Summary is a written material to review and analyze the performance of study, work and life in a certain period. Through it, you can fully and systematically understand your previous study and work. It's time to write a summary. How to write a summary without becoming a mere formality? The following is a five-point summary of my personal work in the marketing department for your reference only. Welcome to reading.

Personal Work Summary of Marketing Department 5 1 In a blink of an eye, the new year has arrived again. In this year's work, I humbly ask my colleagues, starting from being familiar with people, merchants and business knowledge, and starting from bit by bit, so that I can be quickly accepted and recognized by employees and merchants, let me quickly enter the role, shoulder my own responsibilities and cooperate with the manager of the operation department to do a good job in management. Now I will summarize my work in the past year as follows:

I. Operational aspects

Less than a year after its opening, the work of the management department has been on the right track, but how to revitalize the market and boost popularity is the most important thing. The XX market I am in charge of opened late and is far from the station. Many people don't know the XX market, so fewer people come to shop. As the head of the marketing department, the first thing I have to do is to let consumers know and understand our XX market.

Second, management work

First of all, we have established and improved various rules and regulations to restrain behavior with the system; Secondly, personnel management has been strengthened to give full play to the subjective initiative of employees. I think the key to enterprise success lies in people, and human factors determine other aspects. Everyone has his own advantages and disadvantages. Knowing people and making good use of them, fostering strengths and avoiding weaknesses can give full play to their talents. At the same time, it is necessary to create a relaxed working environment and atmosphere for employees, minimize external objective factors that affect work efficiency, and let employees feel that they can play their talents in the market.

Three. Future work plan

1. management: the fish market will hold a large-scale fish exhibition next year to attract consumers to visit; The pet market will hold all kinds of animal fighting competitions, not just the dog fighting competitions now. Competition should be expanded and diversified, so as to attract popularity and expand the popularity of the pet market.

2. Management: In the future, we will constantly improve various rules and regulations, strengthen personnel management, and train employees in professional knowledge through training courses, so that they can become experts and provide better and better services to customers and businesses. At the same time, the regular meeting system of merchants is implemented to keep abreast of the ideological trends and market operation of merchants, find problems in time, prescribe the right medicine and solve problems.

In the new year, I will definitely lead our marketing staff to a higher level!

Summary of Personal Work in Marketing Department for 20xx years, the marketing department of our company fully tapped the potential, decomposed tasks layer by layer, strengthened business management, put people first, paid attention to personnel training and strengthened performance appraisal according to the arrangement of the head office and on the basis of the designated indicators issued by provincial companies. By July, the city's business income was XX million yuan, ranking XX in the whole province, with XX broadband services and XX ordinary telephones, and achieved good results.

I. Measures of the Marketing Department

Promote new business and new products to county companies. In XX years, meetings were held instead of training, and marketing and business backbones of counties and districts were convened to conduct training and discussion on product tariffs, sum up the existing problems, and find out the tariff packages suitable for local areas. In XX, according to the market competition, I applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. Organize county managers, supervisors and maintenance personnel to participate in the training of provincial companies in XX years, and learn business theory and marketing planning, which has a good guiding significance for business promotion.

Second, the basic management

Since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily quantity of warehousing subsidiary ledger is compared with that of the security center, which makes the material management form a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits from users of newly installed broadband, telephone poles and manned public telephones. Encourage county companies to guide users to use recycling terminals when developing new users. Replace the recycling terminal for users with terminal failure during the warranty period, and strictly put an end to trade-in for new ones. Through the implementation of these measures, waste has been effectively controlled.

Third, performance appraisal.

Improve the calculation method of performance appraisal, promote storage and surge in many ways, and increase business income.

Since the draft performance appraisal method of provincial companies was issued in XX, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate. After many unsuccessful discussions, the marketing department formulated a series of assessment methods according to the requirements of the company leaders and the actual situation of the company, and assessed the users such as disassembly, double stop, single stop and zero-cost user renewal. Guide county companies to attach great importance to the above users, and basically plug the loopholes of customer loss through daily on-site inspection, which also plays a good role in the activation of long-term zero-cost users. It not only saves resources, but also increases income, on the other hand, it also saves business development expenses.

Four. Existing problems and difficulties

1. Due to concentrating on rationalizing basic data management, it is weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for business development of county companies.

2. As the provincial company system is ready to upgrade, many report requirements of our company cannot be met, and calculating performance appraisal indicators and analyzing business data bring a lot of workload to municipal companies and county branches.

Five, next year, the marketing department will improve and improve from the following aspects.

1. Strengthen market research: go to the county seat for on-site work regularly and have a discussion with marketing, business, maintenance and management personnel. Go deep into the market to understand the usage and needs of users. Summarize the successful marketing cases of developed counties and districts for promotion; Help underdeveloped counties find shortcomings and solve difficulties.

2. Strengthen marketing planning and business promotion: through the understanding of market competition, formulate flexible and effective marketing measures, formulate feasible publicity and marketing steps for key development businesses at each stage, timely feedback and analyze marketing results, timely adjust marketing ideas, and change the current inefficient state of business development.

3. Strengthen personnel training: regularly train marketing, business, maintenance and management personnel, instill marketing concepts, management methods and business information directly into front-line employees, improve the mentoring role of key employees, and effectively improve their quality and work efficiency.

4. Continue to strengthen basic management: continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the person in charge of the marketing department to visit the county company regularly, communicate with the person in charge, find out the shortcomings and make continuous improvement.

Summary of Personal Work in Marketing Department 5 3 In the past year, we have redefined and repositioned the brands we sell and established the corresponding customer market. Intensify the development of blank market and develop more than 20 new customers. Under this year's system operation, it is expected that the market will improve greatly next year. At the peak of delivery, actively contact the vehicle and deliver the goods, so as to ensure the customer's demand as much as possible, so as not to cause the market to be out of stock. Do a good job in agrochemical service, do a good job in experimental field and follow up in time to lay a good foundation for the sales of the company's products in Shandong market.

I have no glorious past. I want to grasp the present and the future. Based on the following considerations, I participated in the competition for the position of department director today:

Deeply understand the truth that "the edge of the sword comes from sharpening, and the fragrance of plum blossoms comes from bitter cold", and constantly cultivate the hard-working and obscure professionalism. In the activities organized by the company to learn from Tan and strive to be an excellent employee of Tan style, I studied hard and realized the essence of Tan spirit. On October 8th, 65438/KLOC-0, I participated in fst spiritual innovation training, which further deepened my dedication and initiative, and developed good qualities of hard work, unity and dedication. Down-to-earth, conscientious, meticulous, and strive to do a good job.

Have an open mind, curiosity, pioneering and innovative consciousness. Love is a teacher. I love my business work, and I usually read books on marketing and browse some books on politics and economy. After working in Jin Dadi, I systematically studied the relevant business knowledge and various company spirits, and obtained the necessary business knowledge for a business person. At work, I am strict with myself, brave in practice and actively explore the business market. I also learned the knowledge of management, and I can carry out daily management and make various data reports.

If the competition is successful, in XX years, I will, as always, respect the leaders, unite with comrades, work hard, forge ahead and do the following work well:

1, continue to increase market development. Further explore the market and refine the market. Eliminate the blank market and build a three-dimensional market sales network. Do a good job in key customers, channel construction, establish customer files and follow up at any time.

2. Strengthen the construction of learning organization and put forward the idea of team organization. Combine with practical work experience, constantly learn and improve, enrich and improve themselves, and promote the improvement of the quality of all business personnel. Together with you, we will build the Division into a united, cooperative, intimate and invincible team.

3. Make a detailed work plan. In daily work, we should make good work arrangements and make detailed work plans when we leave. Break down the task into quarters, months and days, make a table, and constantly motivate yourself to move forward.

4. Do a good job in agrochemical services and strengthen service awareness. Go deep into the front line to serve customers well, eat and live with customers, open up markets for customers and help customers deliver goods. Strengthen the publicity of enterprises, improve the visibility and reputation, publicize the product image, and play the role of terminal pulling. Do a good job in agrochemical services and seize the real consumers-farmers.

5. Strengthen customer relationship and improve customer files. For XX years, I will spend most of my time with my customers, helping them publicize and distribute goods. Go deep into every township and natural village, understand and grasp the market, and do a good job in agrochemical services. We should also strengthen the management of customer files. Classify and treat customers differently, and keep good contact with customers.

6. Work hard and forge ahead. Carry forward the spirit of "hard-working and hard-working", as well as the good style and tradition in the past, work hard and get along with customers. Pay attention to groping for experience and exploring ways in practice.

I believe I will live up to everyone's hopes. I will work hard, be conscientious, share weal and woe with my company and colleagues, and create a brilliant tomorrow for Jin Zhengda.

The above is my vision for the next step, which needs the test of practice and the care, help and support of leaders and comrades. If I don't succeed in the competition, I will, as always, work hard to find and overcome my own shortcomings and strive for greater progress.

Summary of Personal Work in Marketing Department 5 4 Time flies, time flies, and it's the end of the year in a blink of an eye. In 2008, we experienced too much bitterness and gained endless achievements and joy. Under the correct leadership and strong support of the Head Office, under the scientific guidance of the branches, and with the full efforts of the branches, we strictly implemented the spirit of the annual work conference of the Head Office, determined the objectives, tasks and work priorities, recognized the situation clearly, strengthened our confidence, forged ahead, paid close attention to implementation, made steady progress in all work, developed major businesses healthily, and achieved the goals set at the beginning of the year.

I. Main work carried out

(1) Strengthen the analysis of valuable customers and formulate marketing strategies.

Through careful combing, we rank our valuable big customers according to the contribution, regularly understand the personal hobbies of customers at all levels, and adopt "locking high-end customers and providing VIP services; Provide special services for mid-range customers; Provide popular convenience services for low-end customers.

(2) Strengthen loan marketing, expand loan scale and continuously optimize credit structure.

In order to enhance the long-term development potential, since the beginning of the year, the Bank has attached great importance to speeding up the loan marketing, actively trying to expand the loan scale and promote the company's deposit business and settlement business. First, loan marketing for outstanding customers, focusing on key enterprises, increasing credit lines and actively marketing loans. The second is to increase the marketing of project loans, and the third is to increase the investment in low-risk loans such as mortgage loans and personal consumption loans. By expanding the increment, more loans will be invested in double-friend customers, thus optimizing the stock and realizing the effective adjustment of the loan structure. In the basic work of loan management, sub-branches strictly implement the early warning and forecasting system as the core, and comprehensively improve the management level of credit assets. First of all, strictly control the access of loans, adhere to the double-excellent strategy in loan issuance, and resolutely refuse loans regardless of whether they are loanable or not; Secondly, adhere to the classified management of loan customers, take the initiative to quit, gradually compress ordinary customers and take the initiative to eliminate inferior customers. Third, strictly implement the early warning and forecasting system of credit management, regard this work as the most powerful tool of credit management and the daily work of every account manager, and increase the assessment and reward and punishment of this work.

(C) diversification of customer maintenance activities

For the purpose of thanking customers, different maintenance methods are adopted according to the characteristics of different customers. For example, in terms of salary payment, we can know the actual needs of customers by holding social gatherings, symposiums and return visits with key payees. On the one hand, we will introduce our service channels and wealth management products to customers, and visit key payees at least once a month to find out whether they are satisfied with our services and whether they have new suggestions for our financial products or services.

Strengthen communication and exchange with customers, actively and skillfully provide customers with all kinds of favorable information, including the latest industry information and government information, and enhance customers' understanding of banks. Invite customers to participate in various meaningful activities and grasp marketing opportunities.

(4) Be good at reflection and summary and accumulate experience.

To some extent, summary is a booster for work progress. It is necessary to sum up the progress and completion of all work, accumulate experience, lay a good foundation for future work, and facilitate the timely discovery of problems and make up for deficiencies. Only by constantly summing up can we accumulate useful things and integrate them to form a powerful working method and marketing system.

This year, our marketing department has made some achievements, but in the face of complex and changeable macroeconomic situation and fierce financial competition, we still have many shortcomings. First, the deposit structure is unreasonable, some deposits are too concentrated in large households, prone to ups and downs, and the resources of pure debt customers are relatively scarce. Second, slow credit supply and complicated procedures restrict the further expansion of credit scale and beneficial improvement of benefits. These are all things that we have to overcome and solve in the future.

Second, the work objectives and measures

In the coming year, we will continue to conscientiously implement the annual spirit of the Head Office, adhere to the top priority of development, strengthen risk management and control, constantly improve our own level, strive to increase market share, and ensure the completion of various business development goals.

Personal work summary of marketing department. Looking back on the past year, I have matured a lot, felt deeply and gained a lot. "Busy and rewarding, tired but happy. For me, this is an unforgettable and deeply branded year. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will summarize my performance, thoughts and actions in the past year as follows:

I. Work performance

Go out to see customers every day, strengthen your image, improve your quality and be strict with yourself. Don't be lazy, forget your job, forget your job responsibilities and tasks just because you are alone. We should be aware of our work and responsibilities. Be sure to treat customers sincerely. The law of office work is "irregular".

Therefore, I should correctly understand my work and value, correctly handle the pains and joys, gains and losses in my work, persist in dedication, be honest and dedicated, and have a summary and reflection on my personality in the process of business tempering. My business is efficient when I finish my work on the same day. The company may keep idle people, but I don't expect them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made necessary progress in my work.

Second, the work attitude

Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe.

At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen self-professional knowledge and do a good job in customer service; Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level.

In this year, although I encountered many difficulties, I can still learn a lot as long as I try my best to solve them and have an optimistic attitude.

Iii. Organization of work

I have done a lot of work in the past year. Although I haven't achieved anything yet, I will keep working hard and believe that my grades will get better. Because the company attaches great importance to us, it also specially sends the work of the automobile cooperation office, which makes us more confident in our work and business. So far, the car has been with me for four days, and the route is from XX to XX and then to XX. I also planned the route all the way, basically not detouring. I have been to about 19 companies, and the route address may be unfamiliar.

So some customers didn't visit in the plan, but the effect was very good and achieved the expected effect. Because three companies have collided with Zhang Jing's haircut, seven of them are my intended customers at present. I will continue to work hard to track and communicate, and strive to make achievements next month, which is also a subtle reward for myself and the company. At present, two companies have basically verbally promised to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.

Four. Next Work Plan and Prospect

In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when I can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.

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