According to reports, sandbox game is an open game category that simulates the real world and encourages players to create and explore freely. Sandbox game has the characteristics of high freedom, high fidelity and low threshold, which makes it more entertaining than other types of games. At present, it has been used in gamification education courses all over the world, with a wide user base and is welcomed by players of all ages. Just as the content creation ecology of short video platform depends on the rise of 4G network and the wave of national creation, with the development of 5G network, the creative habits of hundreds of millions of players based on sandbox game platform have derived an active game content creation ecology, which will become the key growth point of the game industry in the next era. The developer incentive plan "Star Start Plan" launched by Mini World on 20 19 initially opened up a sustainable development path for these creations to be transformed into economic value. In February of this year, the platform was divided into tens of millions of developers in a single month, and the works that lived in the incubation month exceeded 10 million. The monthly income of head developers exceeded one million.
In order to further cultivate the sandbox content industry ecology, Shaanxi Jueding Renfeng Network Technology Co., Ltd. and Shenzhen Mini Play Technology Co., Ltd. * * jointly established the Mini World (xi 'an) industrial ecological base. Based on Mini World, a sandbox game creation platform with independent intellectual property rights, by providing free venues, curriculum system, offline training, policy support and other services, combined with Xi 'an local high-quality cultural resources and university education resources, * * * incubates game creative talents, releases regional cultural creative productivity, and builds an all-round and multi-functional industrial base integrating IP licensing, content production and ecological construction of the game industry. After signing the contract, the qualified developer studio can work in the base for free. When recruiting new employees, the studio can get a three-month starting salary subsidy of up to 5,000 yuan per person, and will regularly invite experts to the base to hold training salon activities. "Mini World" will also invest more money to support the industrial base, hoping to replicate and promote the successful industrial model to the whole country.
Talent is the key to creative industries. On the same day, Mini World announced that it will jointly build Industry-University-Research Innovation Practice Base with universities in Xi 'an, train game creative talents, give full play to the advantages of enterprise platform and technology, and promote the integration of Industry-University-Research. Xi Academy of Fine Arts, Shaanxi University of Science and Technology, Northwest University, Xi University of Technology, Xi University of Technology and Xi University of Posts and Telecommunications have successfully reached cooperation with Mini World Industry-University-Research Innovation and Practice Base.
At the same time, the "Mini World" (Xi 'an) industrial ecological base hired experts and scholars from the above institutions as guiding experts for the development of the base, and issued letters of appointment to the experts and scholars present.
It is understood that the recruitment of studios in the base has been started in advance, which has attracted enthusiastic attention from young people who are interested in joining the game development industry. At present, some studios have signed contracts in advance and settled in the office. UPUP studio is one of the first studios to settle in this time. Since the signing of 5438+ 10 June, the studio's income has reached 600,000. The person in charge said that he is very optimistic about the future development prospects of sandbox creation ecology. The support resources provided by the base and Mini World will help him lead the team to quickly export sandbox creative works with zero pressure. At present, his good profitability has also given him the confidence to expand his team, and he plans to recruit more game creators to join the team in the coming year.
As a new sunrise industry, the game industry is growing rapidly, attracting a large number of young talents with creative dreams to join. Many China game companies have also played a "soft power" belonging to China culture in the international market with their excellent products. Mini World (Xi 'an) Industrial Ecological Base is a bold pilot project. We expect more talents and enterprises interested in China games to start steadily through this "light entrepreneurship" mode and make important contributions to the development of China's game industry.
(From left to right: Liu Zhenyu, CEO of Feng Jue. com, Wen Jiapeng, Director of Cultural Production Office of Propaganda Department of Party Working Committee of xi High-tech Zone, Zhang Lu, Deputy Director of An Software Park, Xian Huisheng, Director of Cultural Production Office of Propaganda Department of An Municipal Committee, Lu Ji 'an and Wu Sanhong, Directors of Cultural Production Office of Propaganda Department of Shaanxi Provincial Party Committee, Second-level researcher of Shaanxi Provincial Cultural Tourism Department, and Gu Zhenxing, co-founder and chief operating officer of Cultural Tourism Health Bureau of Xi High-tech Zone).