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When Ren's Autumn Wind Sent Cold Apricot Leaves and Yellow Leaves was still being screened, glory had already begun to fight! The second son quietly landed in Xi 'an.

Sky-Eye Survey shows that in June of 5438+2009, An Rongyao Terminal Co., Ltd. (hereinafter referred to as An Rongyao Company) was established with a registered capital of 30 million yuan. Yan Liwei, a legal person, is located in the High-tech Zone and is wholly owned by Shenzhen Zhixin New Information Technology Co., Ltd. (hereinafter referred to as Shenzhen Zhixin).

I believe that Sugar Bean is very clear about the background of the establishment of Xi 'an Glory Company. After being "split" from Huawei, it was finally taken over by Shenzhen Zhixin. The company is jointly established by Shenzhen State-owned Assets (Smart City Science and Technology Development Group) and more than 30 glory agents and distributors including Suning.cn and Yin Tian Communications.

At the same time, the legal person of Shenzhixin changed from Rao Xiangjun to Wanbiao, the former CEO of Huawei, and the registered capital increased from 6,543.8 billion to about 3,073 million.

Judging from the establishment time and registered capital of the two companies, Xi 'an will become the second "important town" in the country after the change of ownership, second only to the capital Beijing, and the weight is needless to say.

However, after comparing financial lollipops, it is found that although the two companies have the same registered capital and the same establishment time, their business scope is different. Xi 'an has more companies than Beijing, especially in the manufacturing of mobile terminal equipment, computer software and hardware and peripheral equipment, which means that Xi 'an will be more inclined to produce mobile phones and other products in the future.

So is this layout aimed at Xi 'an market? In the view of financial lollipops, it seems that there are such considerations in it.

Let's go back to 20 13 and 12. The glory brand that was still in the "Huawei era" was formally established. As an Internet brand, it has been shouldering the mission of fighting against Xiaomi since its birth, taking a practical cost-effective route and owning a series of products such as V, Digital +S, X and play.

Then keep watching.

1: User groups: According to the user portraits released by Aurora data, users of Glory series are mainly concentrated in new first-line (20.6%), second-line (18. 1%) and third-tier cities (21.4%); The fun series is mainly concentrated in third-and fourth-tier cities. Whether Xi 'an is a new first-tier or second-tier city is controversial, but it is undeniable that it has always been in the "radiation circle" of the glory series.

2. User's salary: According to "20 19 China Netizen Smartphone &; According to the report on purchasing power of intelligent hardware, the monthly income of users who buy glory series mobile phones is concentrated in the range of 3001-8,000 yuan, accounting for 37.7%, and 8.2% is above 8,000 yuan. Comparing the average salary of the three cities where Glory Company is located, in 2065, Shenzhen 438+00965, Beijing 438+ and Xi 'an were respectively.

3. Market space: This is the market structure analysis of the regional distribution of HONOR industry in 2020. It can be seen that the northwest has just exceeded 10%, but it is less than 15%. Located in the four major regions of East China, North China, South China and Central China, there is still great potential space. The establishment of the company in Xi 'an this time is a good layout for Xi 'an and even for opening up the northwest market.

Glory chose Xi 'an layout this time, and it is inseparable from the existence of Huawei Western Research Institute.

Regarding Huawei Western Research Institute, Financial Lollipop once published the article "Financial Woman 2: My husband is in Huawei Western Research Institute". From the humanistic and microscopic point of view, it is mentioned that "Huawei people" and more than 10 thousand of his comrades work here at sunrise and sunset. In my opinion, this is a low-key luxury. His laboratory 20 12 is a pre-research institution with a large sum of money, which is due to the fact that He and his comrades-in-arms are still clear-headed, clear-cut, well-planned and resolute in their actions under the circumstance of continuous gunfire outside.

Founded in 2000, Huawei Western Research Institute has gone through 20 years, and its business covers mobile phone watch bracelets, cloud computing, big data and other fields. In 20 12, the products developed by xiyan institute accounted for 30% of Huawei's total sales revenue. In 20 18, the western research institute paid more than 65,438 billion yuan in taxes, making it the second largest taxpayer in Xi' an.

In fact, glory has a deep and close relationship with western research institutes, and it can be said that it has always been its backing.

As early as 2008, Huawei's terminal R&D team landed in Xi 'an. At first, we began to develop traditional function phones, and later achieved breakthroughs and transformations in a series of products such as smart phones, smart wearable devices and mobile data terminals. Among them, 20 14 best-selling products such as Glory 3C and Glory 3X were born, as well as the first batch of explosions such as "Glory Play 4C" with a total reservation of more than 7.6 million.

Just in May of this year, the 5G laboratory of Glory Rui Technology of Huawei Western Research Institute was unveiled. The laboratory participated in the planning, design, testing and production of Glory X 10, the first 5G model of Glory X series. You know, glory X series products are the most important mobile phone products developed by Huawei Western Research Institute.

Nowadays, a sales announcement and a speech email can be regarded as "cutting off" the relationship between Glory and Huawei, including Huawei Western Research Institute. Although there is disappointment and helplessness, it is a fact that the former companion is about to become a competitor.

With the establishment of Glory Xi 'an Company this time, the financial lollipop is expected as follows:

65438+ Therefore, Glory has set up terminal companies in Beijing and Xi 'an as soon as possible, or will continue to undertake some terminal manufacturing businesses of Beiyan and Xiyan.

2. Form an equal contractual relationship with the Western Research Institute: As can be seen from the sales announcement and the email speech of the general manager, glory and Huawei are separated and can no longer shelter from the wind and rain. However, this does not mean that the two parties are completely "separated" or "old and dead", which is unrealistic. It just changes from "internal superior and subordinate" to "external equivalence" in the future, such as equal cooperation in business.

The same is true of "buying and selling"

Glory chose the new terminal company address in the high-tech zone this time, which is related to Huawei Western Research Institute at the company level and the advantages of Xi 'an High-tech Zone at the industrial level.

Why do you say that? Taking the industrial chain of mobile intelligent terminals provided by a domestic brokerage as an example, we can see that every stage of the whole industrial chain is subdivided into many links, involving many electronic information enterprises and products, from mobile OS and chip manufacturers, terminal solutions/manufacturers to mobile intelligent terminal products.

Under this premise, glory, as a terminal company, must not "fight alone", and the industrial advantages of high-tech zones are obviously there.

1: Good development foundation: As early as February 20 15, ZTE officially put into production in Xi 'an base, the largest intelligent terminal production base in the west, which means that the high-tech zone already has a complete smart phone industry chain.

2. Strong polymerization effect: Last June 165438+ 10, we published "ZTE's 39 million LP, invested 10 billion" Xi 'an's most important asset "? The advantages of Xi 'an High-tech Zone in ICT industry are recorded, and the deep layout of four smart terminals, Samsung, Huawei, ZTE and Yulong Coolpad, is mentioned. For example, the high-end memory chip projects of Samsung Electronics Phase I and Phase II, as well as leading enterprises such as Yulong Coolpad, TCL and Mobile ODM have all set up R&D centers in Hi-tech, and the corresponding mobile phone shipments have exceeded 1 100 million units. At present, the high-tech zone has formed an electronic information industry cluster with Samsung, Micron, Huawei, ZTE and ChinaSoft International as its core.

3. There are many policy dividends: Xi 'an High-tech Zone has regarded the electronic information industry, which is mainly composed of semiconductors and software information, as one of the three major industries. The latest policy also includes setting up an electronic information industry development fund, investing in an inclusive policy fund, and giving priority to the electronic information industry in terms of new land use indicators.

4. Clear target positioning: The electronic information industry in High-tech Zone will achieve an output value of 63 billion yuan this year1-April, and it is expected to achieve an output value of 230 billion yuan by the end of 2020, and strive to break through 450 billion yuan by 2025, so as to build a world-renowned electronic information industry innovation highland in an all-round way.

Frankly speaking, Xi 'an High-tech Zone not only attracts the familiar mobile phone brands or software manufacturers by virtue of its own advantages, in fact, even car companies like BYD have chosen Xi 'an High-tech Zone to "make mobile phones". (2065438+2009 65438+ 10, BYD's high-end intelligent terminal industrial park project plans to invest a total of 5 billion yuan to build a high-end intelligent manufacturing production base integrating R&D, design, precision parts production and lean manufacturing, with an annual production capacity of 1 100 million intelligent terminal products. )

Financial lollipop thinks that under the background of Huawei's high-profile event of "stripping off" glory, glory quickly chose Xi High-tech Zone based on the company's own situation and the industrial advantages of the park, but then again, at this critical moment, the high-tech zone also needs a company like Glory, and the two complement each other. With more and more electronic information enterprises coming to settle in high-tech zones, the supporting facilities of industrial chain are becoming more and more mature and perfect, and the agglomeration effect continues to improve. By then, the world-famous innovation highland of electronic information industry may become a reality earlier.

After all, this is a good start.