Planning scheme of small shopping center 1
Activity time:
20 1_ mar 10 15
Activity theme:
Love is 3 15, and love is ten thousand.
Location:
Shopping plaza format, comprehensive supermarket
Subtitle:
It is more reasonable and polite to pay attention to the 3 15 complaint.
Activity content:
First, the supermarket five excellent solemnly promises
1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.
2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.
3. Excellent service quality: On the day of 3 15, all customers who shop in the supermarket can get a service quality award-winning survey activity form at the service desk, fill it out and return it to get a useful mug.
4. Special sale activities at high prices: During the activities, a variety of special sales products will be launched (ensuring quality and quality) to promote sales at ultra-low prices.
5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.
Second, the integrity and interaction of supermarkets
1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.
2. Please supervise: recruit 50 consumer representatives in advance, and hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15 to hire them as company supervisors. This article is downloaded from data management. Responsible for the supervision of supermarket commodity quality, and regularly put forward various rectification opinions and suggestions to the company. According to the recommended adoption value, the company will provide souvenirs worth 20 100 yuan.
Third, really give back to consumers.
1, my new clothes, my heart
① Farewell to the big sale of winter clothes: Anyone who buys all the special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)
(2) Hot sale of new products in spring: any one-time purchase of spring clothes, casual clothes and shoes of all brands 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)
(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)
2. The Year of the Rooster tastes good and the stomach is good.
① Gourmet area: A variety of snack foods are promoted at shocking prices.
② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)
③ Characteristic fruit 1 yuan 1 kg. (3 15 at 9: 00 am10: 00 am, 3: 004: 00 pm and 8: 009: 00 pm; Weight limit of 2 kg per person)
Fourth, special planning:
Love rushed to Liu Bei supermarket to buy gold. I came to Liu Bei's supermarket and won the lucky prize: 3 15. On the same day, 10 sets of computer-printed word seals were placed in different places in the supermarket (easy to shop with integrity). This article is downloaded from data management. If you can find a set, you can go to the service desk and exchange it for prizes worth 50 yuan.
Small shopping center planning scheme 2
First, the theme of the event: caring for the family, you, me and him-lucky draw.
Second, the activity time: the introduction period of new products
Third, the purpose of the activity:
1, zero-distance contact with target customers, and rapid dissemination of product concepts and product benefits. (unchanged for two months)
2. Let the target consumers know, understand, try out and experience new products.
3. Let the target consumers know what they need, and guide and educate them.
4. Be a shopping mall hotspot, a community hotspot and an urban hotspot.
5. Attract a large number of target consumers.
Four. Activity content
1) Layout in the mall:
1, equipped with two excellent salesmen, introduces the concepts of products, companies, agents and consumption monitoring to customers, and strengthens the benefits of the company's products to customers.
2. Play the company's consumption monitoring feature film and broadcast it on big TV.
3, conditional shopping malls can engage in a little knowledge quiz "lucky draw, care for your family, you, me and him" activities.
Activity steps:
1) The sales staff distributed the product information of the counter to customers, and informed us actively, during which there was a prize quiz and lucky draw. After reading the information, you can get a lucky draw by answering a question correctly, with a winning rate of 100% and a grand prize-counter products (to be determined).
2) Gifts: general gifts and a grand prize (counter products). General gifts are small gifts made by the company (to be determined); The grand prize is one of the counter products, and there is a grand prize every day. You can add another one when you take it out.
3) Set a lottery box next to the counter, which contains two kinds of table tennis, of which only 1 yellow ball and 49 other white balls; One set of question cards, 40 question cards (100 preparation).
4) Rules: draw a lucky draw for answering questions correctly; There is only one chance to draw a lottery; Draw a white ball as a commemorative prize and a yellow ball as a grand prize; 100% wins the prize, and there is a big prize every day.
4. Consumer monitoring products enter the shopping mall dm.
5. Live popular advertisements.
Principle: concisely reflect the information of consumption monitoring products and lottery giving activities.
2) sp outside the mall:
1. Set up a publicity point at the main entrance of the mall. Promoters (ladies) will publicize the consumption monitoring products to every customer in the shopping mall, and point out the counter location and lucky draw activities.
2. Hang a banner at the main entrance of the mall: I wish the grand opening of the consumer monitoring counter. Or hang two vertical banners, from the beginning: "I wish the company the first in the export industry in July"; "I wish the grand opening of the consumer monitoring counter"
3. Hang two floating hot air balloons and two banners in the shopping mall open space.
3) Promotion in urban communities:
This community promotion plan should be operated according to local conditions.
1, community selection:
1) is near the counter, which can form a three-dimensional pull in the area and show each other.
2) It must be a high-end community near the counter, where the target consumer groups gather, where the promotion can be said to have a "multiplier effect".
3) If the above conditions are met, first select 1-2 communities (one in the middle and one in the high end) for the pilot. After the pilot is successful, it will be promoted and replicated, and then standardized urban community operation will be carried out.
2. Orientation of community promotion
1) The promotion in the community must reflect the overall strength and brand image of the company and local middlemen; Reflect the long-term, safety and professionalism of manufacturers and middlemen serving the target consumer groups; Reflect the promotion of humanization, family and affection; Reflect the improvement of integrity, unity and coordination.
2) At present, the promotion in the community should naturally guide the target consumers, pay attention to education, exchange information and make flexible adjustments based on surveys.
3) Let the target consumers experience and try wholeheartedly.
3. Community promotion content
1) Community activities:
A. theme: the care of new fashion is around you.
B location: large, medium and high-end community.
C time: After the counter is open for one week, it is generally arranged to rest on Saturday and Sunday.
D publicity mode: one drag n(n is determined according to the actual situation), "one" is the main publicity point of the community, and "n" is the secondary publicity point.
E activity creativity: community, obviously it is a paradise of family integration, where you can always feel a kind of warmth, a kind of care and a kind of quietness, where you can see the "appearance", soul and connotation of home; Understand that people here are blending with nature, keeping company with rest and experiencing life! Therefore, we should "do as the Romans do" here and respect their principle of quiet life. We just have to do it gently, say it gently, show it gently, and demonstrate it gently. At the same time, our activities should be integrated with home, so that they can feel the smile, kindness and care of the promoters, find interest and rest in the activities, find the feeling of "home" in the activities, and let them know, understand, generate interest, promote demand and even produce purchase behavior in the guidance and education of nature.
F. Activities:
The community promotion shortly after the opening of the counter, that is, the community activities during the project introduction period, is mainly to publicize the concept of consumption monitoring, let the target consumers know the functions and benefits of various products, let them know what they need, and let them feel effective, convenient and vivid. Let them see, hear and compensate, and let them feel and experience in all directions.
Activity content; Determine the propaganda points in the community; Determine the unified image of the propaganda point; Determine the propaganda content; Determine the way and level of publicity:
A) community propaganda points; Setting the main publicity area and the sub-publicity points depends on the size of the community. The main publicity area undertakes the main community activities and publicity functions. The sub-publicity area plays the role of publicity and prompt, showing professionalism and visualization. The main publicity area should be located at the intersection of roads in the community (convenient for people to gather), and the company's unified publicity tent (to be determined) should be used for publicity and dyeing; You can hang a big banner with the theme as the content; Set up 3-4 promotion platforms to display the company's consumption monitoring products, company information and activity materials; Showing the company's feature films; Conditional communities can hold prize-winning contests in the main publicity area (see activities in shopping malls), and the lottery can be held once every half hour and once every half hour; Ask two salesmen to introduce the company, the concept of consumption monitoring, product functions, points of interest, distribution materials and feature films, and inform the counter address. At the same time, we should know their economic income, family composition, hobbies, living habits, time arrangement, etc. At the same time, it is necessary to have good relations with the residential property management personnel and doormen and strengthen exchanges.
B) Generally, 1-3 points will be arranged in the secondary publicity area according to the community situation, and the dyeing will be publicized by publicity booths; Put a table, company information, indicate the direction of the main publicity area, with or without publicity staff as appropriate.
C) activity feedback;
Activity feedback refers to the feedback after actively participating in community activities, that is, evaluating the effect of activities and adjusting activities to achieve the purpose of community promotion.
D) Unified image of the propaganda point: the image colors of the propaganda tent, small tent and scene layout of the propaganda point are subject to the basic colors of the counter: sea blue and outdoor advertising yellow, and the design of large tents and small tents is smooth, atmospheric and fashionable. Unified image of sales promotion personnel.
E) Publicity content: exhibition activities, promotion activities, demonstration activities, lottery activities, trial activities, consumer survey activities, trial user forums, activity feedback, community order fairs, preparation of community care clubs, and property management support and cooperation.
F) Publicity methods: event publicity, relationship marketing, investigation, discussion, organization establishment, negotiation and ordering.
G) Publicity level: low level-activity promotion and relationship marketing.
High-level-investigating, discussing, establishing organizations and societies, negotiating and ordering.
2) Experience the demo activity:
The purpose of trial experience: During the introduction period of new products, consumers don't know the functions of the products, let alone what the products can bring to them. In order to make consumers better understand the consumption monitoring, prove the facts mentioned by the promoters, guide the concept of the target consumers, and make them form new consumption habits and new family behaviors. The trial scope of the target group; The trial target group can be determined in the lottery or other activities, or according to the conversation, but generally there should be 3-5 trial users in each building, and each unit has trial users (trial samples are different).
Trial sample range; Aiyingbao series, Laolaifu series, LCD series, each series 1-2 samples.
Trial time; After three to ten days, the promoter will hand over the acceptance to the trial user and pass it on to the next trial user.
Trial debugging; Promoters should first teach the trial users to use the products, and make a door-to-door demonstration to confirm that the trial users have basically understood the operation; Explain the content of product care
Trial user profile: basic information table of trial users; Trial user feedback form
3) Relationship marketing with community property and neighborhood committees
Use the doorman for information release: During the non-activity period, you can use the doorman for publicity. Communication can be based on the relationship between the doorman and the target customer group. To carry out effective promotion in the community, it is necessary to have good relations with community property and neighborhood committees and form a long-term and stable cooperative alliance.
Residential property: according to the local actual situation, contact property management personnel and doormen, and allow activities, publicity, experience trials, symposiums, community exhibitions and so on in the residential area. If necessary, you can contact the neighborhood Committee.
Marketing planning scheme of enterprise's new product promotion
4) Consumer survey:
Consumer survey refers to the survey activities carried out in the process of community activities, and the main body of the survey is the adults in the community. During the exhibition, I was told to fill in the form and answer questions, and then gave a small gift or had the opportunity to participate in the trial activities.
Confirm consumer questionnaire
After the questionnaire is collected, the agent or the headquarters will make data statistics and write an analysis report to provide a basis for adjusting strategy, tactics and tactics.
5) Trial User Forum (held at the initial stage of community promotion in each city)
Location: near the community, in the community, depending on the specific situation.
Time; After experiencing the trial, the community will generally be arranged for half a month.
Participants: The number of participants should be controlled below 20, and the representative and expressive testers should be selected. There should be age, economy, culture and society.
Contact person; Promotion manager, property manager, community doorman
Contents of the seminar:
Try to experience feelings; Views on products; Views on the company; Acceptance of products; The promotion manager explains the source of products and projects; Reflect family solutions; On-site encouragement and promotion; Order registration; Distribute gifts
Mode of talks; Interactive communication, explanation and pulling
6) Community ordering:
Under the influence of activities, promotions and trials, the target consumers in the community will feel that the products can bring him benefits and have the desire to buy. Community ordering can be ordered on the forum of trial users, or registered at the doorman's office and delivered to your door by a specific local middleman.
7) Establish a community care club.
Why build a community care club? Promoting activities in the community and trying out experience products will make some consumers buy them, but the concept of consumption monitoring is a new thing, and people still have a gradual process when accepting it. Therefore, in order to stimulate most of the needs of the community, it is obviously necessary to keep in touch and communicate with them. Moreover, all kinds of unexpected problems will appear in the use of new products. There are ways to keep in touch, so that consumers' complaints can be confided to us in time, which can not only avoid negative effects, but also form a good community reputation. On the other hand, launching the theme of caring for children, caring for the elderly and caring for families, and setting up community clubs are also invisibly promoting consumer monitoring products and stone brands. As long as we have the hearts of the target consumers, what are the obstacles to promotion?
Opportunity point; Many communities now have activity rooms for the elderly. On this basis, we expanded it into an activity room for children, young people and the elderly. Middlemen can publicize and display their products here for a long time by saving some activity tools, which should be said to be an affordable and effective way.
Mode of operation: discuss and form cooperation with residential property or neighborhood Committee. The general trend is to give commission to the property or neighborhood Committee according to the sales of the community club, and the gymnastics work is determined by the local middlemen according to the actual situation.
In the future development of enterprises, the understanding of the basic market will greatly affect the prospects of enterprise development. Doing a good job in marketing planning for enterprise development is of great benefit to enterprise development. The market is cruel. Only by constantly pioneering and innovating can the development of enterprises have a greater future. This is the most fundamental development, and such development can be successful!
Small shopping center planning scheme 3
I. Purpose of the event
1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students;
2. The "new semester" stimulates consumer groups, attracts target consumer groups and potential consumer groups, and restricts them.
Effectively expand sales and realize the growth of sales performance.
Second, the active object.
All college students and residents of the surrounding communities
Three. Time and place of activity
Time: 1 20 _ _
Location: in the campus supermarket
Fourth, the theme of the event
"Enjoy the ultra-low price and make great achievements in the new semester"
Verb (abbreviation of verb) activity mode
During the 1. activities, 100 customers who come to the supermarket every three days will get a bottle of Master Kong drink and a free hand cream when they spend the whole day in 58 yuan. 78 yuan can get a set of exquisite cups for free; Full 98 yuan can get an advanced mouse; Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1); First prize: supermarket 500 yuan shopping card (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize: a high-grade towel (20 people).
2. Price promotion. During the activity, all daily necessities will be 30% off and food will be 20% off.
3. Purchase: Brand cosmetics and pajamas will be sold as promotional goods on March 3rd and 4th.
4, limited purchase, the whole paper pump and bagged laundry detergent as limited purchase goods, because the price is cheap, so each person is limited to 2 pieces.
Sixth, the way of advertising cooperation
1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk;
2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories;
3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes;
4. Advertise in the campus periodicals or newspapers of the school.
Seven, preliminary preparation
Personnel arrangement: (1) Arrange a sufficient number of service personnel, wearing work cards or ribbons, so as to facilitate identification and service guidance;
(2) There should be a certain number of order maintenance personnel on site;
(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other;
(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).
Material arrangement: all products participating in the promotion activities will be ready before February 26th.
Personnel training: train on-site consultants and sales staff, and make every effort to build a team with combat effectiveness in all aspects.
Eight, medium-term operation
1, the staff arrived at the scene first, and took their positions;
2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects;
4, sales staff to prepare sales matters, introduce sales products;
At the appointed time, gifts should not be distributed too early or too late. When issuing, register personal information and sign it;
6. Finally, clean up the site and keep recyclable items for later use.
Nine. Late continuation
1, there will be a meeting after the activity, such as the sales volume of this activity, the implementation effect, the general situation of consumer evaluation and response, etc. ; Analyze the pros and cons, successes and lessons of activities, and only by constantly summarizing can we develop better;
2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing.
X. cost budget
1, banners, information desk, posters and on-site decorations at the event site, 1000 yuan;
2. Print the activity leaflet 1000 yuan;
3. Campus journals or newspapers advertise 500 yuan;
4. Staff who distribute leaflets will distribute them before the event, 300 yuan;
5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mouse, 3000 yuan;
(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan; 20 high-grade towels, 400 yuan;
6.300 bottles of Kangshifu drinks, 750 yuan.
Total cost: about 15450 yuan.
XI。 accident prevention
1, if the promotional goods are out of stock, replace them with other goods as soon as possible to avoid unnecessary confusion;
2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;
3. Prevent all kinds of accidents and maintain order at the scene;
4, arrange emergency personnel, if necessary, you can contact the public security and security, request their support.
Twelve. Effect evaluation
Taking the new semester as an opportunity, because college students have abundant funds at the beginning of the semester, they all need to buy some daily necessities to carry out this promotion, so a series of promotion measures have been adopted, which is expected to produce satisfactory results.
Small shopping center planning scheme 4
I. Activity background:
After the Spring Festival, May Day will be the second peak season for sales. This period coincides with the "May Day" holiday, and the passenger flow will increase and the demand will be strong. In order to better seize this opportunity, this special planning activity is specially launched. This kind of promotion will stimulate and stabilize customers all over the world through the promotion of some low-priced sensitive goods and seasonal goods, thus establishing a good image of the host.
Second, the theme of the event: the feeling of home, the fun of price.
Three. Activity time: April 28th to May 10.
Fourth, the purpose of the activity: let customers and friends spend a relaxed, leisure, entertainment and money-saving holiday and enjoy the happiness of family shopping, thus promoting holiday consumption and increasing store sales.
Verb (abbreviation for verb) Location: In-store promotion
Contact manufacturers of daily chemicals and dairy products outside the store for promotion in different places, and contact 1 company for large-scale promotion (performance) in different places.
6. Promotion forms: gift purchase, on-site tasting, lucky draw, etc.
Seven. Activities:
1. "May Day", I want a commodity concentration camp of five yuan and one yuan to form a commodity sales area (snacks, small department stores, daily chemicals, etc. ) is the cover.
2. Preferential purchase of commodities: customers who shop all over 38 yuan at one time can enjoy a discount of 5 1 fold/kloc-0 /500g/person for rice.
3. Customers and friends who buy 38 yuan at one time can take part in the lucky draw and 78 yuan twice with their computer receipts. The more opportunities they buy, the more chances they will win the prize, and so on. The receipt is not accumulated, and it shall not exceed 3 times at most (on-site counters and home appliances will not participate in this activity). You can be lucky enough to get the following generous prizes: (See Prize Settings:)
First prize: a gift worth 300 yuan (5 in total).
Second prize: a gift worth 30 yuan (5 copies).
Third prize: a gift worth 10 yuan (20 copies).
Fourth prize: a gift worth 3 yuan (100).
Fifth prize: 1 yuan (500 copies).
Note: 1. On-site lottery on the same day, shopping receipts are not accumulated (multiple purchases).
2. All employees of our store are not allowed to participate in this activity.
Eight, promotional items options (* * * 150 items)
Fresh food category: 25 promotional items (5 pieces are needed for shocking price)
Shocking vegetable prices 1 item per day.
Second, the theme of the event: May Day promotion
Activity content:
First, take a deep breath of the sea. From April 28th to May 3rd, customers who shop all over 300 yuan in a supermarket branch can draw a lucky four-day tour of Hainan by lottery on the spot to experience the "sea taste" of the ends of the earth in Hainan.
Two grand prizes (5 stores *** 10) and four-day tour places in Hainan 1 person.
3 first prizes (5 stores *** 15), each prize 1 vacuum cleaner.
Second prize 10 (5 stores * * *, 50), one Nippon rice cooker for each prize.
Encourage 100 people (500 in 5 stores * * *) to win a roll of Kodak film.
Second, it's your decision to discount clothes.
From April 27th to May 26th, customers bought men's wear, women's wear, pajamas, etc. in a supermarket, and they could enjoy multiple cash discounts by turning the wheel of fortune with computer receipts.
During the event, there will be fashion shows and clothing snap-ups. Clothing snap-up activities twice a day, with a minimum discount of 20%.
3. Mayday surprise trio
Ensemble: the lowest in the city (the prices of various commodities are the lowest in the city, extremely cheap)
Duet: 200,000 points card customers' "May Day" big feedback
During the period from April 28th to May 3rd, all customers with points cards can buy the specified goods at a special price in a supermarket.
Trio: Happy shopping. I'm lucky to have you.
May1-May 3, all customers who have shopped all over 30 yuan in a supermarket can participate in on-site activities, with rich prizes and never fail. The prizes are: exquisite carton paper, 1 kg rice and 500ml edible blending oil.
Four, the supermarket's "May Day" special goods: During the May Day period, a supermarket launched nearly a thousand kinds of special goods, including daily necessities, food, electrical appliances, clothing, fresh food and other goods.
Small shopping center planning scheme 5
activity theme
Jia Wei has many surprises on New Year's Day. Congratulations on the New Year's gift.
Surprise 1. Shopping at 1 1 is affordable and affordable.
During the activity, customers and their relatives and friends (at least two people and at most three people) can shop together on the same day during the activity, and they can enjoy group purchase discount with shopping receipts of more than two people. The preferential way is that everyone can enjoy the special discount of "full 1000 delivery 1000 cash" (the shopping receipts of two people can enjoy the group purchase treatment together). Customers can be encouraged to pull their relatives and friends to the shopping mall.
Surprise 2, 66 Dashun
During the activity, customers who shop all over 66 yuan can touch lucky number 2006, touch all customers in 2006 and reward cash 66 yuan. In 2006, customers with three numbers will be rewarded with cash 26 yuan, customers with two numbers will be rewarded with cash 12 yuan, and customers with one number will be rewarded with cash 6 yuan. Customers who participate in the event will receive a beautiful gift.
Surprise 3. Shopping is fun. Happy seven-day tour in Hong Kong.
During the 1. activity, customers who spend more than one time in 500 yuan can get free raffle tickets at the cashier's desk and participate in the lucky draw.
2. When receiving lottery tickets, each 500 yuan will receive one ticket, and the part exceeding 500 yuan will be calculated as the multiple of 500 yuan (the part with insufficient multiple will not be calculated, such as 1000 yuan-1499 yuan can receive two tickets), and so on, with a maximum of five tickets.
3. The lucky draw is an open one, and its prize is set as: a seven-day trip to Hong Kong (only the expenses normally charged by the travel company are borne, and other expenses are borne by itself).
4. This activity will be announced after the activity, and the travel time will be arranged separately.
5. Finally, three lucky customers were produced.
Consumers of the above three activities can participate at the same time.
Surprise four, good things, cheap, special price for you every day!
According to different people, different times and different characteristics, we will have special sales of goods, small and large. Students' clothes can be sold on Saturday and Sunday, and men's clothes, women's clothes, old-age clothes, underwear and baby clothes can be sold in turn from Monday to Friday.
You can't participate in one or three activities to participate in this activity.
On-site and off-site layout:
The inside and outside of the venue should be carefully arranged to create a festive, lively, traditional and folk holiday atmosphere, and fully highlight the strong holiday atmosphere of New Year's Day and Spring Festival.
There are classical gatehouses and red couplets outside the venue. On the front of the door, there will be a giant spray painting. In the middle, there is a yellow word "Happy New Year" with a red background. On the left and right, it should be a photo of the golden couple celebrating the New Year. In the center of the door, there will be a big word "Fu".
Two diamond-shaped boxes were made in the venue, with "Happy New Year" written in black on them and tassels below. Buy two big dogs and hang them on the stage on the second floor. In addition, flags should be printed, and the colors of the flags should be consistent with the inside and outside of the venue, so as to unify the images from top to bottom, inside and outside, and the whole shopping mall will form a peaceful and prosperous scene.