1, tweets Now the new media WeChat official account tweets seem to be caught in a strange circle. No matter what industry or event, as long as it is close to hot spots, it will "rub", leading to mixed platforms. Can't attract real accurate users. If you want to attract an accurate user base, you must cultivate deeply. For example, in the education and training industry, we should grasp the company philosophy, deepen the brand effect and deepen the verticality within the industry. This will not only attract accurate fans, but also provide institutional credibility and brand image, making it easier to gain the trust of users. ? 2. Small program teaching and training institutions can build their own exclusive online education platform and synchronize a series of teaching materials, videos, audio and other content to the platform. Applets were born on WeChat, which has strong social attributes. Users can directly share the content of applets with WeChat friends and WeChat groups. Moreover, in the design of small programs, the function of sharing has been greatly innovated, and the form of sharing is no longer just a static graphic link entrance, but a way of sharing.