brief Introduction of the content

"265438+20th Century National Professional Logistics Management Series Practical Planning Textbook: Integrated Operation of Third Party Logistics" is one of the main course textbooks of logistics management major in higher vocational colleges. According to the needs of operation and management of logistics enterprises, it is written in the way of school-enterprise cooperation, including six projects: breaking through traditional logistics, logistics market development, logistics scheme design, logistics organization and operation, logistics scheme optimization and logistics customer management. The book carries out the reform idea of "systematizing the working process" and adopts the forms of "watching", "doing", "thinking" and "arguing" to make teachers' teaching more convenient and students' learning easier.

"265438+20th Century National Higher Vocational Logistics Management Series Practical Planning Textbook: Integrated Operation of the Third Party Logistics" can be used as a teaching material for logistics management and related majors in higher vocational colleges, as well as a training textbook for all kinds of adult education and enterprise personnel, as well as a reference for logistics engineering and management personnel.

catalogue

1 The project breaks through the traditional logistics.

1. 1 traditional logistics and modern logistics

1.2 the concept and causes of third-party logistics

1.2. 1 third party logistics concept

1.2.2 reasons for third-party logistics

1.2.3 logistics outsourcing

1.3 Functions and characteristics of third-party logistics

1.3. 1 the role of the third party logistics

1.3.2 Characteristics of Third Party Logistics

1.4 Classification of Third Party Logistics Enterprises in China

1.4. 1 classified according to the source composition of the third-party logistics enterprises in China.

1.4.2 According to the capital classification of third-party logistics enterprises in China.

1.4.3 is classified according to a logistics service function of the third-party logistics enterprise.

1.4.4 classified according to the resource possession of third-party logistics enterprises.

1.5 Characteristics and value advantages of third-party logistics

1.5. 1 Characteristics of Third Party Logistics

1.5.2 Value advantages of third-party logistics

1.6 Comparative Analysis of Chinese and Foreign Third Party Logistics

1.6. 1 Current situation and development trend of international third-party logistics

1.6.2 comparison of Chinese and foreign third-party logistics

1.7 the motive, interest source and development of the third party logistics.

1.7. 1 the driving force for the development of third-party logistics

1.7.2 interest sources of third-party logistics

1.7.3 developing third-party logistics

homework

Project 2 Logistics Market Development

2. 1 third party logistics market development strategy

2. 1. 1 customer demand-oriented logistics market development strategy

2. 1.2 Management-centered logistics market development strategy

2. 1.3 Customer satisfaction logistics service marketing strategy

2. 1.4 Strategic analysis of logistics market development

2. 1.5 Market Positioning Strategy of Third Party Logistics Enterprises

2.2 third-party logistics enterprise development process

2.2. 1 Overview of Third Party Logistics Business Development Process

2.2.2 Business operation process of third-party logistics enterprises

2.3 Ways to open up new logistics customers

2.3. 1 Establish a good logistics service system.

2.3.2 Determine the logistics service operation system.

2.3.3 Accurate logistics market positioning.

2.3.4 Promote loyal logistics marketing.

2.3.5 Carry out various logistics promotion activities.

2.3.6 Methods and approaches of logistics customer development

2.4 methods to consolidate logistics customers

2.4. 1 Establish a logistics service brand

2.4.2 Improve logistics customer satisfaction

2.4.3 Development of new logistics service projects

2.4.4 Strengthening internal customer management

2.4.5 Improve the quality of logistics services

2.5 Example of Logistics Marketing Scheme

2.6 Logistics Electronic Marketing

homework

Project 3 Logistics Scheme Design

3. 1 Customer Logistics Demand Analysis

3. 1. 1 demand forecast of goods or services

3. 1.2 Logistics service demand analysis

3.2 Specific design of logistics service scheme

3.2. 1 General procedure of logistics service scheme design

3.2.2 Product Distribution Network Design

3.3 Preparation of Logistics Solutions

3.3. 1 Classification of Logistics Solutions

3.3.2 Preparation of Logistics Scheme

3.3.3 Main clauses of logistics scheme

3.3.4 Third Party Logistics Scheme Design Process

3.4 Logistics Contract Management

3.4. 1 Characteristics of Third Party Logistics Service Contract

3.4.2 Establishment, modification, suspension and tracking of third-party logistics contract.

3.4.3 Interpretation of Foreign third-party logistics contract Model

homework

Item 4 Logistics Organization and Operation

4. 1 Organizational Structure Design of Logistics Enterprises

4. 1. 1 functional organizational structure

4. 1.2 Division-style organizational structure

4. 1.3 matrix organization structure

4.2 Design and Construction of Third Party Logistics Entity Network

4.2. 1 logistics entity network construction mode

4.2.2 Structural design of third-party logistics network facilities

4.3 Logistics operation resource integration

4.3. 1 Connotation, characteristics, objectives and principles of logistics resource integration

4.3.2 Traffic resources integration

4.3.3 Integration of warehousing resources

4.3.4 Information resource integration

4.3.5 Customer resource integration

4.3.6 Three stages of logistics resource integration

4.4 Scientific operation management

4.4. 1 Logistics Lines, Nodes and Logistics Networks

4.4.2 Three-level logistics nodes

4.4.3 Mixed transportation

4.4.4 Reduce logistics links

standard operation

4.4.6 Experience and Reference of Third Party Logistics Operation and Management in Developed Countries

4.5 Strategic Thinking of Logistics Enterprises

4.5. 1 Successful strategic thinking

4.5.2 Only by participating in the change can we master the change.

4.6 Customer-oriented business philosophy

4.6. 1 corporate logo reflecting business philosophy

4.6.2 Detailed logistics service

homework

Project 5 Optimization of Logistics Scheme

5. 1 Logistics Scheme Optimization Program

5. 1. 1 Building a logistics service quality system

5. 1.2 Quality Management of Logistics Service Market R&D

5. 1.3 refined quality management of logistics service design

5. 1.4 Quality management in the process of logistics service provision

5. 1.5 Improvement and improvement of logistics service quality

5. 1.6 Customer-oriented logistics service quality

5.2 Continuous improvement of logistics services

5.2. 1 Significance of continuous improvement of logistics services

5.2.2 Contents of continuous improvement of logistics services

5.2.3 Safeguard measures for continuous improvement of logistics services

5.2.4 An important means to continuously improve logistics services-Lean Six Sigma Logistics

5.3 Benefit Evaluation of Third Party Logistics Enterprises

5.3. 1 The meaning of enterprise performance evaluation

5.3.2 The role of enterprise performance evaluation

5.3.3 Evaluation Status of Third Party Logistics Enterprises in China

5.4 KPI system for benefit evaluation of third-party logistics enterprises

5.4. Definition of1KPI

5.4.2 The role of establishing KPI index system

5.4.3 Enterprise Performance Evaluation Procedure

5.4.4 Processing of evaluation indicators

5.4.5 Composition of logistics KPI index system

5.4.6 Description method and reference method of KPI index system

homework

Item 6 Logistics Customer Management

6. 1 Customer Relationship Management

6. 1. 1 The meaning of customer relationship management and the level of customer maintenance