Whether a company can develop well and quickly is influenced by many factors. Especially in some technology companies, there are not many employees in the company as a whole, and the operation of the business is basically the responsibility of the company. Almost all mobile phone manufacturing will be handed over to some foundries, which will be more convenient to manage. With the development of society and the progress of science and technology, in the past few years, there have been more and more domestic mobile phone manufacturers, and many mobile phone companies have begun to appear, and a large number of mobile phones of various brands have appeared in the market. In the past, our domestic mobile phone manufacturers mainly included ZTE, Huawei, Coolpad and Lenovo. Later, with the development of time, some companies began to enter the smart phone manufacturing industry in order to open the market, and Gionee mobile phone was one of them.
The mobile phones that Gionee Company just started to make are basically based on the bar, which is what we call the old man-machine now. At that time, Gionee mobile phone focused on the standby time of the mobile phone, and the battery capacity of the mobile phone was particularly large, which could be used for almost many days. Later, Gionee Company saw the great development of smart phones, adjusted the production line and began to manufacture smart phones. It opened a certain market through several flagship models, especially the Gionee smart phones it produced were particularly thin and light, which were deeply loved by consumers. Later, due to poor management, Gionee declined for many reasons.
First, Gionee Mobile spent too much advertising money on Gionee's financial expenses and invested a considerable amount of money in advertising, which led to the break of the capital chain.
Second, Jin Li's mobile phone marketing method is wrong. Gionee's marketing methods did not meet the needs of consumers at that time, which led to sales failure.