I believe everyone knows that making a self-media account can make money, but how to do it and on which platform? Many people often choose the wrong direction and trajectory in the first step, leading to blind numbering in the end. After operating for a period of time, I found that there was no improvement and was hit. Since then, they have lost the desire to continue to operate the media number. More tenacious, I will find a lot of paid courses online, and then follow the tutorial. Maybe at the beginning, the traffic of the account increased a lot, but gradually in the later period, I will find that the income and data are decreasing. Why is this happening? Today this article tells you. Today, take Xiaohongshu's account as an example to help everyone avoid the pit. To judge yourself, we must first repeat our own advantages and disadvantages and analyze our suitable direction and trajectory. These are all questions that must be considered before starting to do the little red book account. (Simple and rude examples, such as: good-looking, like dressing up, suitable for taking beauty photos and wearing bloggers; Outgoing and sociable, suitable for life bloggers and paragraph bloggers. ) I have roughly sorted out the hot fields in the little red book, and you can choose the fields that suit you according to your own interests and advantages. Be careful not to send the little red book to a circle of friends, because no one will want to pay attention to a messy account. Gourmet: food recommendation, shop exploration, cooking, beauty cosmetics: beauty cosmetics, skin care fashion: wearing, fashion and lovely pets: funny pets, daily life of pets: sharing good things, VLOG, mother and baby, hobbies, pinching dolls photography: photography, photography editing knowledge: workplace education, knowledge sharing, popular science, culture and art emotion: mother-in-law and daughter-in-law emotion, couple emotion. Music, movies, games, variety shows, digital categories: digital products, technology, digital attention, find their own positioning and the right track. This is only the first step to become a blogger, but it is also a crucial step. Only when the cornerstone is firmly laid can the content behind it not fly. If you want to be a blogger on Little Red Book, you need to register a Little Red Book account first. You need to provide a valid mobile phone number when registering, and you will be asked to fill in some basic information, such as nickname, avatar and so on. Next, you need to improve your personal information, such as gender, birthday and occupation, which can help you better understand your audience and provide them with better content. Then, you can start publishing content. Before publishing the content, you need to know the rules and procedures of Little Red Book. When publishing content, you need to choose an appropriate category, such as beauty, clothes, travel, etc. , and add tags and topics to make it easier for users to find your content. After publishing content, you need to actively interact with users, such as replying to comments and paying attention to other users, which can increase your exposure and influence. Finally, you need to constantly improve and upgrade your content quality and adapt to the algorithm changes of Little Red Book, which can help you attract fans better and increase your influence and income. The application for professional number Xiaohongshu professional number refers to the account identity with commercial authority and more functions on Xiaohongshu platform. Compared with ordinary accounts, professional numbers can open their own shops on the platform, participate in brand cooperation, publish advertisements and other commercial activities, and gain higher exposure and income. At the same time, upgrading to a professional number can also get the label of "XX blogger", showing its professional identity and strength, and it is easier to win the recognition of fans and brands. Everything in front of the content is done, and your account will have a prototype. How to enrich your account content next? This comes to the most important content, and the content of the account determines whether this is a good success. So how do you publish the account content? Many novices just post what they want to post when they come up, or just want to do something different from others, but the fact is very bleak. For a novice like Xiao Bai, the first thing you need to do is not to innovate, but to imitate. In the process of imitation, we should develop the feeling of being self-media and improve our basic ability. When your traffic is stable, you will be familiar with the content, and then do innovation and differentiation. How to imitate in the early stage? You should analyze at least 20 benchmark accounts, which can be very mature large accounts or accounts made recently. Analyze what? Analyze their personal characteristics, take notes on topics, copy the structure, cover the title, disassemble it carefully, and deeply understand what the other party's content is like. Note: benchmarking and imitation are not for plagiarism! Copying data is a very important part for small red book bloggers, which can help bloggers better understand the performance of their accounts and users' preferences, so as to optimize their content strategies. Data recovery mainly includes the following aspects: traffic source analysis: analyze the traffic source of the account, understand which platforms or channels bring traffic, and optimize the traffic source. User portrait analysis: analyze the user portrait of the account, including age, gender, region, interest and other aspects, understand the user's preferences and needs, and optimize the content strategy. Content effect analysis: analyze the performance of various contents of the account, including forwarding, likes, comments, collections and other indicators, to understand which contents are loved by users and which contents need to be optimized. Analysis of competing products: analyze the performance of competing products, understand their advantages and disadvantages, learn from excellent practices and avoid their own weaknesses. Through data re-recording, Xiaohongshu bloggers can have a deeper understanding of the performance of their accounts and the needs of users, thus constantly optimizing their content strategies and improving the influence and popularity of their accounts. If you want to catch hot spots, you need to always pay attention to the hot topics and lists in Little Red Book and understand the hot topics and fashion trends of current users. In addition, we can also learn about the current hot topics and trends through social media, news websites, fashion magazines and other channels. You should pay attention to the following points when chasing hot spots: Avoid following the trend: Although chasing hot spots can help bloggers get more traffic, you should also avoid blindly following the trend and combine your own style and positioning to create content, which can be more convincing. Flexible response: Hot topics and fashion trends are changing rapidly, so bloggers need to be flexible and follow up in time. If a topic has been discussed by too many bloggers, you can consider digging deeper content from another angle. Innovative ideas: chasing hot spots not only needs to keep up with the trend, but also needs innovative thinking and unique ideas. Bloggers can create a unique perspective and style through their own experience, professional knowledge and cultural accomplishment. In short, chasing hot spots requires bloggers to have a keen sense of smell and innovative thinking, and at the same time, they need to keep learning and exploring in order to make more in-depth and influential content. We should pay attention to the following points when operating Little Red Book: Provide high-quality content: Little Red Book users have high requirements for content quality, so Bo mainly ensures that his content is original, valuable and interesting, and can attract users' attention and interaction. Stay active: It's very important for bloggers to stay active in Little Red Books. They should publish content regularly, interact with fans and participate in activities. Maintain a good fan relationship: fans are the core users of bloggers, so we should establish a good fan relationship, maintain interaction with fans, and reply to their messages and comments. Familiar with the platform algorithm: the algorithm of the little red book platform is constantly changing. Bloggers need to pay close attention to the changes of the platform, understand the new functions and new ways of playing, and make targeted adjustments. Participate in platform activities: Xiaohong Shu Jing often holds various activities. Participating in these activities can increase the exposure of bloggers and increase fans and traffic. Cooperative realization: Xiaohongshu provides a variety of ways to realize. Bloggers can cooperate with brands, participate in Xiaohongshu Mall, open live broadcast rooms, and realize realization. To sum up, only by providing high-quality content, maintaining activity, maintaining fan relationship, being familiar with platform algorithms, participating in platform activities and realizing cooperation, can a blog successfully operate on Little Red Book. There are many ways to realize the account of Xiaohongshu. The following are some commonly used methods: opening a small shop: Xiaohongshu has launched a small shop function, where bloggers can open a small shop in their own accounts, sell the products they recommend and earn commission income. Brand cooperation: Little Red Book has many brands, which need to be promoted and marketed. Bloggers can cooperate with these brands, endorse or recommend brand products, and get cooperation fees. Private work: Some enterprises or individuals need bloggers to write articles, shoot videos and design pictures. And bloggers can accept these private jobs and get paid accordingly. Rewards, membership, paid reading, etc. Bloggers can open rewards, membership, paid reading and other functions on their accounts, and fans can pay bloggers to get their exclusive content or services and earn income from them. It should be noted that, in order to get more cash opportunities, bloggers need to establish their own brand image and fan base, have enough traffic and fan base, and maintain a good reputation. In addition, bloggers also need to abide by the rules and regulations of Xiaohongshu, and can't violate the relevant rules of the platform, otherwise they will be punished or even titled. As a rapidly developing social platform, Little Red Book is full of opportunities and challenges for the author's future. On the one hand, Little Red Book has become one of the important marketing channels for many brands. As a content creator on the platform, the author can gain income and exposure through brand cooperation. In addition, with the strengthening of e-commerce and live broadcast business by Xiaohongshu, the author can also achieve it through opening stores and live broadcast sales. On the other hand, with the increasingly fierce competition of platforms, authors need to constantly improve their creative level and operational ability in order to stand out among many creators. In addition, the platform is constantly upgrading algorithms and auditing standards, which requires the author to constantly adjust the strategy and content to adapt to the changes of the platform. So the author's future depends on his own efforts and adaptability. He needs to constantly improve his creativity and operational ability, and accumulate fans and brand resources in order to gain more opportunities and benefits on the platform. I hope this project analysis can help you to be confused. Today's sharing is over! Want to get more industry knowledge, welcome everyone to pay attention to my public _ _' Bigao' acquisition. See you next time!