"The sky-high price guarantee is a psychological marketing tactic, and the overall situation of the training market is like this. Most training institutions are publicity gimmicks. " An industry insider who has been engaged in civil servant training for a long time told reporters that training institutions are only making money under the guise of "guarantee". For example, a training institution charges 15800 yuan for "failing the course". Candidates who apply for this class will still have to charge 5800 yuan if they fail the written test, which is much higher than the average class.

It is understood that the cost of the training course is very low. As long as a few students can pass a class, it is a sure-fire business. "Insurance is generally divided into two situations. One is to continue next time until now; The second is to refund according to a certain proportion. It will not be very smooth to get a refund, and some schools will find various excuses to avoid the terms agreed in advance. "

For students, they will be attracted by the gimmicks of insurance and refund, and feel that there will be any shortcuts, and even if they fail, they can get a refund. For training institutions, there is no need to invest too much, students can accumulate word of mouth after passing, and they can also make stable profits after failing. "Take this training institution as an example. If it is passed, the class fee profit of 15800 is absolutely considerable. Even if you don't return to 10000, you can still get 5800, and the profit is still quite large. "