1. Why can't Taobao education and training categories be released?
Taobao platform has strict control over education and training categories, and it is not allowed to open a store to release products if it does not meet the requirements.
According to Taobao rules, some sub-categories under the category of education and training belong to special business qualifications, and they must have business licenses or licenses of private non-enterprise units.
The legal person certificate of public institution and the license for running a private school, the type and content of running a school meet the corresponding scope, and can be delivered after being audited and filed by Taobao.
The specific categories are as follows:
1, Education and Training-Education/Vocational Qualification Examination-Distance Network Education and Training.
2, education and training-academic qualifications/vocational qualification examination-self-examination training.
3. Education and training-three categories under primary and secondary school training: primary school, junior high school, high school counseling, preschool education, sellers who release goods and provide offline learning.
Second, introduce educational video release requirements.
1, the definition of video is suggested to be 720p, and the resolution is 1280*720px. Try to use the picture ratio of 16: 9.
2. The content of the video is clear and bright. Try to use a solid color as the background or a logo background consistent with the store name/Want Want name. Video without jitter, resolutely put an end to live video transcription on other platforms.
3. External links such as QR codes, logo of other platforms, watermarks and QQ numbers are not allowed in the video.
4. If there are text information such as subtitles in the video, the font size should be clear enough.
5. It is forbidden to play advertising videos and videos with strong advertising tendency, videos with a video duration of less than 2 minutes, and content that is not allowed by law.
Taobao education is controlled by the state, so don't try it without corresponding qualifications, otherwise it will waste time and energy.