Salon club, as a typical way to contact customers, is an activity that beauty salons often carry out. If you want to run a good family
A successful salon needs to follow the following steps:
First, make clear the purpose of the meeting.
Before starting the Sharon meeting, we must first make clear the purpose of the meeting. What results do you hope to achieve through this meeting?
Yao. Once the direction is established, the next activities will have a clear direction. Generally speaking, Salon Salon Club mainly includes
The following types:
1, the new store opens;
2. Develop new customers;
3. Promote new products and projects;
4. Cultivate the loyalty of old customers;
5. Tap the consumption potential of old customers;
6. Expand the popularity and influence of beauty salons;
7. Digest inventory;
Second, determine the theme of the activity.
The theme of the activity is determined by the beauty salon and the cooperative unit, and the promotion theme is mainly determined according to the purpose of the activity. theme
Clear and able to attract customers' attention.
Third, communicate with the lecturer.
After the purpose and theme of the activity are determined, the next step is to communicate with the lecturer of the meeting and determine the address and class of the meeting.
Project content and process, preferential scheme, projects and main products to be prepared in advance, etc. At this stage, communication with the lecturer is very important.
Timely, ask questions in time when problems are found.
Fourth, the design of preferential schemes.
Clarify the main purpose of the meeting, beauty salon projects, customers' spending power and habits, and inventory, and then.
It is to formulate a preferential scheme that is attractive enough to help on-site sales. The general principle is to promote the sales of beauty salon products.
Strengthen customers' impression of beauty salons.
The preferential scheme can be divided into three parts: cards, physical products and noodles. If the main purpose is to attract new customers
When meeting, you can take a preferential plan to buy products and send services; If it is to promote new projects, you can buy products as gifts or
The way to buy products and send them to the project (the products given are related to the purchased products and attractive). After the preferential scheme is determined, it is necessary to put the party
Print a copy of the case, make it popular and post it in a conspicuous place. In design, we should look at it from three aspects: vision, hearing and touch.
Hair can attract customers' attention.
Determination of meeting time of verb (verb abbreviation)
If the party starts at 18:00, and the consultation sales start at 19:00 and end at 22:30, customers can be reminded that they don't need to eat late.
When the meal comes again, there is food on the spot; For the afternoon meeting (Saturday and Sunday afternoons should be selected), it is recommended to enter the venue at 12:00 and start at 13:30.
The consultation sales start at 16:30 and end at 17:3. Remember to remind the beautician to inform the customer of the specific entry time.
Between.
Sixth, the choice of venue.
It is best that the conference room size of the local hotel is consistent with the number of customers, not too small, and choose the most reasonable one with stage and spotlights.
Yes In order to ensure the atmosphere of the scene, the sound effect must be good, there should be a wireless microphone and whiteboard, the curtains should be closed, and the indoor lighting should be checked.
Bright.
Seven, prepare related items for the construction site.
Include banners, preferential schemes, scissors, lottery boxes, receipts, bills, pens, demonstration products, display products, calculators,
Whiteboard pens, sign-in books, prizes, gifts, etc.
Eight, it is recommended that beauty salons formulate the remuneration of beauticians.
Beauty salons hold terminal meetings, and beauticians are the main executors of on-site consultation and sales activities, which requires beauticians themselves.
The ability of the terminal must reach a certain temperature, otherwise it is difficult for the terminal to succeed. A beautician not only needs to provide a good career for customers.
Service, itself should also have professional beauty knowledge, but also a close friend of customers. Technical and professional knowledge of beauticians
Equality, personal character and emotional ability to get along with customers will become the key to the salon's successful contact with customers. So, in the salon,
Before the meeting, beauty salons should formulate awards for beauticians to better motivate beauticians to create achievements for beauty salons. Encouragement and reward
The specific formulation of the plan can involve employees and solicit their opinions to the maximum extent.
Nine, inspection work, the implementation of the above work and existing problems.
Ten, beautician pre-meeting incentives and training, as well as division of labor for everyone.
Eleven, everyone's goal setting.