: First, the characteristics of joining
1. The franchisee is the leader of the franchise chain.
2. Alliance leaders have franchise rights, which can be products, services, commercial technology, commodity names, signs and other special forces that can bring commercial benefits.
3. Alliance leaders and franchisees take contracts as the main link.
4. The franchisee owns the store, and the store operator is the owner of the store.
5. The right to operate the headquarters of alliance leaders. Franchisees must operate in full accordance with a series of regulations of the headquarters of alliance leaders, and have no operational autonomy.
6. The head office has the obligation to impart a complete set of business systems such as information, knowledge and technology to franchisees in order to complete their business, grant franchisees the monopoly right to use store names, trade names, trademarks and service trademarks, and provide continuous business guidance during the contract period.
7. Franchisees should pay a certain fee to the alliance leader, which usually includes one-time franchise fee, sales or gross profit commission.
8. Alliance leaders have a vertical relationship, but there is no horizontal relationship between franchisees.
2. Check before joining
It is difficult to judge a franchise project only from the superficial conditions such as investment scale and number of franchise stores. In fact, entrepreneurs should examine the profit model and joining system of the project.
1. First of all, it is best to investigate the planned franchise projects in secret. Go to the project franchise store to spend money, chat with the shopkeeper or clerk as a customer, estimate the daily turnover, analyze the customer base and consumption cycle, etc. After the investigation lasts for a period of time, check whether the results of the investigation are consistent with the contents introduced by the joining headquarters, so as to judge the honesty attitude of the other party.
2. Don't cooperate with dishonest allies. If the project doesn't have a franchise store at all, or the first store is less than a year old, you ignore it.
3. Finally, it is necessary to understand the improvement of the franchise system of franchise projects. For example, check the understanding and operation level of the head of the alliance to see if he has a complete set of written and operable franchise management manuals and franchise store operation manuals; See if he has a responsible and cautious attitude when choosing franchisees and franchisees; See if he attaches importance to the interests and follow-up management of franchise stores.
4. The best way of this kind of investigation is to attend the training organized by the leaders of the alliance, and then prepare a lot of questions to make them "embarrassed" to see if they are fully prepared for joining the project.