This may be because the current macroeconomic and market environment is not optimistic, and the life insurance industry in transition is also facing greater pressure. Is Xinhua Life Insurance, the third largest life insurance company in China? Customer-centric? The result of in-depth changes under the strategy.
In fact, the scale of continuous revenue business of Xinhua Life Insurance has increased from 36.4 billion yuan in 20 10 to 60.6 billion yuan in 20 12, and the performance index of continuous revenue has been stable at a high level, which undoubtedly becomes the competitive advantage of Xinhua Life Insurance's business structure and quality. Among them, 20 1 1, the company's new orders are close to 1 billion, 20 12, exceeding 1200 million, with a compound annual growth rate of 18 1%, which makes it a new contract business of the company.
? Under the company's existing strategy of increasing the proportion of guaranteed long-term delivery products, the continuous rolling effect of renewal business has laid a solid foundation for the company's business value and sustainable development ability. ? Xinhua Life Insurance said.
It is noteworthy that the customer-centric strategy of Xinhua Life Insurance aims to re-understand, recognize and build the relationship with customers, so as to achieve? Customer demand driven? All-round transformation. One of the major historical changes is that the company takes channel positioning as its customer while maintaining the rapid growth of its business scale? Settle in Xinhua? An important service link. This means that, on the one hand, the company pays more attention to the individual needs of customers such as policy change, compensation, claims settlement and supplementary protection; On the other hand, as a platform for existing customer retention and value mining, this channel shoulders the mission of deepening customer resources and further extending insurance protection.
It is reported that as of the first half of 20 12, the total number of customers of Xinhua Life Insurance has exceeded 25 million. And since 20 10, Xinhua life insurance has explored distinctive channels? Service business model? In this way, its update channel can open the road to transformation.
Choice Tip: Xinhua Life has explored a new model of life insurance industry, and made great breakthroughs in renewal channels, with renewal premiums reaching 60.6 billion. At the same time, in the Xinhua Life Insurance Update Team? Basic law? In the process of upgrading, the recruitment team has experienced a series of changes in personnel standards, training management and operational capabilities. 20 12 company further proposed? First continuation of equilibrium? Strategy, in order to achieve the balance between the channel continuous income index and the new single premium income.