Lead: Etiquette image is one of the external manifestations of personal image, and the level of etiquette image often reflects a person's education and quality. Image is a person's appearance, including dressing, makeup, hairstyle, accessories and so on. The following is the content of etiquette image training for everyone, hoping to help everyone!
Overview of etiquette image
Etiquette image is one of the external manifestations of personal image, and the level of etiquette image often reflects a person's education and quality. Etiquette image is the first link to maintain people's normal communication. In interpersonal communication, its external form, appearance, dress and manners are always a kind of information, which has been transmitted to the other party unconsciously, and these information will undoubtedly affect the whole process of communication activities, whether good or bad. Behavioral psychologists have done an experiment, which proves that the first four minutes of human contact is a crucial time area for forming human perception. The perception of these four minutes will affect the future communication for a long time, and even affect the whole communication process. This perceptual effect is called "halo effect" in psychology. It should be said that in the highly open information age and the rapidly changing market economy, it is very important to pay attention to your first impression. Maybe you are looking for a job, or maybe you are talking about a business deal with each other on behalf of the company. In short, the first impression will be the potential factor of success or failure.
Of course, because people's impression formation process starts from perceiving each other through the senses, and due to the limitation of subjective cognitive ability and objective complexity, subjective and objective can't always be exactly the same, so there will be a lot of inaccurate and even false impressions. This requires people to consciously strengthen their self-cultivation, effectively use etiquette norms and express themselves accurately. Neat and generous personal appearance, decent speech, elegant manners, good temperament and demeanor will definitely leave a deep and beautiful impression on the other party, thus guiding the other party to respect and trust the individuals or organizations they represent, and finally achieving the purpose of social interaction.
The content of etiquette image
Due to the hierarchy and richness of the role played by individuals in social life, the image of individual etiquette also presents rich characteristics, and the image-building of individual etiquette also contains rich contents, mainly including the following aspects.
(1) Personal etiquette in daily life. It mainly includes the etiquette requirements of speech, manners, clothing and so on.
(2) Family etiquette. The application of etiquette in the communication between family and relatives and friends is family etiquette, including family address, greetings, congratulations and celebrations, gifts, family banquets and family entertainment.
(3) Social etiquette. From family to society, social communication is the expansion of etiquette behavior to the big society. Social etiquette usually includes the etiquette of meeting and introducing; Etiquette for visiting and receiving; Etiquette of conversation and communication; Etiquette for banquets and gifts; Dance and salon etiquette; Social taboos and so on.
(4) official etiquette. Official etiquette is the etiquette standard that people should follow in the process of official activities. Has its particularity. Under the guidance of the general rules of etiquette, mastering the special etiquette norms in the process of official activities can improve the efficiency and success rate of official activities. Official etiquette usually includes work etiquette, such as work report, office etiquette, etc. Meeting etiquette; Official document etiquette; Official welcome etiquette and so on.
(5) Etiquette documents. Etiquette documents are a form of etiquette in which people express their feelings through letters and other words in their daily communication. Through etiquette, we can exchange ideas, exchange information and deepen friendship. Commonly used etiquette documents include: etiquette letters, such as invitations, congratulatory letters, thank-you letters, etc. Etiquette telegram; Invitation; Business card; New year card; Inscription; Obituary; Condolences; Inscriptions, and so on.
(6) Business etiquette. Business etiquette is different from ordinary interpersonal etiquette, which is reflected in all aspects of business activities. For commercial enterprises, every link from commodity procurement to sales, from commodity sales to after-sales service is closely related to corporate image. Therefore, if a commercial enterprise and its members can always carry out their work according to the requirements of business etiquette, it will play an extremely important role in shaping the good image of commercial enterprises and promoting commodity sales. Business etiquette mainly includes counter reception etiquette, business negotiation etiquette, promotion etiquette, business etiquette and so on.
(7) Customs and etiquette. Different countries and nationalities have different customs and habits. Fully understanding these customs and habits and consciously respecting them in social communication will help to promote the success of communication. The content of custom etiquette mainly includes daily life etiquette, seasonal etiquette and life etiquette (such as wedding etiquette and funeral etiquette).
Justice of etiquette image
The value of etiquette image-building is mainly manifested in the following aspects.
(A) the shaping of etiquette image is determined by human nature and human needs.
The essence of man is not an abstract thing inherent in a single person. In reality, human nature is the sum of all social relations. Society-whatever its form-is the product of people's interaction. Among all kinds of complicated social relations, the most important ones are two types: one is material relations; The other is spiritual relationship. Both material relations and spiritual relations must and can only be expressed through social interaction. In other words, human nature exists in the interactive relationship formed by human life. In order to achieve the expected goal, individual social activities need to cooperate with others and treat each other with courtesy. Otherwise, others who are equally active may have passive resistance psychology and behavior. Therefore, people consciously realize in practice that in order to express their essence and realize their subjective wishes, they need to abide by certain rules and norms in interpersonal relationships, instead of obeying the laws of the jungle like animals. In this sense, even today, that kind of impolite communication activity can only be regarded as a pure animal activity.
In addition, from the perspective of human needs, both high-level and low-level needs of people need certain conditions to be met. Among them, being polite and observing etiquette are undoubtedly important conditions, especially the satisfaction of higher-level needs can not be separated from observing etiquette norms. In human society, a person's needs and development depend on the development of all other people who communicate with him directly or indirectly. If you don't know manners and pay attention to manners, it will be difficult to get respect from others and your self-development will be limited.
(B) the shaping of etiquette image can awaken the "dignity" of human nature, thus making people more "humanized"
Etiquette is one of the fundamental differences between humans and animals. Mencius said, "Today's people can keep dogs. As for dogs, you can keep them all. Why not? " The difference between people and animals is that people know how to respect others, and respect is only the core content of etiquette. Etiquette is very complicated, but the most basic and important principle is to respect the principle. This respect includes self-esteem and other respects. Self-esteem is self-respect, and people with self-esteem are respectable, that is, respecting others. Mencius explained etiquette as "treating others with inferiority", which means that "inferiority" does not mean that you look down on yourself, but that you always look down on yourself and put others in a very important position.
For example, etiquette is about hierarchical order, subordinates should respect their superiors, younger generations should respect their elders, and hosts should respect their guests. On the other hand, the superior should be polite to the subordinate corporal, the elder should care about the younger generation, the guest should be the host, and each party should put the other in a very important position in etiquette. When people express their feelings to others for the first time, they will win each other's friendship and respect, thus feeling human dignity. Anyone who agrees with and abides by etiquette norms can experience human dignity in etiquette practice. Human dignity is the pillar of personality. Only with the awakening of personal dignity can people realize the difference between themselves and animals, thus making people more humanized. Humans have been learning image etiquette since ancient times. China has lasted for five thousand years.
(3) Etiquette image, as far as individuals are concerned, is the external expression of their own ideological and moral cultivation in social communication; As far as the whole society is concerned, it is an important symbol of civilization.
The higher the civilization of a society, the more attention is paid to etiquette, and the higher the etiquette level of the whole people, and vice versa. A person who doesn't know how to respect others is a person who doesn't know how to respect himself and can't be respected by others. In social life, if we don't talk about morality and etiquette, and there is a slight contradiction, that is, angry words and nervousness, it will be difficult for this society to progress and develop, because it erodes people's souls, produces huge internal friction and lax cohesion, directly affects people's normal work and creation, and affects social stability. If everyone in society can be moral, polite, polite and friendly, and create a warm and harmonious atmosphere, we can properly handle various relationships between individuals and between individuals and society, greatly enhance cohesion, and Qi Xin will work together to forge ahead in unity, which is undoubtedly conducive to social stability and development. It can be said that a nation or country without morality and etiquette is an uncivilized nation or country. It is impossible for such a nation or country to be stable, united and develop steadily.
(D) Etiquette image-building can awaken and stimulate people's pursuit of beauty.
Etiquette is the product of human social practice, a norm formed by people in daily life and communication to maintain the normal order of society, and also reflected in people's practice. Etiquette image objectively has the attribute of arousing people's pleasure and other emotional reflections, so it has beautiful value. Etiquette emphasizes the beauty of image and form. Any etiquette standard contains aesthetic requirements, reflecting the aesthetic taste and appreciation habits of human beings. No matter the etiquette of any country, region or race, it respects the external image and formal beauty. This pursuit of beauty stems from the spiritual needs of human beings, and everyone has a love for beauty.
From the primitive society, people began to pursue beauty. With the development of society, people pay more and more attention to beauty, which is an indispensable part of spiritual life. Etiquette has vivid and formal norms for people's speech, manners, manners and appearance. It does not simply refer to an action and a smile, but refers to the comprehensive impression provided by people's overall life posture, including internal qualities such as thought, morality, character and sentiment, as well as external qualities such as speech, manners, manners and appearance.
Etiquette image can awaken and stimulate people's pursuit of beauty. Belinsky said that "beauty and morality are sisters" and Kant said that "beauty is a symbol of morality". Pursuing beauty will make people have a beautiful spirit, a pure heart and correct feelings and beliefs. Etiquette image is to infect and attract people from the aesthetic point of view, so that people can cultivate their temperament and purify their hearts in a subtle way, thus affecting people's way of thinking, behavior attitude and behavior, and achieving the perfection of their personality. This is the charm of etiquette. Etiquette also condenses human ideals, wisdom and creativity, and has the nature of being conducive to human survival and getting along with each other and to social progress and development. In other words, a good etiquette image can make people feel perfect, exciting and emotional, and then produce positive attitudes and behaviors; A good etiquette image can also make people feel beauty, and make the communication object feel a sense of identity from freedom, so as to achieve the success of communication.
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