The calculation formula of customer unit price is: customer unit price = total sales ÷ total customers, or customer unit price = total sales ÷ total number of transactions.
The essence of customer unit price is that in a certain period, the average price of each customer's consumption leaves the range of "a certain period", so the index of customer unit price is meaningless. [ 1]
Customer unit price for each customer transaction.
The retail term is also called ATV, that is, the average quantity of goods purchased by each customer.
(1) customer unit price = average unit price of goods × average quantity of goods purchased by each customer.
(2) Customer unit price = line length × retention rate × attention rate × purchase rate × number of purchases × unit price of goods.
Related to it are "UPT" and "unit price".