Shops usually pay rent in the first quarter or half a year. After three months of operation, if there is no hope of profit, the direct store may stick to it for another three months, but if it fails to achieve profit for half a year, it will choose to give up. Therefore, the length of continuous operation of direct stores can determine the basis of profit and affirm the feasibility of the project.
The more direct stores a brand owns, the longer the direct stores operate, and the richer the accumulated practical experience.
First, the hairstyle technology is good.
The main purpose of customers coming to the barber shop is to make themselves more beautiful by changing their hairstyles. The hairdresser's idea of a good hairstyle is not the focus of the whole incident, but to understand the customer's preferences through communication with customers. When customers have a certain choice, you can clearly capture it, so it is more convenient for hairdressing salons to fully master the technology in the process of hair styling to improve customer satisfaction. Of course, a hair stylist should not be a frog in a well, but should combine the current fashion trends and technical experience. In this regard, we can start from the following aspects:
1. TV series
According to the survey, the proportion of Korean dramas in China is as high as 20%, which has become a magic weapon for major TV stations to attract audiences. Every time I watch a Korean drama, I will be attracted by the hero and heroine in the drama. Beautiful face, tall figure and ever-changing hairstyle also perfectly interpret actresses with different personalities, leading roles and supporting roles are beautiful. Therefore, it attracts a large number of fans, who like the shape inside. Barbers and hairdressers can start from here, which is also a way to influence the fashion vane.
How to open a barber shop
2. magazines
Although it is the electronic age, the influence of magazines on us still exists, and it also affects the change of hair styles. International magazines interpret all kinds of changes in hair styles with novel perspectives, perfect imagination and international vision, and can also provide new ideas for hair stylists.
3. Stars
It is easy to understand the hairstyle of a star, and there should be many similar situations in life. Stars are also generally called the vane of fashion trends. When a certain hairstyle is loved by the audience, many people will have the impulse to follow suit and want to be as beautiful as a star.
Second, the consumption environment.
The consumption environment can be analyzed from the customer's perspective. As an ordinary customer, we want to have a sense of comfort from the whole process of entering the store. In the case of good technology, coupled with a comfortable consumption environment and double goodwill, it will also win the hearts of customers. In addition, because entering the store also represents a level and identity, the consumption environment affects the psychological changes of customers and also plays an important role in the word-of-mouth of the store.
I hope my answer can help you!