The key to making hotel logo is to create a strong visual impact, and its advantage is to make guests remember the hotel vividly. The premise of hotel identify production is to design a logo suitable for the overall environment according to the overall environment of the hotel. For the hotel accommodation environment, people can still feel at home in the most comfortable environment, so it should be formulated around this theme in the early stage of identify production. In the design process, we must carefully organize the layout of the environmental elements of the whole hotel and use artistic techniques such as emphasis, contrast, embellishment and contrast. Sign production materials in hotels usually use high-grade materials, such as acrylic, solid wood, marble and copper plate. In order to make sign production more exquisite, we usually assist electroplating, polishing, wire drawing, etching and baking in the production process to make the surface of the sign more bright and exquisite. The core concept of Hotel identify production is to create a comfortable feeling and enhance customers' goodwill towards the hotel.