With the help of mobile teaching, online education can solve the space problem and teacher coverage problem that traditional education can't overcome to a certain extent, which is highly respected by the government and society. In recent years, China's online education industry has developed rapidly, driven by favorable factors such as employment demand for further studies, technological innovation and policy norms.
From the perspective of user scale, the number of active users in the domestic education and learning APP industry is close to 500 million, but it is still developing at a high speed. Among them, the role of online education users is particularly significant every school season.
20 18-20 19 statistics and growth of active users in the education and learning APP industry in China.
Data source: compiled by Prospective Industry Research Institute.
(Remarks: 2065438+the growth rate of user scale in September 2008 was 44.5%;
20 1 June 91month, the growth rate of user scale is 48.3%)
From the perspective of industries, the users of K 12 education are the most active, and the number of active users reached 2190,000 in June of 20 19, which is mainly due to the strong demand of K 12 industry under the background of exam-oriented education in China. In many segments, the monthly users of educational tools grew the fastest, with an increase of 2.68 times from June 2065438 to June 2009.
Monthly active users statistics of online education in China from 2065438 to June 2009.
Data source: compiled by Prospective Industry Research Institute.
In addition, K 12 education also occupies a dominant position in terms of the use time of each sub-field, accounting for1/3 of the whole industry; However, the use of educational tools, dictionary translation and other sub-fields is also relatively long.
Statistics on the proportion of online education time in China from 2065438 to June 2009.
Data source: compiled by Prospective Industry Research Institute.
The proportion of users in low-tier cities has increased, and the market sinking trend has become prominent.
Judging from the inter-city distribution of users, online education users in China are mainly distributed in second-tier cities and fourth-tier cities and below, and the proportion of users in 20 18 years is as high as 3 1. 1% and 34.7% respectively. In addition, from the perspective of changes in the proportion of users, while the proportion of online education users in second-tier cities declined, the proportion of users in third-tier and below cities increased sharply, showing typical characteristics of user sinking.
Inter-city distribution of online education users in China from August 2065438 to August 2065438.
Data source: compiled by Prospective Industry Research Institute.
In addition, in the sinking market, online vocational education users have the longest use time, with an average daily use time of 108 minutes; The demand for online language education grew the fastest, with the average daily usage time increasing by 33.5% in August 20 19. In contrast, the demand for online K 12 education in low-tier cities is relatively small, mainly because K 12 education still focuses on offline school learning, thus shortening the online learning time. In addition, due to the short use time of online K 12 education users, it is expected that there will be more room for improvement in the future.
2065438+August 2009 Statistics and growth of average daily usage time of online education users in China sinking market.
Data source: compiled by Prospective Industry Research Institute.
Generally speaking, the future market sinking is one of the inevitable trends of online education development in China, but the sinking market has special requirements for online education products:
First, at the control level, online education products are required to be simple and novel enough, and users are more likely to accept the most direct content than beautiful and complicated page settings;
Second, on the content level, it is necessary to give a clear result prediction, such as getting points or acquiring a skill by participating in teaching and training;
Third, on the price level, low prices, subsidies, rewards, gifts and other ways will bring some excitement and excitement to consumers in small towns, which is also an important way to bring traffic;
Fourth, at the teacher level, teachers and teaching and research resources should be excellent, grounded, conform to local curriculum standards and adapt to the learning characteristics of local students, which is the key to the success of online education products in the sinking market.
—— For the above data sources and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Online Education Industry in China issued by Forward-looking Industry Research Institute, which also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion and other solutions.