Soft Text Marketing —— How to write beautiful text in the circle of friends? It can be done in 3 steps! Today, what we are thinking about is from the perspective of how to publish a beauty copy in the WeChat circle of friends. I believe that friends who sell goods in a circle of friends have had such troubles. How to advertise beauty products without being rejected? In fact, as long as we recognize the essence of what we are doing, this trouble will be solved. But the key point is to realize what products you choose to make, whether the products are sent by yourself, what content is presented and how to send them. This is a core skill. I believe that everyone has experienced the release method of screen bombing friends circle. Although this widespread use had a certain effect in early years, it has gradually lost its function in recent years. In today's Internet, friends publish beauty advertisements to sell products. Although the product itself is important, the personal IP attribute of the product sold is more important. There are many kinds of products on the market now, and there will always be new products on the market, and there will always be product updates that are more suitable for other consumers. In today's society, price and quality issues have become less sensitive. Therefore, the operation mode of product thinking needs to be changed, which is also the main starting point for thinking about the beauty copy of friends circle today! So how to write a beautiful article in a circle of friends? Have the following suggestions! First, the creation of personal IP Why do some people sell many products by advertising in the circle of friends? The quality and low price of products may be one of the basic factors, but perhaps more importantly, because he is a veteran in the beauty industry, consumers can not only learn a lot of product information in the circle of friends, but also learn about the blind spots of relevant cognition through consultation or circle of friends analysis, thus generating trust and promoting trading behavior. Because I believe in individuals, I believe in the products I sell. This logic is basically consistent with the idea of building a personal IP. Only by making yourself familiar with this field can consumers believe in your experience and show your value. For example, how to clean the face, how to care for the eyes, and how to correctly grasp the order of skin care. While publishing product purchase information in the circle of friends, you can also share product usage methods, experiences and correct suggestions, and successfully build a personal IP. Professionalism is the most convincing. Second, the display of working status. A person with positive life, positive work and positive energy is the most appreciated. Most people are willing to approach them and learn from them. Therefore, posting a real work status in a circle of friends is to create a positive side, encourage yourself and attract others. When butterflies bloom, natural attraction is the long-term solution! For example, strict and orderly product selection, careful and responsible delivery, and careful and patient after-sales problems all reflect the care for customers. This will also be more recognized by consumers. Third, the circle of friends who really share real life is not a product copy every day, but also a living person and a living life. Occasionally publishing some daily chores is also a way to interact with consumers. Others choose to trust you, and they also communicate emotionally through the internet. The interaction at this moment will make people feel that everyone is warm, emotional and real!