense of gain brought by the reform to the masses, and enhance the pertinence and appeal of propaganda work.
-integrating resources. Actively mobilize the publicity resources of the health and family planning system and consolidate and expand the publicity team. Strengthen communication and coordination with propaganda departments and major media, and build a work pattern of big alliance, big publicity and high quality.
-innovation and development. Actively adapt to the new situation and new requirements, strengthen the innovation of ideas, carriers, contents and mechanisms, improve the level of publicity, expand coverage and enhance effectiveness.
Three. primary mission
(1) Strengthen learning and training. Health and family planning administrative departments at all levels should formulate the central "decision" spiritual learning and publicity work plan, and clarify the activity arrangement, time arrangement and responsibility implementation. Strengthen the advocacy of party and government leaders, coordinate the inclusion of central decisions in the learning content of party committees at all levels, in the teaching content of leading cadres at party schools and administrative colleges at all levels, and in the agenda of situation reports. Strengthen the study and training of health and family planning system, and learn and publicize the spirit of the central decision through various forms such as party group (Committee) special study sessions, cadre training sessions, counseling reports, and publicity activities. Open columns in major media, industry newspapers and official websites to reflect the good experiences and good practices of studying, publicizing and implementing the spirit of the central decision, promote mutual exchanges and improve ideological understanding.
(2) Do a good job in guiding public opinion. Health and family planning administrative departments at all levels should take the initiative to accept media interviews, hold press conferences in a timely manner, comprehensively interpret the major decisions and arrangements of the central government, coordinate major media to timely reflect the new achievements made in the reform of the universal two-child policy and service management and the positive response of the society, and deeply report the vivid practice of family planning work at the grassroots level. Pay attention to the promotion and application of new media, do a good job in the portal website of health and family planning departments, open official Weibo, WeChat and client, make and play special publicity video works and public service advertisements, reprint and push important manuscripts in time, and amplify positive voices.
(3) Deepening theoretical research. With the help of scientific research institutions, institutions of higher learning, population society and other platforms, we will deeply study the rich connotation of the basic national policy of family planning, profoundly interpret the strategic deployment to promote the long-term balanced development of the population, and enhance the road confidence, theoretical confidence and institutional confidence in the development of the population with China characteristics. Organize experts and scholars, write theoretical articles and series of comments, take the initiative to speak out, publicize policies, solve doubts and doubts, and gather knowledge. Write the "Outline of the Central Government's Decision on Learning and Publicity" and the "Reading Book of the Universal Two-Child Policy" in a form that the masses like to hear, so as to be easy to understand and grounded.
(4) Prospering population culture. In accordance with the Opinions of the Central Committee on Prospering and Developing Socialist Literature and Art (Zhong Fa [2015] No.27), we should make full use of literary forms to publicize the family planning policy and advocate the scientific and civilized concept of marriage and childbearing. Unite the vast number of literary and art workers and provide guidance and support for their literary and artistic creation on the theme of population and family. We will continue to run the China Population Culture Award and the Health and Family Planning Culture Promotion Platform, and provide a platform for the exchange, display and promotion of outstanding works.
(5) Improve the propaganda carrier. Health and family planning administrative departments at all levels should integrate the spirit of learning and publicizing the central decision into the fifth stage of the new fashion of marriage and childbearing, mobilize social forces and enhance the brand effect. Make full use of the "5.29" Family Planning Association member activity day, "7. 1 1" World Population Day and other key commemorative days, and extensively carry out the spirit of the central decision and social propaganda. To adapt to the changes in the situation and tasks of family planning work, timely publicity slogans with timely form, timely content and thoughtful ideas were launched. Further play the main channel role of China Population Daily, Health Daily and Population and Family Planning Magazine, and expand the coverage and influence of excellent cultural products at the grassroots level.
(6) stabilize the propaganda team. In the reform of health and family planning institutions, health and family planning departments at the provincial, prefectural and county levels should reasonably set up relevant institutions to enrich the family planning propaganda work. The township (street) family planning office should be equipped with full-time and part-time propagandists to undertake the task of publicizing family planning policies and regulations and guiding the village (neighborhood) to do a good job in family planning propaganda. Give full play to the characteristics of family planning association members who are rooted at the grassroots level and face the masses, and extensively carry out mass publicity and education and population and cultural activities. Pay attention to the role of public figures, experts and scholars in policy interpretation, public opinion guidance and cultural construction, and build a full-time, multi-party and dynamic propaganda team.
Fourth, safeguard measures.
(1) Strengthen organizational leadership. Adhere to the working mechanism that the main leaders of health and family planning administrative departments at all levels take overall responsibility, take charge of specific leaders, and closely cooperate with family planning-related offices and propaganda offices, so that family planning propaganda work and business work can be studied, deployed and implemented together. Actively strive for the support of the party Committee and government, and incorporate family planning propaganda into the local social propaganda work plan and into the overall deployment of local ideological and political work and spiritual civilization construction.
(2) Strengthen departmental coordination. Strengthen cooperation with propaganda, press and publication, radio and television, education, culture, the Communist Youth League, women's federations and party schools. Give full play to the role of family planning association, population welfare foundation, population culture promotion association and population society. , enhance the synergy.
(3) Strengthen investment. Increase investment in publicity funds to ensure the implementation of family planning publicity funds. Expand funding channels, encourage social forces to invest in population and cultural undertakings, and improve the supply capacity of family planning publicity materials and services.
(4) Strengthen supervision and implementation. Family planning publicity work will be included in the target management responsibility system assessment, into the activities of establishing advanced units with high-quality family planning services, and into the fifth stage of marriage and childbearing, which will be an important part of supervision and inspection. All localities should conscientiously implement the spirit of this opinion in light of the actual situation, and our Committee will organize supervision in due course.