Because the store manager has several roles, he is not only the communicator of headquarters policies, but also the leader of organizing employees, the manager of store operation, the defender of brand image, the collector of business intelligence, the organizer of various activities, the mediator of dealing with problems and the representative of the whole store image. On the one hand, we should be responsible for the headquarters, implement the decisions and business objectives of the headquarters, on the other hand, we should be responsible for the employees, stimulate the work passion of the management team and employees, and protect the reasonable interests of employees. On the other hand, we should organize operation and management, handle all kinds of contradictions and problems as a whole, and make the sales and performance of stores flourish. Realizing one's own work value and realizing the operating profit of the store is the basic goal of being a store manager.

Strengthen the training and management of store managers, mainly from the following four aspects to cultivate the ability and professional quality of store managers.

First, cultivate store managers who have a sense of responsibility, know how to operate, are good at management, can exercise their administrative power and continue to create profits for the enterprise. It is very important to remember the purpose of opening a store forever, and profit is the last word.

The second is to cultivate store managers who are proficient in the operation module of store business, master the main professional skills in the field of store business and have excellent expert authority. The third is to cultivate the ability to establish the management authority of the store manager, master efficient store leadership and management methods, quickly improve the efficiency of employees, and have excellent execution ability.

The fourth is to cultivate the brand concept of the store, learn effective brand promotion and shaping methods, strengthen VIP customer management, shape the brand with quality service, win loyal customers, and ensure the store manager's continuous operation.

The fifth is to cultivate store managers who learn to manage and analyze sales data, understand the harm of backlog to business, and master the sales strategy of rapid circulation of goods in stores.

The sixth is to cultivate store managers with modern enterprise health values, correct life attitude and excellent professional character, who can forge excellent teams and good organizational atmosphere for enterprises and support the transformation of store management culture.

The ultimate goal is to cultivate a gold medal manager from sales manager to management manager to operation manager, and become a master of store management and performance improvement.