First, the training content
Generally speaking, the contents of training mainly include: mentality, knowledge and skills.
1, mentality class. Usually 1-2 times a year. Of course, if it is in the beauty industry or insurance direct sales, it should be at least 1 time a month. Mentality courses include: from ordinary to excellent, how excellent employees are tempered, the power of gratitude, professional employees, the power of persistence and so on.
2. knowledge For example, policies and regulations, industry knowledge, product knowledge and company introduction basically have answers.
3. Skill category. Including human resources skills, financial skills, marketing skills, office software skills, general skills (time management, business etiquette, communication skills) and so on.
Second, the frequency of training.
1, managers usually do it once every 2-3 months, each time 1-2 days. You can also do training twice a year for 3-4 days each time.
2. Grass-roots personnel generally carry out 2-3 times a year, which can be mentality, general skills or outward bound training.
A. Self-study courses for marketing majors
Self-taught marketing college exam subjects:
Introduction to marketing:
This major trains sen
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