How to make a promotion plan to make the account structure quality? First of all, you should consider what your product or service is and make a promotion plan around your product or service. For example, if you are a language training company, the establishment of the promotion plan can be: English training, Japanese training, French training, Korean training and so on. For example, if you are a company selling household appliances, the promotion plan can be formulated as follows: refrigerator, water heater, air conditioner, washing machine, etc. For example, if your product has great geographical requirements, you can also establish a promotion plan: Beijing, Shanghai, Guangzhou, Zhejiang and so on. It can also be divided into key promotion word plan and general promotion word plan; There are many methods, so I won't list them one by one. In short, the promotion scheme is a big category around the promotion purpose, which is used to manage various keywords and make the account structure clear.

Second, the promotion of unit construction skills

Promotion units are another major category after the promotion plan. The promotion keywords are directly managed below. A plan can contain many promotion units, and many keywords are also set in one promotion unit. The reason for establishing the promotion unit is that the promotion scheme cannot completely divide the keywords at one time, and the re-classification of the promotion unit makes the classification of keywords clearer, which in turn makes the accounts clearer.

Third, keyword selection skills

The choice of keywords is also determined according to the products or services to be sold. As big as the product name and as small as the product details, you can set them as keywords. General enterprises like to use product names as keywords when setting keywords. After some thought, I can't think of it. It is suggested to use Baidu's keyword promotion tool here. This tool can enter a keyword and then come up with many related keywords. Enterprises can selectively screen according to demand. These keywords are frequently searched by target customers, and they are all promotion.

Fourth, quality optimization skills.

At the same price or even lower price, it is much more likely that Samsung's keywords will rank ahead of Baidu on the left, so there will be more people consulting and more orders every day. Almost all the students with the quality of one star and two stars are on the right of baidu promotion. Daily expenses are used up, but there is no consultation. The effect is very different.

Factors affecting quality: account structure and stability, creative quality, URL setting, keyword existence and click volume, account stability, keyword click rate and account credit.