1983, MUJI opened its first flagship store in Castle Peak, Tokyo. Due to the great recognition of consumers, there are hundreds of specialty stores in Japan within a few years. 199 1 year, MUJI opened its first overseas store in London. Since then, it has successively entered France, Sweden, Italy, Norway, Ireland and other countries. In July 2005, its Shanghai store officially opened.
On July 24th, 20 15, the parent company of Japanese "MUJI" decided that after August 20th15, the prices of about 260 kinds of goods sold in China would be lowered by 20% on average. 2015 The operating income from March to May increased by 90% year-on-year.
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One of the biggest characteristics of MUJI is minimalism. Its products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, and are as simple as materials and functions themselves. It is difficult for customers to find their own brand logo on all Muji products, except shop signs and logos on paper bags.
In MUJI stores, customers can hardly see any bright colors except the red "Muji" box, and the main colors of most products are white, beige, blue or black.
In commodity development, MUJI has strict regulations on design, raw materials and price. For example, clothing should strictly abide by the design principles of no pattern, check and stripe, and only use black and white, brown and blue in color. No matter how popular the popular colors are, they will never go beyond the design principles to develop goods.
For the sake of environmental protection and consumer health, MUJI stipulates that many materials are not allowed to be used, such as PVC, Teflon, stevia, sorbic acid and so on. In packaging, its style is mostly transparent and translucent, as simple as possible. Because of the emphasis on environmental protection and recycling materials, and the simplification of packaging to the most basic state, MUJI has also won the support of environmentalists.
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