The ways to promote this combination are:
1) Advertising: to convey the information of enterprises and products.
2) Promotion: increase customers' interest in products, and then urge them to buy products.
3) Personal promotion: Persuade customers to buy products face to face.
4) Public relations: improve the image of the enterprise in the public mind.
5) Direct marketing.
Extended data
Factors affecting the promotion mix
(1) product category. Different products have different characteristics, and the applicable promotion methods are also different. In general, the suitable promotion method for general consumer goods is advertising, followed by business promotion.
(2) product life cycle. When products are in different life cycle stages, the market situation is different, the promotion focus is different, and the promotion strategy is different. Of course, we should use different promotion methods.
(3) Market characteristics. If the target market area is small, the scale is small and the demand is concentrated, you can use personnel to promote or cooperate with business promotion. If the target market area is large, the scale is large and the demand is scattered, advertising should be used to promote sales.
(4) promotion objectives. At different stages of marketing, enterprises have different marketing objectives. For example, enhance the competitiveness of enterprises, or increase sales. In the pursuit of competitiveness, we should pay attention to shaping the good image of enterprises and improving the relationship with the public; To pursue sales, it is necessary to increase advertising and commercial promotion.
(5) Promotion budget. Marketers should determine their own promotion budget according to the strength of their own enterprises, the requirements of promotion objectives and the promotion efforts of competitors. It is necessary not only to achieve the promotion goal, but also to allocate funds reasonably in order to obtain the greatest benefits.