Generally speaking, it is the use of editing tools, the processing of pictures, the processing of sounds, the processing of special effects, the teaching of video shooting, the conception of scripts and so on.
The whole process of short video production is divided into five parts: topic planning, script writing, video shooting, post-editing and data analysis.
First, topic planning
For short videos, a good topic selection is the basis of "explosion". The types of topics can be divided into three types: chasing hot spots, plots and funny tricks. It is very important to choose the right type according to your own account positioning.
1, chasing hot spots
Every short video platform will have the content of recent hot shots.
Step 2 plot
Breakthrough: It means that your story should have something that attracts users, such as beauty, suspense, conflict, accident and death, and it should be presented in the 3s-6s at the beginning of the video.
Burden: Your story can constantly catch users' attention, such as reversal, reasoning and funny. It is suggested to change a piece of luggage every 6s- 10s, but not too much, otherwise users will feel aesthetic fatigue.
Title: It means that you should have something that makes users become your fans, such as suspense, hot discussion, people setting, actors appearing, which can be at the beginning or at the end.
Second, write a script.
For general near video operation, it is enough to write scripts with the simplest excle table.
Third, shoot a video.
For a short video operation, it's still very tiring if you want to shoot your own video. At this time, we may need to learn some simple shooting skills.
Fourth, post-editing
For editing, the most basic thing is to do Pr or cut the show. There are many tutorials online. You can edit your own video by learning simple segmentation, sequencing and template effects (such as variable speed and reverse playback). Of course, the most important thing in cutting videos is thinking. You must understand the story and have an overall editing order and what pictures you need in your mind.
Data analysis of verb (abbreviation of verb)
The purpose of video data analysis is to better plan topics and generate novel ideas. After the video is released, the likes and playback volume of each video are different.