According to statistics, Jiangsu has a population of 87 million, and the elderly account for one tenth of the total population, that is, 8.7 million elderly people. Do you dare to say that this industry has no customers? No market? Actually, it's not. In fact, the operation and management of your nursing institution is not in place. In the century-old pension curriculum stack, Mr. Ji Min thinks that there are several problems in the operation of general pension institutions:
1, do not force marketing.
During the centennial pension class, Mr. Ji Min visited many pension institutions and nursing institutions. Most of them are too impatient to do marketing, thinking that a marketing activity can bring many customers to the organization. If this marketing fails, they will feel that this marketing plan is useless, and then stop the marketing plan and change to another marketing plan. If it fails, it will be a waste of manpower and material resources. You can't fish for three days and dry the net for two days, so the best time for an organization to do marketing is to persist for three months to six months to judge whether this marketing plan is feasible.
2. There is no unified reception process.
This is the most important point. I hope you read it carefully.
Many old-age care institutions do not attach importance to the work of the "export" department. Here, it's as if the organization is a manufacturer, the organization is a product, marketing is propaganda, and the reception is a salesman. No matter how good your product is and how well your marketing is done, customers always ignore it or don't know how to guide customers to buy your product. What's the use of your product? The package is beautiful, and it will be empty if the customer doesn't buy it. Because customers still have choices, unless your organization is unique and the person in charge of the organization must control the work of the "output" department, otherwise everything done in the early stage will be in vain. The heads of various institutions here can look at the course stack of centennial pension, the course of teacher Ji Min, and many training courses for receptionists.
3. I don't know the channel, saying it's useless.
I went to a fairly good nursing institution this year and chatted with the person in charge of the institution. When we talked about the self-media platform, the person in charge of the agency immediately said that it was useless. I have tried, but few people watch it, add fewer fans and broadcast it. I looked at the agency's self-media account. I asked the person in charge of the organization, do you really know about the media? Understand the algorithm mechanism from the media background, whether the video content is illegal, whether there is a fixed format, the law of release frequency, and how to promote these? The person in charge of the institution I asked was speechless. There are many such cases here, so I won't talk about them one by one. In the stack of centennial pension courses, Mr Leo has a course on nursing home operation from the media. You can also refer to it
4. Too confident
The most I heard from the person in charge of the organization is that our organization is engaged in word of mouth. If word of mouth is good, more people will live. I personally agree with this. If there is nothing but word of mouth, where does your follow-up old man come from? After all, your old-age care institutions and nursing institutions have limited word-of-mouth communication, and 80 people have been admitted in five years.
However, some responsible persons proudly said that it took three years to collect 50% of the elderly. Explain that the beds in this nursing institution are *** 1 10, which is about 1 10. 1 year will be full. The heads of institutions should go out more and visit other institutions to see how other institutions do it.