Work summary of underwear sales staff
_ _ years have passed, and I have gained a little through hard work this year. I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better in the future. Below I will make a simple summary of this year's work.
Come to work in _ _ _ underwear store on 1 this year. Before I entered your store, I had experience in women's wear sales, but just because of my enthusiasm for sales, I lacked sales experience and industry knowledge in underwear industry. In order to quickly integrate into the sales team of underwear, everything starts from scratch after arriving at the store. While learning underwear brand knowledge, while exploring the market, I encountered difficulties and problems in sales and clothing. I often consult the store manager and other experienced colleagues to find a solution to the problem. Aiming at some difficult guests, the targeted strategies have been studied and achieved good results.
Now I can deal with all kinds of problems mentioned by guest Liu _ue86.com clearly and smoothly, accurately grasp the needs of guests, communicate well with guests, and have a more transparent understanding of the market. While constantly learning underwear brand knowledge and accumulating experience, my ability and sales level have been greatly improved.
At the same time, there are also many shortcomings: the understanding of underwear market sales is not deep enough, and the technical problems of underwear (such as texture, how to clean and iron, etc. ) are too weak to explain clearly to customers, and they can't come up with good solutions to some big problems quickly. In the process of communicating with guests, we rely too much on and trust them.
In next year's work plan, we will focus on the following tasks:
1. Under the leadership of the store manager, unite shop friends and build a relatively stable sales team with you: sales talents are the most valuable resources, and all sales achievements come from having a good sales staff. Building a united and cooperative sales team is the foundation of our store. Building a harmonious and lethal team in the future work is the main goal of me and all our shopping guides.
2. Strictly abide by the sales system: a perfect sales management system allows salespeople to exert their subjective initiative in their work, have a high sense of responsibility for their work, and improve their sense of ownership. This is the premise for us to achieve170,000 turnover next year. I firmly abide by the rules and regulations in the store.
3. Develop the habit of finding and summarizing problems and constantly improving yourself: The purpose of finding and summarizing problems is to improve your overall quality, find and summarize problems in your work, put forward your own opinions and suggestions, and raise your sales ability to a new level.
4. Sales target: My basic sales target is to have a sales list every day. According to the sales task assigned by the store, resolutely complete the turnover task of170,000 yuan assigned by the store, fight hard at the end of the year, and break down the task into weekly tasks and daily tasks according to the specific situation; Break down the weekly and daily sales targets to each of our shopping guides and complete the sales tasks in each time period. And strive to improve sales performance on the basis of completing sales tasks.
I think the development of our underwear store is inseparable from the comprehensive quality of all employees, the guidance of the store manager and team building. Establishing a good sales team and having a good working mode and working environment are the key to work.
These are my immature suggestions and opinions. Please forgive me if there is anything wrong.
Work summary of underwear sales manager
Ms. Zhang, now the manager of _ _ _ _ _ underwear store, has been engaged in the underwear sales industry for many years; _ _ _ _ underwear chain, adhering to the principle of customer first and quality first, sincerely serves every customer. 20__, launched the underwear experience hall to tailor the underwear shopping experience for female friends. In the _ _ _ _ Underwear Experience Hall, you can have a look around, sit down and experience your favorite underwear for yourself. Here, you can have a glass of water and listen to the clerk. Breast health knowledge, here, you have no burden, no pressure, only a relaxed, a quiet, a comfortable, _ _ _ underwear chain monopoly, let you experience different French tenderness.
As a store manager, she can't be positioned as a promoter or foreman. Her mentality is the boss. How to cultivate this mentality has a lot to do with the company's culture and system. This is the art of management. As a responsible store manager, we should pay attention to the daily work details. Ms. Zhang has been engaged in underwear sales for many years and served as the manager of underwear store, from the initial ordinary clerk to the later reserve manager and then to the current manager.
In a managed underwear store, the store operation is usually divided into three periods. Before business, in addition to turning on electrical appliances and lighting equipment, leading the clerk to clean the storefront, there is also a morning meeting, which mainly includes the announcement and communication of company policies and business activities of the day; Business situation analysis and work performance review the day before yesterday; Train new employees and exchange successful sales skills; Stimulate work enthusiasm and boost staff morale. In addition, if you need to place an order, the specialty store should count the petty cash, check the business report of the previous day and send it to the company.
In the course of operation, the store manager should pay attention to the following tasks: checking the assistant gfd, sorting out the work clothes and wearing the work card; Supervise the cashier operation and grasp the sales situation; Control the electrical appliances and speaker equipment in the store (specialty store); Prepare wrapping paper and packaging bags for use at any time; Keep shops, warehouses and fitting rooms clean and tidy; Change the window, model display and merchandise display in time; Pay attention to suspicious personnel to prevent items from being lost and accidents; Actively assist customers to solve problems in the consumption process in time; Collect market information and do a good job in sales analysis; Organize the company's official documents and notices, make preparations before promotion and finish the work after the promotion.
After the business is over, check the accounts, fill in the business report of the day, check and properly keep the business funds and keep the reserve fund. Also check whether the electrical equipment is turned off. Put an end to fire hazards, and check whether the doors and windows are closed and whether there are other people in the store. In terms of goods, the store manager has the right to put forward opinions and suggestions on the company's distribution, and has the right to reject goods with quality problems.
In terms of personnel, the store manager has the right to participate in the recruitment and primary selection of business personnel; Have the right to reward and punish employees; Have the right to dismiss employees who do not meet the company's requirements or perform poorly; Have the right to put forward opinions on transfer, promotion, demotion and dismissal according to employees' performance; Have the right to inspect and evaluate the daily performance of employees; Have the right to make a ruling on emergencies in the store; Have the right to decide the distribution of goods in the store.
As a store manager, she always thinks that her job responsibilities mainly include:
1, understand the brand's management policy and implement the sales strategy according to the brand's characteristics and style.
2. Abide by the company's rules and regulations, carry out the instructions of superiors, and complete the tasks assigned by the company.
3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of the shopping guide, reflecting the employee dynamics in time and training the shopping guide.
4. Be responsible for the accuracy of inventory, account book making and commodity handover.
5. Responsible for the replenishment of goods in the store and the display of goods.
6. Assist the supervisor to handle and improve the operation of the counter.
7. Assist the supervisor to communicate and coordinate with the mall.
8. Provide public relations promotion activities of brands around the shopping mall on a regular basis as needed.
9. Understand the sales situation of surrounding brands, register and provide daily in-store passenger flow information.
10, to stimulate the enthusiasm of shopping guide and adjust the shopping atmosphere of the freight yard.
Summary of underwear sales experience
The competition situation of underwear market in our county is fierce. How to be invincible in the competition? As us, we should pay special attention to the quality and style of our products. In addition, it is necessary to train the clothing sales staff of the terminal, seize the selling point of their products, and shout to impress consumers. But in practice, we often see that there are many good products in "Working Girls", but they are always stuck in the market. Why is this? In the final analysis, it is still a matter of mentality. To sum up, there are the following phenomena: salespeople always attribute poor sales to poor products, ugly appearance, expensive prices and ugly colors. In fact, after I tried it on with my friends, I found that the unsalable products were actually good, but the salespeople only sold their familiar products and promoted easy products. Some salespeople just don't want to remember the functions of new products, partly because the training is not in place. Once a new employee went to work without training. A few days later, I casually took a product from the display case and asked the shopping guide, what is the selling point of this product? What kind of person are you targeting? What kind of body shape is it suitable for? What kind of cup is it? How many colors are there? What is the price? The shopping guide couldn't answer for a long time and said she wouldn't help her train.
Training before the launch of new products is the key to product sales. What are the selling points of each new product? What kind of person are you targeting? What kind of body shape is it suitable for? What kind of cup is it? How many colors are there? What is the price? What are the main points of shopping guide and fitting? There are also exhibition points, which is natural if training and sales tracking are not strengthened.
This phenomenon is quite common in the market. Underwear is a product with deep connotation. Its structure, technology, cup shape, size and maintenance determine the importance of specialty and knowledge. It is also necessary. Marketing and customer consumption need correct guidance and guidance, but also correct display. Marketing is different from other products, and it is still in the incubation period. It is called training marketing to be more vivid, training salespeople, and salespeople training consumers.
In the process of sales, shopping guides look at a product from their own standpoint, not from the standpoint of consumers and the market. Most of them are sold according to personal preferences, resulting in many products being deprived of the opportunity to go public, thus innocently dying in the store and becoming processed products.
Every product has its demand group, which is highly targeted. Different styles, different cups and different sizes face people of different shapes and levels. Underwear sales is a project of finding coordinates and seating accordingly. If our meticulous work is not in place, it is empty talk. Similarly, it is also empty talk to rely solely on the so-called personal experience and preferences and not give every product a chance to go public.
There should be a main promotion area, a classic (best-selling) area, an image area, a regular sales area and a special price area in the store. If the product variety, cup type and color system are incomplete, on the other hand, the product display is very messy regardless of primary and secondary, and the shopping guide is extremely inconvenient, and the image grade can't come out. The new product is not well displayed and sold. This kind of sales volume can only be that the product styles are sold less and less. Some products are highly complementary, and their sales often pull each other. Among them, new models, best-selling models, promotional specials and different cup types all have the function of pulling each other, which can drive sales. Therefore, the product mix must be complete, which is conducive to sales.
We tend to focus only on the information about sales and ignore the inventory, which is the key point. Inventory management is not good, and a lot of inventory was made at the end of the year.
If there is an inventory once a month, take a little time to analyze the inventory every month, find out the best-selling products and slow-moving products, make a promotion plan to clean up the slow-moving products, and change passive sales and ordering into initiative, there will be no such serious phenomena as warehouse explosion and shortage.
When there is a serious explosion and shortage, there is no way to launch a new product.
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