Starbucks has once again become the target of public criticism. Girls are insulted and driven away in Starbucks just to deal with the image of the store and catch up with the overall image of the brand. This wave is really not worth the loss. Shops should reflect on staff training and service attitude to ensure that all customers have a good service experience. This incident reminds us that the service industry respects the rights and interests of customers and provides quality services, which is not only of positive significance to the development of enterprises themselves, but also an important part of building a harmonious society.

1, all major brands are actively marketing highlights, and only Starbucks has caused public outcry due to improper sports.

"Whoever hurts people who serve the public, who violates public order and good customs, and who offends the public's feelings will be condemned by the public."

Merchants have certain autonomy within their own business premises, and it is understandable to negotiate and standardize. It's actually no big deal. If it is a national enterprise, it may not cause such a big controversy.

Starbucks, as a representative of high-end coffee brands, has a high-profile aura, but it has failed to change its image and make it acceptable to the broad audience after entering the China market for so many years, which is also a failure.

Lack of goodwill, courtesy and respect are the most fatal things in the service industry.

2. Quality, service, tolerance and pattern are the keys to determine how far a service brand can go.

The recent storm in Starbucks has exposed many problems of the enterprise to a great extent, and it needs to be improved in terms of quality, service and pattern.

Starbucks has always emphasized its high-end culture, which is actually too high.

Without gentleness and goodwill and from the perspective of vulnerable groups, how can such a culture feel superior?

3, whether people or enterprises, the real advanced, after all, is strong and gentle, with empathy and social responsibility, can put down the attitude to take care of other people's emotions and understand each other's voices.

Starbucks, once full of superiority, has long been disenchanted. Instead of strengthening their business in the heavily involved coffee market, they continue to maintain an arrogant attitude and are unwilling to put down their posture to get close to the audience. It's only a matter of time before you turn over.

Starbucks arrogance was once supported by quality and scarcity. Now? The public has too many choices.

Ruixing, Mandi and other fine coffee products are constantly emerging, and Mixue Ice City has set up a coffee sub-brand "Lucky Coffee" to share a piece of the action.

In order to be close to the audience and win the favor of consumers, even the old luxury LV has played a cross-border role, and also opened a flash vegetable market in Shanghai.

Under such circumstances, Starbucks still feels good about itself, and it is hard not to be educated by the market.

The loved one is back, and the blessed one is back. For people, caring about the understanding and respect of others will definitely give back in the end, and so will enterprises.

On the contrary, it can only pay for its arrogance.