Eight hundred miles of Yimeng is a red hot land and a hot land for entrepreneurship. During the revolutionary war years, the Yimeng people made great sacrifices and outstanding contributions to the victory of the revolution. Since the reform and opening up, Yimeng people have kept pace with the times and the country, transformed the spirit of sacrifice and struggle into the spirit of innovation and entrepreneurship, and vigorously developed trade logistics, which has been at the forefront of the leap-forward development of the old revolutionary base areas.
Dare to be the first, dare to enter the market.
Walking into the exhibition hall of Linyi Mall, visitors were amazed by old photos, old newspapers and old objects.
Linyi used to be a closed place with four walls and no traffic. Domestic products are not exported and foreign goods are not imported.
Today, Linyi is a famous commercial city with developed logistics and access to the whole country. Department stores gather, buying and selling all over the world.
What is the reason for such a big change?
"It is up to the government to' rest assured, let go and dare' to set up a stage, and the masses' dare to think, dare to rush and dare to sing big dramas'. Wang Yujun, secretary of Linyi Municipal Party Committee, explained the reasons. Yimeng people dare to be the first to break into the market and dig up buckets of gold.
Back in time, at the beginning of reform and opening up, the spring breeze from the south awakened the local people's awareness of commodity economy.
Song Liansheng, who is nearly sixty years old, is now the chairman of Liansheng Sports. A cultural and sports product he represents has occupied the sales champion for many years in the country. Like other farmers, he used to carry a pole and push a scooter to transport goods to the city to sell.
"At that time, there were many people at the bus station in the western suburbs of Linyi, and I set up a stall there to sell ink." Song Liansheng recalled, "We changed' a big episode every five days' to' a big episode every day'." What he didn't expect was that the government took advantage of the trend, first helping to build a canopy, and then guiding merchants to operate indoors.
"Release water to raise fish and revitalize business!" Li Zongtao, director of Linyi Mall Management Committee, said that in the early stage of mall construction, the government put forward the concept of "five before five" in market construction, that is, "build the market first, prosper first, standardize first, integrate first, separate first, concentrate first, simplify first, and improve later", and various markets sprang up according to the concept of "lack of compensation".
Song Liansheng witnessed the market changes of Linyi Mall in the five generations, namely, "stall-type farmers' market-the bottom of greenhouse in the western suburbs-professional wholesale market-modern trade logistics city-international mall". A specialized, subdivided, complete and characteristic commercial wholesale market cluster has been built. Linyi Mall has a 13 1 professional wholesale market, and its products are exported not only to all parts of the country, but also to more than 60 countries and regions. In 20 18, the market turnover of shopping malls exceeded 500 billion yuan.
Innovate and develop, expand the market
1980, when Li Chuanming was born. As a tailor, he was not satisfied with tinkering and started the business of labor protection clothing. From the initial stall to the opening of a store, and then to the registration of a company, the annual sales increased from 60,000 yuan to several hundred thousand yuan.
In 2004, 28-year-old AARON Li took the baton from his father, Li Chuanming. The name of the company registered by my father was preceded by the word "new"-Xin Minghui. He has his own career: "it is conservative to keep stores and engage in wholesale."
In the new Minghui commodity exhibition hall, there are a wide range of labor insurance supplies. Scan the QR code on the product, you can not only view the product introduction and function demonstration, but also deliver it to your door with one click. "Our self-developed e-commerce platform has the world's major labor insurance brands." With the help of big data and intelligent analysis system, AARON Li has turned the original store into a vertical e-commerce platform for labor insurance products, with an annual transaction volume exceeding1500 million yuan.
In addition to the self-developed e-commerce platform like "Xinminghui", with the help of online platforms such as Alibaba, Linyi Mall realizes the integrated development of e-commerce and physical market.
Cao Jilian was glad that he seized the opportunity. As the chairman of Lanhua Group, he led the villagers in Caojiawangzhuang Village to develop the commercial market. Five years ago, in the face of the surge of e-commerce, he was "tied" on the Internet in his seventies. Brush Tik Tok and play live broadcast. Lao Cao is very "trendy".
Entering Qilu E Valley E-commerce Industrial Park built by Lao Cao, 18 live broadcast room basically covers the hottest live broadcast platform in China. Nie Wenchang, general manager of the industrial park, said that the anchors of all platforms have accumulated more than 654.38 billion exposures of online publicity data, and the cumulative sales through "live broadcast with goods" reached more than 50 million yuan. The industrial park also undertakes the mission of incubating Linyi e-commerce enterprises. Up to now, the e-commerce training in the park has reached 60,000 person-times, and there are more than 200 incubators in the park. Last year, the online transaction volume exceeded 3 billion yuan.
Linyi Mall Management Committee will support and guide the implementation of the "four major projects" of e-commerce park agglomeration, e-commerce platform support, cross-border electronic commerce promotion and e-commerce ecological optimization, and build the whole e-commerce industry chain. At present, a large number of e-commerce parks, e-commerce platforms and live broadcast rooms have blossomed everywhere, with 6,543.8+0.2 million e-commerce employees, and more than 70% of the merchants in the mall carry out e-commerce.
Unicom inside and outside, * * * enjoy the market.
In Linyi, whether there is market or logistics first is an unsolved mystery. "The two support each other and are inseparable." Zhao Yuxi of Shandong Shunhe Trading Group said.
Zhao Yuxi used to be secretary of the Party branch of Lizhuang Community in Lanshan Street. Before being mobilized to take the lead in the village, he was the head of a company. At that time, the surrounding villages developed various trade markets. The villagers also urged him to do so. "People have run away, so it's hard for us to start chasing again!"
In 2002, Zhao Yuxi set up a logistics park next to the village. In just five years, the freight station has 3,800 operating rooms with an annual cargo throughput of120,000 tons. "At that time, there were many shipments in shopping malls, and the business of logistics parks was also hot." Today, Zhao Yuxi has built a smart logistics park, where robots deliver goods, greatly improving efficiency. At present, Linyi has built 24 logistics parks with 2,367 logistics enterprises and operators. The logistics line covers all cities above the county level and reaches all ports in China.
Clothes sent from Suqian, Jiangsu to Fuzhou, Fujian often have to go north to Linyi and turn around before being sent to Fuzhou. Why? "Linyi has sufficient supply and fast delivery speed, and a car can be delivered on the same day." Zhao Yuxi said that the logistics price in Linyi is lower than the national average because of its fast turnover.
In recent years, Linyi has also opened several freight trains to Pakistan and other countries and regions. Since the 18th National Congress of the Communist Party of China, Linyi Mall has actively integrated into the "Belt and Road" construction, and actively laid out overseas malls, overseas warehouses and marketing networks, not only "going out to sea", but also importing goods from Western European countries, Japan, Russia and other places to China.
Editor Jia Congcong