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Planning scheme for opening activities of new stores Building Materials City 1 1. Purpose of opening activities:

1. Establish the public image of the store and win the attention of major media.

2. Gather popularity through opening activities, show Beyak's brand-new image and enhance its popularity.

3. Strengthen the local influence of Beyak Store and promote sales through opening activities.

4. Attract the attention of the public and the media through unique activities and improve the communication effect.

Second, the early publicity plan:

The success of opening activities depends on whether the pre-publicity is in place. Only by doing a good job of early publicity can we ensure the success of the opening activities. We should have this awareness ideologically, and we would rather postpone the opening of the business than be careless in the early publicity.

The way and specific operation of pre-publicity:

1, community home promotion:

This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.

(2) Divide the buildings in counties and cities, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is the number of customers who guide into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.

(3) Contents of door-to-door promotion: company profile, product introduction, detailed introduction of opening activities, basic information and wishes of customers, and invitation to enter the store. It is worth noting that after knowing the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the shopping guide to find a suitable starting point to prepare for the rapid signing of the bill when opening. The day before the opening, the salesman should communicate with the prospective customers by telephone to confirm that he will come to the store to participate in the opening activities.

2. Newspapers with leaflets: The leaflets should be clearly designed and the theme of the activities should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

Release content:

A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).

B. Contents of preferential activities

C, enterprise-related information, mainly cultural connotation.

D. Information about the participation mode of the lottery and the distribution of gifts.

Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.

Entrained media: ×× newspaper

Number of publications: × 10000 copies

Release date:

3. Temporary notice of newspapers and TV media: publicity is carried out within one week before the start of the activity, which is generally temporary centralized publicity. Creating motivation is crucial.

4. SMS platform opening notice: it doesn't need to fly all over the sky, but it can be sent in the form of satellite positioning, with the focus on all development buildings and building materials markets. Which is location transmission.

5, of course, combined with the local actual situation, can also take other effective methods to promote.

Third, the design of publicity content of opening activities:

First of all, we need a product with a relatively low price to attract customers and detonate the market. This price needs special emphasis and eye-catching At the same time, the design of promotional content should be relatively lively, such as price discounts and promotional gifts. And even take lottery, lottery and other ways.

Four. Create an atmosphere for the opening ceremony:

Arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used. The momentum must be great, such as making ten arches, lined up and so on. In order to really create an atmosphere. At the same time, the gifts should be placed with momentum and piled up in a big pile, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can attract the attention of all citizens and even the media. It is also a supplement to the atmosphere at the scene.

1. terminal layout: (reference)

(1) Adjacent blocks (in the building materials market): Announcement of Layout of Adjacent Streets and Urban Main Roads.

(2) Outside the store:

"Outside the door, there is a sword flag marked with the corporate logo.

"Put a balloon in front of the door.

"Set up a big arch outside the door.

"Set up a large theme exhibition board in front of the store to release the theme of the event.

"Building hanging giant color vertical standard.

"The door is decorated with balloons and bouquets.

(3) In-store

"A reception desk clearly marked with the corporate LOGO was set up at the gate, and promotional materials were presented to the participants.

"Set the hostess and shopping guide.

"Set up a guidance system, and set up signs that clearly mark the corporate identity.

"There is a popular flag hanging on it.

"The relevant areas in the store have set up rest areas, equipped with service personnel, and distributed gifts and promotional materials.

"Set up a business publicity desk at relevant locations in the store to display related gifts, promotional materials and souvenirs, and provide consulting services.

We will combine the layout of the terminal with the theme of the opening ceremony, but no matter what theme is used for publicity, our company will strive to be "serious, meticulous, serious and comprehensive" in the venue.

2. Specific layout: (Reference)

Printed forms and pens should be arranged at the small gift distribution office: some personal information of registered customers (name, work unit, home address, contact number (please fill it in after receiving the gift).

–Sign-in desk/pen and paper.

–Tables and chairs

-Gift Beyak exquisite portable paper bag 200

–-Beyak promotional materials 200

–colored hydrogen balloon (Beyak logo) 200

Small gift: 200 exquisite advertising pens by Beyak.

–Beyak exquisite notebook, one-piece Beyak porcelain cup for designers.

–Unified allocation of employees and other souvenirs

1 Red Ribbon (Bayak Floor-More than luxury, glory at home)

2 breastplate

3 pieces of Beyak shopping guide clothes

–guest 1 corsage 6

3. ribbon-cutting ceremony: (reference)

(Basic contents: Opening Ceremony-Leaders' Speech-Ribbon Cutting-Cultural Activities and Other Professional Performances-Drawing lots for participants-Banquet for some VIPs (at the same time as drawing lots))

Celebrations:

The opening ceremony is tentatively scheduled to be held in the store at ×××× on the morning of ×××× 200. (If there is no suitable venue, the company can rent other squares or hotels.)

—— At 9: 30, the music in the venue is loud, colorful flags are flying, the welcome guests, the military band, the lion dance team and the hostess are in place, and the staff are ready for work;

—— At 9: 40, company leaders and guests entered the venue one after another. The hostess signed in the guests, put on flowers and led them to their seats. The hostess waited at the entrance to prepare for the leading role.

At 9: 55, the master of ceremonies (inviting the host) announced that the celebration was about to begin. Please be seated, leaders, guests and all participants in the celebration.

-10: 00 The celebration officially started, and the ceremony master recited the opening remarks of the master of ceremonies; (In-store signing starts at the same time)

-The master of ceremonies read out the list of the main guests attending the celebration;

-The master of ceremonies announced that the opening ceremony of Bayak's flagship store began! (10 second);

-Celebration emcee invited the military band to play a song;

-MC announces: ×× Go ahead; (company leader);

-MC announces: ×× Go ahead; (VIP)；

-The ceremony master presided over the ribbon-cutting ceremony, and the hostess led the company leaders and guests to their positions;

-MC invited Beyak, the general agent of Jiangxi, to preside over the cutting ceremony.

-The leaders of Beyak Club announced the opening of the flagship store of Beyak! (Leaders and guests cut the ribbon! )

-At the moment when the ribbon was cut, the music was loud, fireworks were flying all over the sky, dragons and lions danced, and the celebration reached its climax;

-Various colorful performances, such as aerobics and Latin dance. (Roadshow activity begins)

-Celebration emcee announced: Banquet for distinguished guests!

-in the song, MC concluded:

The celebration is over.

Verb (verb's abbreviation) Training and arrangement of opening personnel:

On-site billing personnel should be arranged in place, in addition to the billing page, but also responsible for maintaining on-site order. It is best for the salesman who entered the community in the early stage to deliver the bill. They can eliminate the strangeness of customers who have already advertised, directly guide these customers into the store, and make psychological preparations for signing the bill, with a high success rate. The shopping guide must be trained, preferably married and decorated at home, and have enough decoration experience. The number of shopping guides should be sufficient. Logistics personnel should also be in place.

Six, on-site control:

Worries about the weather; Hydropower layout; Special persons in different product fields are responsible for the preparation and supplement of relevant materials.

New store opening activity planning scheme Building Materials City 2 Furniture products have always been accompanied by people's lives, integrated into thousands of households, and become indispensable daily necessities in people's lives. With the continuous improvement of people's living standards and the increasingly fierce market competition, the furniture market has also undergone qualitative changes. Home furnishing pays attention to upgrading, and in the process of upgrading, five development trends have gradually formed:

1. Furniture market turns from high-end to low-end (home appliances go to the countryside)

2. The traditional off-season furniture market is also hot (seasonal promotion).

3. Furniture products tend to be fashionable (changes in product design style and materials).

Group purchase of furniture has become a fashion (product promotion)

5, furniture sales network (network marketing)

The above is the overall development trend of the current home furnishing industry. But our company mainly sells European-style homes. As far as European-style products are concerned, they are the best in home building materials products, and their design style, overall collocation and material selection are very cost-effective. Therefore, the promotion activities on the occasion of this new opening should be based on scale, taste, fashion and benefits, reflecting the characteristics of the top home improvement market and leaving a deep impression on consumers. Activity purpose

The purpose of this activity is mainly to improve the reputation and popularity of products in the hearts of consumers, and at the same time promote the opening of products.

The target of this activity is the public, without distinguishing between specific groups and secondary customers. Since May Day has just passed, all major industries have held promotional activities during May Day, and the activities have just ended. Many consumers still have expectations and ideas about preferential promotions. At the same time that other companies ended the preferential activities, the company held promotional activities to reward the opening guests. This will undoubtedly attract more attention and attention. Since then, it has increased the popularity of the company, and secondly, it has satisfied the preferential psychology of consumers!

activity theme

At present, when products are being promoted, there are nothing more than several activity themes:

Price discount, gift, lucky draw, gift certificate, service promotion, demonstration promotion and consumer credit. What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses. After that, we should make artistic publicity as much as possible, dilute the commercial purpose of promotion, make the activities closer to consumers and impress consumers more. Let consumers feel that our purpose is not for commercial profit, but to improve the control and competitiveness of industry risks. Therefore, we can't hold this activity from the standpoint of merchants, but we should consider it from the standpoint of consumers. Strive for innovation and attract consumers' attention as much as possible. Instead of selling a lot of products at the event, let more consumers know about the products at the event.

Action mode

This part mainly expounds the specific activities. There are two important issues to consider:

1. Identify partners: exaggerate the overall atmosphere of the event with the support of the government and the power of the media. Does the manufacturer act alone or jointly with the distributor? Or is it jointly promoted with other manufacturers? Cooperation with the government or the media will help to build momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.

2. Determine the degree of stimulation: In order to make the promotion successful, the activity must be stimulating and stimulating.

Target audience participation. The higher the degree of stimulation, the greater the reaction to promote sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

Specific content

On the same day, you can buy furniture and building materials products at the event site and spend over RMB to participate in the lucky draw. The condition of the activity can be the consumption amount/time (for example, 2000 yuan/time, 4000 yuan/time), and so on. Buy and draw, draw and exchange.

Activity rewards can be divided into

The first prize is a shopping voucher with a value of XXX yuan (the shopping voucher can come from a store or an alliance merchant), and the second prize is furniture or sanitary ware with a value of XXX yuan -XXX yuan.

The third prize is about XXX yuan worth of furniture, sanitary ware or home accessories.

The fourth prize is about XXX yuan worth of home accessories or supplies.

The fifth prize is about XXX yuan worth of home accessories or supplies.

Matters needing attention

1. Payment must be made in one lump sum;

2. If you spend more than 2,000 yuan, you can participate in a lucky draw, and if you spend more than 4,000 yuan, you can draw twice, and so on; Do not participate in the lucky draw below 2000 yuan.

3. The part consumed with coupons cannot be invoiced and exchanged.

4. Shopping vouchers are universal and valid until XX, XX, XX.

You must get the prize with the sales contract and payment voucher.

Time and place of activity

The general activity place is the commodity store and the square near the store, and there is no need to spend handling fees; Secondly, it is closer to the store, which allows consumers to remember the product sales address and the overall culture of the product. The time should be chosen on weekends, and more consumers will come to participate when they are not at work, so as to maximize their popularity and popularity. If there are factors such as occupation of roads, it is necessary to apply for occupation permit from urban management and relevant departments in advance. Avoid other episodes on the way to the event, which will affect the whole event. How long can it last is the best, and it should be analyzed in depth. The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced. It is suggested that the activity time is 3-5 days, so there will be linkage of consumption, and many consumers will drive others around them to spend and maximize their benefits. Too long will unnecessarily increase the cost!

Advertising cooperation mode

A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs. Therefore, the layout of the whole event site is very important, including large posters, promotional advertisements, product descriptions and so on. Introduce the whole event planning, business philosophy, service tenet, opening promotion information, performing arts team, DM single distribution, etiquette lady and so on. A good opening ceremony directly affects consumers' perception of the company's corporate image. The more grand the event site is, the more assured consumers will be about the product quality and service of the merchants. It is a common psychological concept of consumers that the content of enterprise activities without strength is more popular. This is why the government and the media should be used. Today, the social influence of the government and the media is unparalleled.

New store opening activity planning scheme Building Materials City 3 I. Purpose of the activity

The opening ceremony not only let more groups know about the opening of the first phase market of Dachuan International Building Materials City, but also strengthened the image of Dachuan International Building Materials City in the hearts of merchants. At the same time, it paves the way for its second-phase market investment. Through the grand opening ceremony, it will enhance its popularity in the industry.

Two. Overview of activities

Theme: Go hand in hand and win-win wealth.

Event Name: Opening Ceremony of Dachuan International Building Materials City Phase I Market

Activity time: September morning, 20xx.

Venue: Market Square, Phase I of Dachuan International Building Materials City

Activities: Leading guests sign in, lion dance, gongs and drums warm-up, leaders' speeches, opening ceremony.

Participants: leaders, guests, merchants, media, building materials city staff, etc.

The keynote of the event: grandeur, quality and shock.

Organizer: Dachuan International Building Materials City

Planning and implementation: Chongqing Du Qiao Advertising Culture Communication Co., Ltd.

Third, Du Qiao's creativity.

Dachuan International Building Materials City is the largest and earliest building materials marketing headquarters base in China, the largest decorative building materials logistics center in western China, and the hub transit market of the Eurasian Grand Passage. The powerful market function generated by its large-scale industrial cluster contains huge business opportunities. There are more than 1000 contracted merchants in the first phase of the market, and now the second phase of investment promotion is under way.

The successful opening of this business not only shows the success of the first phase of investment promotion in the market, but also creates a good momentum for the subsequent investment promotion. So this activity mainly revolves around the following ideas.

1. Scale position

Create a magnificent event site, show the scale of Dachuan International Building Materials City, and reflect its position in the industry.

2. Wealth business opportunities

Incorporating the elements of God of Wealth, guests can feel that Dachuan International Building Materials City contains great wealth and business opportunities.

Fourth, the highlights of the event

1. Wealth welcomes guests.

There are 12 pillars of the god of wealth on both sides of the entrance passage. When customers and guests come in, they will feel rich and relaxed.

2. Launching ceremony of putter

When the leader announced the opening of the business, the leading guests and customer representatives pushed up the starting lever together, "meaning to go hand in hand and win-win wealth." At this time, colored smoke, rainbow machine, royal salute and military music all burst into flames, and the atmosphere reached a climax.

3. Stereoscopic publicity of powered gliders

The power glider, with the opening information printed on it, took off from the main city and flew to the opening event site, so that more people could see the opening information of the first phase market of Dachuan International Building Materials City and improve their popularity.

4. Opening red encouragement+lion dance performance

Beautiful women and shocking drums, and the superb performance of lion dance stimulate every nerve of the guests. It also means that Dachuan International Building Materials City will be prosperous and its business will be prosperous.

Verb (abbreviation of verb) activity flow

08: 30- 10: 00 preparation and warm-up stage

From 08: 30 to 08: 50, all staff arrived, held an interim meeting, and made detailed arrangements for division of labor and cooperation.

08:50-09:00, the scene was all set, and the sound engineer began to play music, including the host, hostess, military band and lion dance team.

Get dressed and get ready for the performance.

09:00- 10:00, the military band, the prestige gongs and drums team and the lion dance team performed in turn, and the hostess greeted the guests and led the leaders to take their seats in the guest lounge.

Customers go to the signature wall to sign their names and receive gifts.

10: 00 —— 10: 35 Main period of activities

10: 00 ——10: 05 red drum dance and lion dance for large-scale opening (8 persons)

10: 05—10:10 The host took the stage, delivered an opening speech and introduced the theme, and invited relevant leaders and guests to sit down.

10:10-10:15 Please welcome the international leaders of Dachuan.

10:15-10: 20 Please invite government leaders to speak (the specific list and contents are provided by you).

10: 20 ——10: 25 Please * * leaders announce the opening of the first phase of Dachuan International Building Materials City! .

At the same time, leading guests and customer representatives pushed the starting lever together.

(Magnificent gongs and drums, military music, royal salute, cold fireworks, rainbow machine, colored smoke, applause)

10: 25 ——10: 30.

10:30— 10:35 The host announced the end of the ceremony. The hostess led the leaders to the boarding gate, and the leaders left first, and the military band saw them off. 10: 35—11:00 media interview (suggested)

The media interviewed relevant leaders on the spot.