In recent years, operators of major shopping malls and supermarkets have tried their best to implement various marketing methods in order to better improve their business performance, and redemption of points for gifts is the most common one.

But you know, "point exchange" is also a trap.

I'd like to share two examples with you today.

Example 1

Recently, Miss Wang spent 1800 yuan in a beauty nail salon in Jiangshan, and the store gave Miss Wang 400 points on the spot. At that time, the store showed that the points could be used as cash.

However, when Miss Wang went to spend money on manicure again, the merchant told Miss Wang that 400 points could not be used as cash. Miss Wang asked the merchant to refund 400 points in cash, but the merchant always ignored it.

Example 2

The same thing happened: recently, Ms. Zhou, a mass, bought some products and gained some points when she participated in event marketing in a supermarket on Renmin Road. According to the campaign marketing standard of the supermarket at that time, the points she got could be exchanged for gifts. However, when Ms. Zhou went to the supermarket to exchange gifts in a few days, the supermarket attendant told Ms. Zhou that the validity period of the points had passed and she could not exchange gifts.

According to Ms. Zhou, the deadline for redeeming points for gifts was not seen on the supermarket promotion poster, and the supermarket staff did not remind her of the deadline for all points on the day she got the points. Later, Ms. Zhou stipulated that the supermarket should give a name, and several communication suggestions could not reach an agreement.

In the end, Ms. Wang, Ms. Zhou and many other defendants sought help from the sales market regulator. After consultation with the staff of the sales market supervision agency, beauty salons and supermarkets promised corresponding property to Miss Wang and Ms. Zhou according to the points exchange service at that time.

For the above example, the sales market supervision organization shows that:

When participating in shopping membership activities, you must see clearly the process and validity period of the operator's points redemption activities. If the standard allows, it is best to keep the relevant contents of the theme activities of point exchange property by photography and other methods, so as to protect consumers' rights and interests in case of the above disputes.

Converting points into property is not only a marketing tool, but also the embodiment of operators' commitment to consumer service. Property can be exchanged according to established standards, which is the embodiment of honesty.

On the contrary, relying on the theme activity of exchanging points for property to engage in marketing will be punished by laws and regulations if it is suspected of fraud.