Seasonal factors: There are often some festivals, shopping seasons and holidays in the second half of the year, such as Christmas, Mid-Autumn Festival and National Day. These special periods usually bring shopping craze, people tend to spend more and bring sales opportunities to all walks of life.

Promotion: In order to stimulate consumption, many companies and businesses will carry out promotion activities in the second half of the year. These activities attract consumers to buy goods or services, thus helping to increase sales.

Tourism and holiday season: The second half of the year is usually the time for people to travel and vacation, especially summer vacation and year-end holiday. Tourism, hotel industry, catering industry and other tourism-related industries usually usher in the peak period at this time.

Enterprise decision-making cycle: Some enterprises make budget arrangements and business expansion plans in the second half of the year, which may increase the demand for supply chain, technical services, consulting and marketing industries.

Education industry: The second half of the year is the beginning of the new school year for students, and many education and training institutions will usher in the new enrollment peak at this time, bringing vitality to the education industry.

It should be noted that this is only a general trend, and it does not mean that all industries and enterprises will perform well in the second half of the year. Businesses in all walks of life are affected by many factors, including economic situation, market competition, consumer demand and so on. Therefore, the development of specific industries and enterprises also needs to comprehensively consider the specific market environment and business strategy.