Since the landlord is opening a skin care franchise store in the county, what brand, joining cost, customer audience and benefit should you consider first. General skin care franchise stores are located in county towns, and generally choose well-known domestic skin care products. The brand is too big to join and the competition is too fierce. The brand is too small, the customer audience is small, and the sales volume is not good. Moreover, the consumption of county residents is generally not high, and brands with too high prices are not suitable. You can look at those with good benefits, growth and high brand familiarity, such as the doctoral brand of Aiyan Institute. Dr. Aiyan Research Institute is the largest cosmetics foundry in China, and its products enjoy a high reputation in China. The initial fee is about tens of thousands of yuan. Joining the operation team will also help you choose the location of the store, help you plan publicity activities, and train you in product knowledge, instruments and technology. The purchase cost of such franchise brands is not high, and the price is also within the acceptable range of second-and third-tier cities. You can refer to it