The person in charge of market development research.

1. The main work of the market researcher is as follows:

1. According to the market survey plan, put forward the survey organization plan, report it to the head of the marketing department, and implement it after signing and approving it.

2, according to the investigation organization plan to carry out the investigation work, and obtain accurate market information.

3. Collate the obtained market information and form a market information report.

4. Participate in the promotion activities of public relations department.

5. Analyze market information, find potential customers, conduct special surveys, and obtain accurate survey results.

6. Organize the results of special investigation into the data of potential customers.

7. According to the market information and special investigation results, draft the market development plan and submit it to the head of the marketing department.

8. Be familiar with the work of this position and study relevant knowledge hard.

Second, the classification of market researchers:

1. Questionnaire Market Investigator: Conduct face-to-face questionnaire survey on qualified respondents to obtain data;

2. unannounced visits to market investigators: unannounced visits to target enterprises to investigate their service capabilities and sensitive data collection;

3. In-depth interview with market researchers: interview the target interviewees after the invitation, which is generally aimed at high-end groups and takes a long time;

4. Telephone market investigator: conduct a telephone survey of the target respondents according to their telephone numbers and collect data. Telephone survey is generally short, and the requirements for the respondents are not high.