1, improve the kindergarten brochure. In this manual? Introduce the general situation of the kindergarten, the background of the organizer, the concept, characteristics, charging standards and admission instructions of the kindergarten in detail. When parents come to consult? Send a copy.

2. Make four exhibition boards for the kindergarten? In the lobby of the kindergarten? So that parents can refer to it when they come to consult.

3. Print promotional color pages? Parents must go through the surrounding communities and kindergartens. (Note that it cannot be delivered directly at the door of the same industry? Avoid unnecessary head-on conflicts).

4. Make propaganda banners and hang them in nearby communities, parks, schools and places with large traffic.

There are a lot of online propaganda opinions, which are well received by the public. Publishing on major websites not only saves money and effort, but also plays a role in promoting enrollment. Every media has an education weekly on Tuesdays and Thursdays. You can edit and publish soft articles to make young parents in the office notice? .

Put some large toys and cars in front of the door for foreign children to play with. If leaders think that this piece is not only expensive, but also difficult to manage and implement, they can put some colorful flags at the door to attract the attention of passers-by. ? Install outdoor speakers at the same time? Play children's classic songs with loudspeakers in the morning and evening? Create a humanistic play environment for children.

At the end of July, the indoor and outdoor environment was renovated to welcome the arrival of new students.

In August and August, a parent-child experience day was held.

Second, enrollment measures

First,? Put publicity materials in the exhibition center, thousands of parent-child parks, supermarkets, shopping malls and sites along the school bus.

Second,? Joint community activities.

Cooperate with festivals and joint clubs to do activities? Such as Mother's Day, Father's Day and Children's Day. Organize different activities according to different festivals. What is the basic form of activity? Parent-child sports meeting, parent-child manual production and other activities. ?

1? Understand the distribution map of surrounding communities? Target our target group.

2? Contact the community to decide our activities. ?

3? Inform parents in advance to let them know the general content of the activity. ?

Organize activities and publicize or distribute materials.

5? Post posters in the community to achieve long-term publicity effect.

Third,? Hand-delivered promotional materials between teachers and parents.

In order to ensure the purpose and effectiveness of our data distribution? We can deliver it by hand with our parents. So that we can communicate with our parents face to face.

1? Select distribution location? You can choose shopping malls or supermarkets where there are many people.

2? Training teachers? Unified enrollment caliber. ?

3? Distribute publicity materials to introduce the characteristics of our park to parents. ?

4? Interested parties leave their parents' information and phone numbers? In order to contact later. (making a form)?

5? Statistics and sorting out parents' information.

Understand the basic information of parents, call their parents on their birthdays in the future, and send greetings on holidays, so that parents can always feel our concern.

Fourth,? Holding parent-child activities? After July?

1? In the poster promotion, in addition to promoting day care classes, the content of parent-child classes is added.

2? Make lesson plans for parent-child classes and process steps for each activity. ?

3? Take advantage of Saturday and Sunday invitations to invite children and parents to our school to participate in activities. ?

4? Holding and recording parents' information for a long time? Lay the foundation for a new round of enrollment or further study.

Five, publicity materials, newspapers, books and other methods.

Make statistics on the surrounding newsstands? Select an available newsstand. Understand the free magazines in Jinan and their distribution channels. Choose magazines or newspapers that we can place and edit. ?

1? Ask the newspaper boss which magazines sell faster and discuss with him how to promote newspapers and magazines. ?

2? Look for free magazines and discuss with the person in charge how to distribute them. ? Like what? Victoria maternity hospital magazine, etc.

3? Give books and children's books to parents with children? There are publicity materials inside. ? Hand-delivered

Sixth,? Advertising.

Choose appropriate books, periodicals, newspapers and other media to advertise. Advertising? Choose the right place to advertise for a long time. ?

1? Pay attention to some newspapers, books and periodicals to choose the media suitable for our advertising.

2? Contact the advertising company of New Evening News or Life News and choose the appropriate advertising method. ?

3? Understand the prices of various advertising media for our reference. ?

4? * * * Choose the advertising form through negotiation.

Seven,? Online publicity.

1? First of all, improve the website, add some wonderful moments, thank-you message boards for parents after school and so on. ?

2? Link to other websites. Friendship and cooperation do not need funds. ?

3? Online advertising, understand the price of online advertising for our reference.

Eight,? Use the holiday to give performances and outings to children?

After August? Take advantage of Children's Day, Women's Day, Mother's Day, Arbor Day, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival and other festivals to hold various activities? And carry out publicity activities in kindergartens. ? Specific activity plan to be planned?

Nine,? Configure the school's mobile enrollment car.

1? Can the route of recruiting mobile cars be publicized in the communities along the way? Set a fixed place for enrollment promotion. After the end of the line, choose another line for publicity. ?

2? Is the name of our school pasted on the car body decoration? And our consultation telephone number. ?

3? How to implement it? Every day, two teachers go out with the enrollment car to publicize? Carrying promotional materials? Parent handbook, etc? Choose a community to promote? You can set up enrollment points and hang banners. Record the information of consulting parents in detail and file it? In order to get in touch in time.

Note: Many companies and schools use company vehicle advertisements, but if they are fixed, they may be investigated and punished by law enforcement officers, and mobile publicity methods are optional.