Many people will confuse two concepts, one is to train salespeople, the other is to encourage and brainwash salespeople; These are two completely different concepts. From my cognition, I think that sales training is really technical and effective if the trainers are in place, because good sales must be streamlined and reproducible. If a company has some excellent performance and others are particularly poor, it must be a problem of sales training.

Today, there are only three common useless trainings listed here. ?

First: bloating, brainwashing training?

There is a case:

There is often such sharing in the field of telemarketing. We make hundreds of phone calls every day. After a long time, customers refuse more, which will affect our mentality and mood more or less. What should we do at this time? At this time, you can calculate an account. Suppose you make 100 phone calls every day, and the monthly bill is 50,000 yuan, and you get a commission of 5,000 yuan, which is 5,000 yuan ÷( 100 phone calls/day ×22 days) =2.27 yuan/phone. In other words, whether there is a bill or not, you will have 2.27 yuan. Knowing this is of great benefit to us to overcome difficulties and pick up the phone again decisively. ?

In fact, anyone who has done telemarketing knows that this kind of thing is completely useless, and the pressure on front-line sales performance will be very great. So there are many similar chicken soups for the soul, but the soup is not changed. Whether in the field of telemarketing or not, such chicken soup training may have a certain cardiotonic effect, but I am disgusted. An adult should have some resistance to pressure, which has no effect on driving performance.

Second: experiential training?

Not everyone has brand experience, advertising experience, marketing knowledge and basic psychological knowledge. Most marketing directors or sales executives come from the front line, and their cognitive level is not high, so they have many years of industry experience and some experiences they have summed up, but whether these experiences can be replicated is two different things. ?

In short, selling well is not necessarily suitable for management! ?

Therefore, we often see some directors' training strategies, and we can find many people and problems, but they are not high enough to really form a complete sales system from the marketing point of view, nor can we gain a step-by-step insight into the psychological pertinence of users. ?

Third: training that does not pay attention to implementation.

Sales is not a strategic layout. No matter how good the strategy is, if there is no good implementation plan, it will not produce results. The implementation plan is not made blindly. A person who likes to sleep late can't suddenly get up at 6 o'clock every day to read. It might be easier if you let him try to get up at 7 o'clock and watch a movie or play two games after getting up. Many people are too hasty, but sales can't be rushed.

Many managers find that their performance is not good, and they have crazy meetings, thinking that they are not hard enough to grasp sales performance. Actually, you are not smart enough.

Answer: Jingwei, learn marketing, don't be a person who hasn't been trained yet! Pay attention to WeChat official account marketing flights.