When you don't know how to describe the selling point of the product, you can collect these introductions and descriptions through two channels.
First, your company's training materials;
B, online collection.
Among them, collecting through the network is the simplest and most comprehensive.
Below, take the introduction of the classic six-claw model as an example:
1, simple six-claw inlay, three-dimensional hollow, strong light transmission.
2. The arc claw is firm and stable, and the arc claw protruding from the side firmly holds the diamond.
3. Three-dimensional hollowing increases transparency. The three-dimensional hollowed-out side increases the amount of light entering and makes the diamond more dazzling.
4, seiko craft inside and outside double-sided circular arc arm design, more comfortable to wear.
5, classic and firm about the four claws, highlighting the true colors of diamonds.
6, full heart-shaped six-claw inlay, double diamonds are stable and symmetrical.
7. Simple six-claw inlay, firm light transmission and diamond luster.
8. The classic six claws are known as the "diamond ring in the diamond ring", and the inlay is safe and firm; The combination of six-claw claw head and American diamond is more obvious. Smooth ring arms are more noble, elegant and hand-shaped. The six-claw inlay style makes diamonds look like snowflakes, highlighting their own brilliance. With the classic six-claw shape, it has become synonymous with low-key and dignified, emitting the beauty of tranquility.
9. The classic six-claw inlay, like a European crown, is noble and elegant, and it is an internationally recognized inlay method. From 1886, a century-old classic.
10, ring arm is thick, very textured, hand-made, ergonomically comfortable.
1 1, the crown flower head design brings a sense of dignity and sets off the noble temperament of the queen.
Jewelry sales skills II
Jewelry sales skill 2: refining style selling point keywords
When you collect descriptions of these product styles, you should refine the keywords of the content.
Because these original words are mainly written, they will sound awkward and cannot be directly used in your reception.
Next, we should refine the key words of selling points and choose words suitable for oral expression.
For example, take the selling point of this six-claw classic as an example:
Strong light transmission presents better fire color, firm inlay, strong three-dimensional sense, arc design is comfortable to wear, highlighting the main diamond, recognized way of progress, and crown design shows noble temperament.
Jewelry sales skills 3
Jewelry sales skill 3: rearrange the introductions that suit you.
When you extract these keywords, you can set up your own speech.
The following is a speech template:
Beauty, this is a simple six-claw style, and the inlay will be stronger. You see, the side is in the shape of a crown. It is said that a long time ago, only the queen could wear this style. Also, because the six-claw inlay will not wrap the whole diamond, the side of the ring holder is more translucent and the diamond will look shiny. Let me show you an all-inclusive comparison. Is it better to have six claws?
What message can you convey to customers through this speech?
Six-claw style is good, the inlay is firm, the light transmission is strong, the diamond fire color is very bright, and the meaning is quite special. Wear this diamond ring, you look like a queen. Compared with the all-inclusive diamond ring style, it highlights the selling point of the six-claw model.