Advantages of SEO
All search engines are optimized for SEO. If the SEO method is white hat, technical and user-oriented, then _ you can not only get traffic from Baidu search, but also sogou search and 360 search agree with your website to varying degrees, and then let your website show its excellent parts. SEO optimization is like a steady profit. Although it is not worth mentioning at first, once the snowball rolls up and the system is created, it will be full of energy, and the actual effect will be more obvious later, and you don't need to invest a lot of money. Of course, the traffic of a website optimized by technical professional SEO is not easy to fade immediately because you terminate the SEO service project. On the contrary, this traffic will last for a long time. In basic theory, if there is no excessive competition in the external market, its search algorithm has not changed much, and the traffic is mostly stable. So if it really counts, at least two years of SEO traffic and one year of SEM traffic should be compared.
Advantages of scanning electron microscope
SEM advertising words are effective and informative, and can be used for AB detection and data analysis of which web pages are well converted. Naturally, according to SEM, we can also specifically guide the keyword countermeasures of SEO. According to the detection of different keywords and matching login pages, we can check the personal behavior information of the conversion of page views and order information, and choose words with high customer participation or high conversion rate as reference for SEO keyword countermeasures. Bidding promotion has a clear cost, display, click and conversion, which can be well tracked. According to the statistical analysis of data, CPS can be measured clearly, and the analysis of this index value can help network marketers to make relative adjustment countermeasures immediately. You can set up accurate push, manage it in the background of PPC account, and promote your keywords in specific big cities. That can give your potential customers more accuracy and intentionality, and also reduce a lot of ineffective expenses and traffic.
In contrast, the early technical standards of seo are higher. In other words, you should work hard when you are just learning and training, and it will be much easier once you work. The early study and training of Sem is very simple and easy to use. However, in the middle and later stages of the work, scientific research and monitoring must continue. Because it is very critical to determine how much economic benefits can be generated by the money spent, it is necessary to continuously monitor the consumption situation; Of course, all the work must be done seriously. The development prospects of these two manufacturing industries are similar, depending on how hard they work and how much they earn.
Disadvantages of search engine optimization
1. Duration: Generally speaking, the effective time of SEO optimization should be at least 6 months. Either the website is broken or it has no practical effect. Therefore, to do SEO, the company boss must have enough understanding of SEO and predict the psychological state. So I still suggest that for ordinary traditional companies, it is better to learn and train the system software first, so that they can master the advantages and disadvantages of SEO, and then carry out human service projects.
2, keyword ranking is not guaranteed: because you don't just buy advertising words, you can't guarantee how many displays and clicks your website can get.
3. High communication cost: SEO optimization inevitably involves the cooperation of commodities, design scheme, technology, compilation, PR and other units. Communication costs are high. A good SEO consultant or SEO product operation must have strong communication and coordination ability with administrative personnel management institutions. . Javey, the front is 180, the middle is 4627 and the last is 9049.
4. Unstable keyword ranking: Search engine optimization algorithms often change, which will generally lead to changes in website keyword ranking and traffic, and the reliability is incomparable to SEM.
Disadvantages of scanning electron microscope
1, unlike SEO, once SEM stops spending, the traffic will stop, and there is no face to follow. It is certainly not easy to have a "stable earning system" similar to SEO.
2. Because search engines clearly distinguish the difference between search advertisements and keyword rankings, most customers don't want to click on SEM advertisements at all, which makes SEM's customer coverage very limited. Many scientific studies show that at least 70% of clicks come from SEO keyword rankings.
3. Intentional clicking is more serious. In such a severe Internet technology, click fraud often occurs. Although the search engine has some over-considered systems, it can never be prevented from 100%. This means that you have to pay for some intelligent robot consumers.
After seo is done, it is usually to start your own business, make money from the company or be a white-hat hacker. No matter what sem does, it just works for people to make money and burns money. It's not easy for a general company to make you pay for it, so you can only grope while doing it. In addition, the two are not contradictory and can be carried out together. If you have the energy, you can learn from all of them. Seo really doesn't consume any energy, especially now that the share of the open chain has dropped sharply. Optimizing the rest of the website means eliminating the weight and having a lot of leisure time in one day.
The vast majority of enterprises are paid by sem, and seo wages are high, which means that these awesome people are generally not as high as SEM. I've been working for almost a year, and I've built the wrong car myself, and optimized many words to the top of the home page, not the kind of irrelevant words, but I haven't even seen a penny so far, and my skills are very poor. Self-exploration is really difficult, so I am ready to change careers in advance.