With the continuous development of the Internet, more and more enterprises attach importance to short videos, new media and other operation and promotion channels. Let's take a look at Yuncheng computer training and find out what marketing methods these channels have.

Membership mode membership mode needs to have the advantages of other similar competing products, and generally needs to meet these conditions: (1) the leader in the field forms the user scale effect; Have a unique service; Strong technical barriers.

However, in today's Internet industry, it is difficult to be far ahead of other competitors in technology, so it is difficult to have strong technical barriers.

Either rely on niche product types, deepen in niche markets, and then form unique services for users to pay, such as unlocking functions or opening annual membership.

For example, the camera App nomo, which focuses on the movie market, operates in this way.

Advertising mode Advertising mode needs a huge user scale, and the ideal advertising mode is to be a content distribution platform.

By distributing content, advertisements are embedded in the distributed content, so that fees can be charged by clicking or displaying advertisements.

In video tool products, the effect of advertising mode is not good. VUE, a video tool product, is also vigorously developing the community, hoping to improve the user's stickiness and increase the daily activity of users through the community. At present, advertisements will also appear on the banner above VUE tab 2.

Tool products have strong commercial potential only if they are socialized, because when social tools have a deep user relationship chain, it is particularly difficult for users to migrate to other social tools.

Social tools maintain the connection between users, and various relationships are intertwined to form a huge connection system, which further strengthens the stickiness of users.

So it is possible to complete all kinds of commercialization possibilities.

The commercial potential here is reflected in the stable traffic portal and the high number of retained users. You can use traffic to drain other products and create one App after another with a large number of users.

For example, Facebook uses a huge traffic base to easily create a Messager super App with a daily life of over one billion.