1, calm down and do the content.
2, more communication platforms, strengthen promotion (Baidu search platform knows, dozens of it).
3. It is better to improve the content quality.
What is network promotion? We must first understand this.
Since it is a network promotion, it is not an offline entity promotion, which is very different from the traditional promotion model.
The network is conducted through the Internet and other media. Then you must use Internet products.
So what are the Internet products?
There are many of them, such as Weibo WeChat and QQ, which we are familiar with, and the most popular self-media platforms now, such as our headlines today, our short video of watermelon, our Baijiahao, our Sohu, our Netease, Tencent Penguin and so on.
Then these Internet products and self-media platforms can be used as platforms and media for Internet promotion.
How about figuring this out This is what beginners must know.
Only by knowing this, as an Internet user, a novice can quickly find feelings, methods and skills.
So, through these internet platforms, how do we first understand how these platforms work?
After knowing how to operate, you should learn to write content, learn to send videos, learn to copy Internet marketing, and so on.
In short, to promote the Internet, we must first master some basic knowledge. Change traditional ideas. Do things with internet thinking and other ways.
Now more and more fresh graduates or Xiao Bai want to work in network operation or network promotion, because this job is relatively stable and the salary is not bad, but they have no skills and experience, and they want to learn technology while they are constantly anxious. How do small white novices learn network promotion well?
Don't worry, TBC Panther suggests finding your own heart first. First, are you really interested in this industry? Second, do you really want to learn this technology?
Only by solving the above two problems can you know what you really think, and then you can move on from another angle. If you don't have a good idea, then you can learn this technology. Even if you work in naked resignation for seven months, you are not afraid. After all, this technology is needed by all industries. As long as you master this core technology, you don't have to worry about work wherever you go.
Now many white people believe that the so-called "training package employment" on the Internet is actually a routine. These training institutions are all about making money, whether you really learn something or not. Before starting the training, they will sign a contract for you, saying that it will guarantee employment and give you a loan for tuition by installments (in fact, the interest is very high), then start the training, tell you about it according to the theoretical knowledge in the book, and then distribute it to you at will. Three months later, I resigned from you, saying that you are not suitable for this position. As a result, you haven't learned anything, and you still owe a loan, which is not worth the candle!
Trap 2:
There are also many small white novices who watch some online promotion videos themselves and then try to promote them themselves. It's true. Practice is always the best teacher, but you don't know that the video tutorials you contacted are all old methods a few years ago, and the operation is useless now, so you will think it useless to learn this and finally give up!
In view of the above traps and misunderstandings, how can we learn network promotion correctly?
I think we should first look at the real situation of training institutions, such as Baidu, sogou, WeChat, Post Bar, QQ, Weibo and other channels to find out the authenticity and see if there are any "routines" and whether they are really effective after learning!
Then, it is necessary to find out whether the trained teachers are really capable or not! Many people are fake big coffee, pay attention to the difference!
If you do the above, I believe you will meet the right teacher and learn the correct network promotion technology!
Panther TBC summarized the following points:
1, professional training teachers give one-on-one guidance on professional knowledge and technology.
2, do not understand the technology to watch the playback video in time!
3. Do it yourself and write down the details that are easily overlooked in the process!
4. Ask a professional teacher to evaluate your promotional works and ask questions so that you can improve quickly!
5, don't give up, believe in your ability.
Usually, friends often ask "how to learn online promotion". Here is a summary of some experiences I have collected and my views on learning online promotion: many novices want to learn online promotion because they all know that online promotion is good. It can be said that as long as you want to do the network, whether it is to open Taobao, do WeChat business, or make money online. Nothing is easy for you to do without network promotion. Teach novices how to learn online promotion today.
How do novices learn online promotion?
First, go to the website to read the article.
When I first entered this industry, I must feel very novel and excited. You think this industry is mysterious and full of charm, and you can't wait to do one or two big projects at once. Put these questions and ideas aside, calm down, have a general understanding of network promotion first, and then start tossing:
First, put all the professional websites in the promotion field into favorites, and learn more when you have nothing to do. Especially some experts and celebrities in the industry, you should memorize their names and blogs, and what they write is very valuable.
Then put the industry websites of related products into favorites to keep abreast of industry trends. The means of promotion is fixed, but the specific content of promotion is formulated according to the specific industry situation and user needs, so we must always know the industry trends of related products and grasp the user needs in time.
Second, join the industry QQ group
After a few days of study, I believe you have a general understanding of network promotion, as well as some preliminary ideas and puzzles, and I am eager for someone to help you solve your doubts. At this time, you can join some professional groups appropriately to exchange experiences with your peers and predecessors. Please pay attention to the following points when joining a group:
1, group is not essential. Don't add too many groups in the early stage, look at your energy. First, we should promote experience exchange groups, because this stage is a learning period and should focus on learning.
2. Change group business cards before joining the group. Personally, I suggest using real name+company name for sending business cards in groups: first, you can promote yourself; second, you can promote the company. Be sure to keep your name in the top ten of the group friends list, so as to deepen the impression of others on you.
3. Speak actively and communicate more. Newcomers have just joined the business, and everyone doesn't know you. We join the group mainly for consultation and study. So keep a low profile and communicate with others more actively. Develop these people into your first network resources.
4. Actively apply for administrators. Many people are too lazy to apply for group management, and think it is very troublesome to manage the group, but it is not. The benefits of the group administrator are obvious, and all the group members will remember him and be impressed. In the group, the administrator is authoritative. Therefore, for newcomers, becoming a group manager is the best shortcut to enhance their popularity and expand their contacts. When learning reaches a certain stage, start to join more groups. At the same time, try to add some QQ groups related to the promotion target group. For example, if you want to promote women's products, you can add some women groups. When the group reached a certain number, we began to try to do QQ group advertising. Methods and precautions are as follows: Method 1: Advertise directly in the group. The most traditional method. The point is not to advertise immediately after joining the group. Otherwise, your advertisement will not only not be clicked, but also be t-dropped. The correct way is to spend a few days chatting with everyone after joining the group, exchange feelings, especially get familiar with the group owner administrator, and then start advertising. At this time, the advertisement will be watched by someone, not T. Don't advertise too often. It is enough to send one at most a day, otherwise it will arouse people's disgust. The more humanized the content, the better. Method 2: Send advertisements by mass mail. I always think this is the best way to promote QQ. I won't say much about the specific email content skills. Let's start with an idiotic but crucial question: If you want to use group mail to advertise, you must add more groups with open group mail function. Because this function is controlled by the group owner and group administrator, many groups are closed. How do novices learn online promotion? Third, joining the forum /SNS group has limited influence, with only 500 senior members. Therefore, if you want to communicate with more people and achieve better promotion results, you need to seek a larger platform, and the only candidate for this platform is the forum, followed by the most popular SNS. First choose two forums, one SNS. The first forum is related to promotion, such as pushing a forum, where many talents and experts in promotion are gathered and it is the best platform for learning and promotion. The second forum is related to the target user group. For example, to promote computer-related products, you can go to the enthusiast forum, which is one of the most professional computer knowledge popularization forums in China with nearly one million members. The third SNS is still related to promotion. There are many such SNS, such as 5G, Guo Jijun's Aiju, TW Alumni Record and so on. Of course, if you have enough energy and time, you can also find more forums and SNS. After registering these forums and SNS, go up and communicate with people, improve your level and increase your popularity on the website. Only by communicating with others can we gain knowledge and experience. When you become higher in the industry forum, you will find that you have unconsciously grown from a rookie to an old bird. Increasing popularity is to accumulate contacts and enhance influence. When you are known in a jar, you will find that even if you put up an advertisement, there will be a bunch of people to help you. In fact, this is the simplest forum marketing:) How do novices learn online promotion?
Fourth, the establishment of QQ group After the first three steps, you have basically left the ranks of novices. With some experience and contacts, we can now try to integrate these resources. Building a group is one of the best ways to integrate contacts, so build your own group quickly. In addition, the Group has two biggest advantages: 1. You can use your own group at will and advertise whatever you want. 2. The group owner is the most authoritative. When you talk about cooperation with the activists in the group, you will find it easy to talk because of the authority of the group owner. In fact, authority is one of the important means to influence others, and Jiang Likun will write a special article on this issue in the future. Tip: This article was originally written by Jiang Likun, the founder and member of Blue Lighthouse. If you want to read more articles, please search for Twitter or Jiang Likun, or visit Jiang Likun (Pinyin) Click Card. Please keep these copyright information when reprinting.
Verb (abbreviation of verb) to attend offline parties Many friends think that newcomers should attend offline parties more often, but it is not. Friends who often attend parties know that offline parties in general, especially large-scale activities, basically change business cards and have no practical effect. There are many parties, and at most, it is to get to know each other, and the effect is not good. So my suggestion is: get to know each other online first, and then attend the offline party after you have a certain understanding. At this time, if you attend the party again, there will be no strangeness between you and your feelings will be further enhanced. At the same time, they will introduce more friends to you at the party. A business card changed after a friend introduced it is the most valuable. Most importantly, meeting a group of people at a time will definitely save a lot of money than visiting you one by one.
Six, the establishment of a blog site has the first five steps of precipitation, I believe that your experience has been relatively rich, you should have operated several projects. At this time, you should comprehensively use and integrate the previous knowledge. The best way is to practice. Blog is the first choice. If conditions permit, you can also build a personal website. The purpose of this move is to fully understand the process of website construction and improve their overall quality. If handled properly, a famous station may be born. For the specific planning process, please refer to the previous article on Jiang Likun's blog. Only two points are emphasized here, which must be completed: 1, and the PR value should be done well. If you want to improve the PR value, you need to exchange a lot of high-quality links. This process will greatly enhance your negotiation ability and give you a deep understanding of foreign chain construction. External chain is one of the most important components of SEO. 2. Optimize at least one keyword. Choose at least one non-competitive keyword and optimize it for him (such as your name). When others search for this keyword in the search engine, your site can rank first, and you have mastered the optimization of keywords quite comprehensively at that time. About the optimization skills of keywords, how do novices learn network promotion?
Seven, learn these methods in front of the website model, so that you have a certain understanding of network promotion, SEO, website construction and marketing, and have accumulated a lot of contacts and experience. Now you are definitely an old bird. However, although we have made some progress, we must not be complacent and stagnant. We should move towards higher goals, broaden our horizons and turn ourselves from an old bird into an expert. At this stage, we should learn the advanced experience of other websites and study the characteristics and modes of various websites, and the final effect should reach the level of comprehensive diagnosis and planning of websites. Of course, this is a long process, which is also related to personal environment and its own characteristics. It can only be accumulated slowly by time and experience. My advice to you here is: read more articles and practice more; Communicate more and summarize more; More websites, more sharing,
Eight, start writing original articles When you have a lot of experience, you can try to write these experiences. On the one hand, it can enhance personal popularity, and it is ideal if you can make yourself a well-known blog or an expert in the industry. Secondly, it can increase the experience of soft writing, which is also one of the key means of promotion. In soft writing, the author has written many articles. If you are interested, you can visit Jiang Likun's blog. Nine, organize offline parties When your contacts and experience are already very rich, you can try to organize offline parties. Starting with the small party, starting with the FB party. Gradually extended to industry gatherings and industry salons of hundreds of people. This can greatly expand your contacts, consolidate your contacts and enhance your popularity. At the same time, it will greatly improve your organization and coordination ability.
Then I will talk about several ways for beginners to learn online marketing:
1. Structured learning
The so-called structured learning simply means that you have a frame in your mind, a trunk first, and then you keep adding branches and leaves. Network marketing is actually a system, and the composition of this system is progressive in a certain order.
To put it simply, if an enterprise wants to do online marketing, it must first have plans and strategies, and then choose to build a platform. It can build its own marketing website, or use the existing wholesale or retail platform to open a shop on it and then promote it. It can choose online advertising or search engine bidding and other payment methods, and can also choose virus marketing, blog marketing, email marketing, forum marketing, QQ group marketing and other free ways. The purpose of promotion is to make friends with potential customers. And building a team, stringing together the above processes through certain processes and becoming daily work, this thing is network marketing operation.
2. Problem-based learning
The purpose of learning online marketing must be to solve problems for enterprises, either sales problems, publicity problems or service problems. Therefore, in the process of learning, we should study with questions. When you solve all the problems in the learning process, you will naturally master what you have learned.
3. Operation learning
Network marketing is both knowledge and skill. You must actually operate the computer and the Internet, and try. Every time you learn a new method, you should do it yourself and try it yourself. For example, learning optimization, you might as well make a simple web page yourself, try various ways to optimize it, and see its performance and ranking changes in search engines. In this process, you will gradually master what you want to learn.
4. Communicative learning
The biggest feature of the network is to enjoy the spirit. In fact, the problems and difficulties you encounter in the learning process will also be encountered by others. You can use forums, blogs, QQ and other ways to communicate with your peers, especially in Alibaba and Taobao communities. A large number of shopkeepers constantly share and exchange their experiences in online marketing every day. In communication, I will improve my level quickly. Don't study hard.
5. Writing study
After learning a new knowledge point or skill, it is best to write it down. You can start a blog to record your experience of learning online marketing. Writing and writing ideas are helpful to improve your summing-up ability, your systematic thinking ability and your language organization ability, and at the same time, you can share them with your peers. Why not? The important thing is to stick to it and treat it as a habit.
Remarks: marketing knowledge, such as marketing and psychology, but in the final analysis, it is to let you have a reliable idea of life, business and marketing, so as not to be blind and chaotic.