The education industry has always been highly valued and respected by people. The competition between societies is the competition between people. It is a fine tradition of the Chinese nation for men, women and children to live and learn. The education industry is divided into many categories, such as public schools, private schools, adult re-education, professional training institutions, preschool education centers and so on. In order to be more recognizable in the general industry competition, especially in private schools, the enrollment pressure is increasing, and the design of brand image vi system is essential. Educational institutions attach great importance to the identification of corporate image, especially to the display of their own characteristics. Through vi design, the values and educational ideas of the industry are exported, reflecting the strength, famous teachers and scientific management, perfectly demonstrating its vigorous development, changing the present and guiding my future. Has a good vi design, has always been a pioneer in the same industry. Enterprise vi design aims to gain customers' approval. It is the most intuitive and effective enterprise marketing strategy to impress learners and form marketing promotion. Customize its unique brand image according to each educational institution and different customer groups. Logo is the core concept of vi design.