Traditional lighting shops: First, location is very important. The so-called ground difference is one foot, and the business difference is ten feet. Building materials market or brand chain market with good reputation is the key. Don't demolish the market just after opening, or invite products unrelated to building materials, followed by lots with good passenger flow in the market. Generally, the stairs are surrounded by prime locations, but the rent will be more expensive.

Second, positioning what style of products to do, the positioning of the customer's consumption grade in this style of products, followed by the decoration grade corresponding to this positioning.

Third, the professional training of sales staff and the study of product knowledge determine the transaction rate.

Fourth, the maintenance of after-sales service determines the customer's return rate.

However, it is now the low peak period of physical operation. Network marketing, self-media marketing and live broadcast marketing are all competing with the traditional store-sitting mode. We should try all kinds of marketing models, adjust our mentality, get in touch with fresh sales models, maintain old customers, learn more, and find a way to open a good lighting store in today's harsh storefront living environment.

Simple personal advice, I hope I can help you.