Lead: Display is a silent salesman of goods and the most intuitive physical advertising for displaying clothes. Clever clothing display can identify and strengthen the brand image and corporate image, and create a good sales environment through clothing display. What effect can a good clothing display achieve? 1, the display of commodity clothing is the most prominent in showing the external beauty, and its display effect is also easy to reflect. A high-end fashion, if casually hung on an ordinary hanger, its high-end will not appear, and customers may despise it. If you "wear" it on the model, illuminate it with spotlights, and match it with other foil and decoration, its elegant style and fine workmanship will be clearly presented to customers, and customers will be easily moved by it. 2. Product display to enhance brand image: Free advertising As we all know, product display is one of the last opportunities to promote terminal sales. The survey shows that 87% of customers' final purchase decision depends on the scientific and conspicuous display of products. Product display is the cheapest and most basic way to promote sales. It doesn't need you to invest a lot of money (even for free), just need you to calm down and re-examine the characteristics of the products you operate and the buying habits of consumers. And artistically treat the product placement from the aesthetic point of view, you may get more benefits. Good commodity display can not only facilitate and stimulate customers to buy, but also improve the image of enterprise products and brands. 3. Create a brand atmosphere We know that the overall atmosphere of a shop includes: window decoration, merchandise display, light source, color matching, POP, etc. These constitute the key elements of a good atmosphere in a store. For example, the clothing product itself can't speak, but we can use display techniques, plastic arts and lighting to make it alive. A leisure clothing brand, with dynamic leisure models, jumping dynamic surfboards and bright clothing colors, constitutes a happy scene of young people surfing on the beach in summer, which vividly and interestingly provides consumers with an immersive association space. 4, can increase sales "good display and poor display, the impact on sales is at least above 100%", which is one of the reasons why many brands and businesses attach great importance to product display. Commodity display can arouse consumers' desire to buy and urge them to take purchase actions. According to statistics, if the store can correctly use the technology of commodity allocation and display, the sales can be increased by 10% on the original basis. When I was making a women's dress display plan, I simply changed the purple-black collocation in the front area of a store to red-black, and as a result, six pieces were sold in this area that day. This is only a small and subtle change, but this change can not be ignored or even extremely important for goods and terminals. However, the exhibition should be comprehensively considered according to various factors such as weather, location, people and so on, in order to achieve the ideal exhibition effect. Exhibition is a silent salesman of goods, and displaying clothes is the most intuitive entity advertisement. Clever clothing display can identify and strengthen the brand image and corporate image, and create a good sales environment through clothing display. First, the principle of clothing display 1, eye-catching In order to attract consumers and facilitate consumers to visit and buy, retail stores should flexibly choose the display parts, display spaces, display positions and stacking methods of clothing according to the characteristics of clothing, so that customers can see at a glance. 2. Clothing is a commodity that needs to be purchased, and consumers want to have more choices when purchasing, so as to carefully compare its quality, style, color and price. In the exhibition, the clothes are neat and orderly, and the goods are complete and rich, which makes consumers feel that there is a lot of choice and the store has a feeling of prosperity. 3. Rationalization According to consumers' psychological requirements and shopping habits, clothes of the same variety or series should be displayed in the same position. The height of the display should be appropriate, which is convenient for consumers to watch and feel, and improve the visibility and positive visual effect of clothing. 4. On the premise of maintaining the independent aesthetic feeling of clothing, the display of artistic beauty clothing should be cleverly laid out through artistic modeling and reflect each other to achieve the artistic effect of overall beauty. The display mode should be novel, unique and ingenious, which has irresistible appeal to consumers. Pay attention to certain aesthetic principles, be elegant, symmetrical and harmonious, and use some accessories appropriately to fully display the beauty of clothing by artistic means. 5. All kinds of explanatory materials of explanatory clothing, such as price, article number, fabric, brand and place of origin, should be comprehensive and true, so as to facilitate consumers to fully understand the goods. Second, the form of clothing display 1, classified display is displayed according to the variety, color, specification and grade of clothing. For example, men's wear, there are four body classification codes in China, which can be displayed according to type A, type B, type C and type Y, and each type of clothing can be arranged from small to large according to bust, waist circumference or height; Another example is women's wear, which can be displayed in different colors, such as black series, white series and color series. 2, theme background display according to a certain theme display clothing, so that the sales store to form a specific atmosphere or artistic conception. For example, in combination with specific festivals or events, clothes that are marketable in time are displayed in a concentrated way, or clothes are displayed in a specific environment according to the use of goods. For example, during Children's Day on June 1st, children's wear will be displayed in a concentrated way; In late spring and early summer, swimming costumes are displayed with a special theme. Shops can often change their exhibits to reflect seasons or special events, and sometimes even change the clothes of shop assistants to match different scenes, so that each special theme can attract consumers and make shopping more interesting. 3. Close-up display is to highlight and display a kind of clothing through various forms and by means of comparison. When clothing companies introduce new clothes to welcome the change of seasons, they often adopt the form of close-up display, such as lighting with special light sources or placing them in obvious positions to highlight key clothes. 4. Overall display At present, some clothing brands are keen on this display method, that is, the goods are not strictly grouped and classified, and the overall effect of clothing is mainly displayed. So models can wear appropriate T-shirts, jackets or shirts and suits, and they can also be matched through different booths. Consumers like the imaginable overall dressing effect, which often leads to joint sales. 5. Hanger display Clothing display requires a variety of hangers. The main function of hangers is to hang or display clothes neatly. Different stores can choose clothes hangers according to the situation, such as sliding type, split type and telescopic type. Pay attention to the shape, performance and color of the hanger to be consistent with the clothes displayed. 6. Cabinet display is used to display some packaged goods that need a certain tolerance, such as sweaters and shirts. 7. Selling display is a low-cost display method when dealing with clothes that are out of size or out of season, that is, the clothes are piled on various "floats" and consumers can choose them at will. This is different from the neat and well-arranged display, and it is a low-cost and cheap atmosphere, which is mainly used for the display of clothing processing. Third, the choice of clothing display facilities The effect of clothing display has a great relationship with the choice of display facilities. Only when the type, shape and size of the exhibition facilities match the clothes displayed can the best exhibition effect be obtained. When choosing clothing display facilities, we should consider the following aspects: (1) The shape, size and material of the display facilities should match the store site; Choose display facilities according to the openness of displayed clothes, such as closed shelves, semi-open shelves and open shelves; Choose display facilities according to the display form of display clothes, such as hanging shelves, stacked shelves, models, etc. Choose the display facilities according to the characteristics or seasons of the displayed clothes. For example, for heavy clothes, the laminate for placing goods is thicker, and for summer clothes, glass laminate is used to make consumers feel cool. 1, selection of clothes hangers The materials of clothes hangers are generally wood and plastic. Divided into independent trouser racks, independent skirt racks, independent hangers and combined hangers. Pant hangers are generally hung, skirt hangers are clip-on, hangers are made in the curve form of shoulders, and combined hangers can hang coats and bottoms at the same time. 2, the choice of hanging wardrobe hanging wardrobe is a combination of wardrobe and hanger, you can hang a suit, tie or socks. 3. Wall-mounted showcase The wall-mounted showcase is connected to the wall and made of wood, which can display men's shirts, ties, T-shirts, etc. The display platform can be made according to the specific requirements of the store. These materials are wood, glass, iron and so on. The shape can be square column, frustum, closed or open. The commodity display platform is to make consumers see more clearly and take it more conveniently. Generally speaking, goods are unpacked or packaged transparently. Selection of mannequins and mannequins mannequins are often used to show the most popular clothes or important clothes. There are two kinds of mannequins, one is that the skin color and hair are the same as real people; One with white or gray skin and sculptural hair has a wide range of applications. Different brands of clothing will choose mannequins that conform to brand positioning and brand personality. It should be noted that the selection of mannequins and models should be unified as far as possible, and certain gaps should be left when placing them, and the arrangement should not be too full. When displaying clothes, no matter what facilities are used, consumers should be easily exposed to clothes, convenient to buy and enjoy the beauty. The display of clothing is not static, but should change frequently, giving consumers a constantly changing feeling, attracting consumers' attention and creating the best sales effect. The exclusive report of Fashion Forum-the skills of a clothing company to approach customers in terminal sales-the common skills of stretching their legs-the skills of clothing display, turning inventory into gold mine, exploring the survival skills of professional discount stores, and the skills of sales negotiation-shifting the pressure of clothing sales skills, so that shopping guides can learn to praise clothing sales skills and cultivate the skills of "flickering" of shopping guides.

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