1, delimit the crowd
If the seller has established a crowd in DMP, then the seller also needs to determine the consumer group. When delineating, the seller should pay attention to check the delineated crowd, otherwise the system will default to a generalized crowd, which will have a certain impact on the crowd label of the store.
2. Accurate delivery date
When a store makes direct investment in JD.COM, the seller needs to specify the investment cycle of each plan or project. When creating a new plan, the salesperson must select the start date. If sellers want to launch in a short time, they should pay attention to the qualification problem.
3. Carefully reduce the user base during the launch.
When optimizing the crowd, the seller may delete the people who are not performing well, but the seller should pay attention to it. Before deleting, carefully check whether there are any advertisements in this crowd, and if there are, suspend the deletion. Otherwise, it is very likely that the system will display advertisements in the default crowd, causing a lot of consumption.
4. Clear advertising plan
Once the sellers in JD.COM create a new advertising plan, they must first define the delivery plan, so that the operation plan will not generate more consumption.
This article is a good introduction. If the seller wants to do a good job of direct investment in JD.COM, then these optimizations should be done, otherwise the store may be affected to some extent.