Walking into reny's Tao Di store, the walls, tables and shelves are filled with colorful and varied Tao Di, which is pleasing to the eye. Renee introduced that Tao Di is easy to carry, with at least 6 holes and at most 19 holes. Like the harmonica, the playing threshold is not high, and it belongs to the instrument of "1 minute entry, 3 minutes learning".

After graduating from Xuchang University majoring in instrumental music in 2009, reny worked in a Tao Di company in Jiaxing, Zhejiang Province, selling, playing and testing Tao Di.

"I haven't seen this instrument at first, but later I found that Tao Di Jr.' s voice was clear and loud, and Tao Di Jr.' s voice was low and euphemistic. When the work pressure is high, take out the Tao Di and blow it, and the troubles will be alleviated. " Renee said that the more days like this, the more I want to open a shop.

"As a native of Henan, I still want to go back to my hometown to start a business. Longmen Grottoes is the window of Luoyang, and my shop is chosen here. " On March 20 13, a small shop in Renee opened.

Become a "busker" in order to win business.

The hardest part is actually in the beginning When I first started my business, there were many people watching and few people buying, and sometimes there were no customers for a day. "Many people have never seen this instrument, and some people think it is a handicraft." Undaunted, Renee is determined to let everyone know about Tao Di.

She bought a stereo and a microphone, and stood in front of the store to play every morning from 9 am to 6 pm. At first, she didn't even dare to look up. She feels like a busker on the street. This move attracted many tourists, who went into the store to get to know Tao Di, and Renee's business gradually improved.

During a performance, a customer asked reny if she could play Gangnam style, which puzzled her. "I usually play classical songs, such as" Virtual Eyebrows "and" Daughter Feelings ". The customer said that if you can blow it, I will buy it. " Renee said.

"It was so embarrassing at that time that I found the score of pop music that night and practiced it over and over again." Since then, Renee's ever-changing flute has made more and more tourists linger and praise. "Some people come into the store because of music. If the repertoire is limited, then the guests will not feel the sincerity of the musical instrument store and will not feel the connotation of this musical instrument store. " Renee said.

Open an art studio to let more people learn to play Tao Di.

Nowadays, the business of Rennie's Tao Di store is getting better and better, with an average of 300 Tao Di units sold every month and a maximum of 60 units sold in a single day.

Since the opening of Tao Di store, Renee has been studying music theory, patiently explaining it to customers, and presenting various types of Tao Di to customers at any time. When some customers come home, they will call Renee and ask him about Tao Di's playing skills. Renee dare not neglect, watch the shop during the day and stay up late reading and practicing at night.

More and more people began to like Tao Di, and many people proposed to imitate Yang Rui and play Tao Di. At the end of September, Yang Rui opened an art studio to teach students of all ages. Now, her students are 59 years old and the youngest is 5 years old.

Next, Yang Rui wants more people to learn from Tao Di, so that the places he walks through are full of flutes.

Tao Di's story of making a fortune in Reni is very classic, from instrumental students to employees who inspect and sell in Tao Di, from shopkeepers of direct stores to "self-learners" who study hard and play, to "teachers" who train beginners, which makes many people know about Tao Di. Her success on the road to entrepreneurship stems from adhering to three key points, namely "transformation, innovation and value-added", expanding business opportunities in the process of continuous transformation, finding customers in the process of continuous innovation and trying to tap the market in the process of value-added services, which can give a lot of inspiration to young people who are starting businesses.

Yang Rui boasted wealth and happiness with a small Tao Di, but she was worried that the life cycle of this project would be short and the market would be saturated in a few years.