The User Scale and Prediction of K 12 Online Education in China
According to the data of iiMedia Research, the number of online education users in China has increased by K 15-2020. With the small decline of K 12 group, the number of online education users of K 12 has increased instead of decreased, and the penetration rate has been continuously improved. Ai Media Consulting analysts believe that K 12 online education is an important content of online education. With the continuous improvement of family living standards, parents pay more and more attention to their children's education. Under the background that the school advocates "reducing the burden", K 12 online education has developed rapidly.
Analysis on the Development Trend of K 12 Online Education Industry in China
The demand for K 12 online education continues to increase, and the Matthew effect of the industry intensifies the user experience.
Ai Media Consulting analysts believe that the pressure of academic competition among K 12 students is gradually increasing, and more and more parents are beginning to look for extracurricular tutoring platforms for students. The online education form of K 12 effectively gathers high-quality teaching resources and breaks the time and space restrictions. Its demand is still exploding and the industry is developing well. However, after the rapid expansion in the early stage, some poorly managed institutions in the K 12 industry closed down one after another, and products with stronger comprehensive strength and more attention to user experience and demand will further expand their leading edge.
The platform to improve the attention of quality education resources focuses on the construction of teachers.
Ai Media Consulting analysts believe that with the continuous development of online education industry using K 12, students and parents can choose more and more platforms and services, and pay more and more attention to the quality of teaching resources. For the education industry, the quality of teachers determines the quality of service, which is also the key to platform competition. In the future, all platforms will pay more attention to the construction of teachers.
The online education platform will strengthen the application of technology and further improve the intelligence of products.
Ai Media Consulting analysts believe that the impact of technology application on K 12 online education industry is deepening. From curriculum planning, classroom interaction to academic feedback, cutting-edge technology plays an important role in all aspects of education. K 12 online education platform will actively explore intelligence, introduce AI technology, promote business to the cloud, and more feasible landing applications and solutions will be born in the future.
The pressure of students' educational competition is increasing, and the demand for 1 universal tutoring platform is increasing.
Ai Media Consulting analysts believe that driven by exam-oriented education, the pressure of students' educational competition is increasing, and the demand for various 1 to 1 general entrance counseling is also increasing. The development of online education platform K 12 in the whole subject counseling field has also attracted much attention. In recent years, general counseling products such as principals 1 to 1 have performed well in both the capital market and the user market. In the future, the general counseling platform of 1 to 1 will become the online education industry of K 12.
Online quality education continues to heat up and become the direction of all platforms.
Ai Media Consulting analysts believe that in recent years, K 12 online education industry music, art, programming, mathematical logic and other educational courses have developed rapidly, and the online quality education industry has continued to heat up. Quality education can broaden students' knowledge, form interests and cultivate students' thinking ability, while online form can solve the problem of teacher matching, which has great market potential. At present, online quality education is mainly concentrated in the field of interest education, but with the continuous excavation of this market potential, the quality education platform that pays more attention to students' logical ability and mathematical thinking is expected to accelerate its development.
The platform will strengthen the development of sinking market and promote the coverage of quality education resources in more areas.
Ai Media Consulting analysts believe that K 12 online education has a good development momentum in first-and second-tier cities, but it is still in the initial development stage in the sinking market. The sinking market of K 12 also has a strong demand for education, but limited by the uneven development of educational resources, it will rely more on online platforms. In the future, the layout of online education platform K 12 in the sinking market will continue to be strengthened, and the coverage of quality education resources will be promoted in more areas.
The above content is extracted from the latest media report |20 19 China K 12 online education industry research report.