The headquarters of Hamburg University is adjacent to McDonald's headquarters, and more than 5,000 people come here for training every year. Since the establishment of 196 1 at the beginning of the year, Hamburg University has trained 75,000 restaurant managers, middle managers and franchisees for McDonald's.
People will surely say that McDonald's exaggerates its training center as a "university". Some people who have participated in the training think that coming here is like entering the lobby of an American "Ivy League" school. As soon as you enter the main campus building, you can see the open office of ray kroc, the founder of McDonald's. Beside the corridor in the building, there are commemorative sculptures such as Crocker's treasure-mixed dairy mixer, which always remind McDonald's employees to remember the brilliant entrepreneurial history of the company.
Ms. Rogers-Rees, former president of Hamburg University and now vice president of global training affairs of McDonald's, told the reporter that Hamburg University not only has 19 full-time professors to formally teach, but also has a strict examination system. Students have a lot of homework, and they will get a "Bachelor of Hamburg Studies" after graduation.
Diana Thomas, the current president of the University of Hamburg, said that after years of development, the purpose of the University of Hamburg has never changed, that is, to ensure that the core standards of McDonald's "quality, service, cleanliness and value" are realized in McDonald's restaurants around the world. She said, "Everything we do here is to ensure that students get the best and uniform training, so that they can ensure that customers can get the consistent and best experience in restaurants all over the world in the future."
To do this, every McDonald's restaurant manager or franchisee needs to start from an ordinary restaurant clerk and then go through the training of duty managers, assistant managers and restaurant managers at all levels. The whole training takes about two and a half years on average. From the perspective of future leaders, trainees should learn every step of running a McDonald's restaurant with a turnover of millions of dollars, learn basic leadership skills, teamwork skills, how to guide and train employees, how to make business plans that meet regional requirements, and so on. Learning methods are also varied, including classroom teaching, experimental restaurant practice, case teaching designed to solve specific problems and a large number of online learning tutorials.
Interestingly, 46 course credits of Hamburg University have been recognized by the American Education Association, the main coordinating body of American higher education institutions. This means that if students go to regular colleges and universities for further study, relevant courses can be exempted. The official recognition of the credits of Hamburg University is a full affirmation of its teaching quality.
The headquarters of Hamburg University is actually the pinnacle of the pyramid-shaped McDonald's talent training system. With the continuous expansion of McDonald's enterprises, the University of Hamburg has set up six branches in Sydney, Munich, London, Tokyo, Hong Kong and Brazil. McDonald's has also set up a 139 regional training center around the world. The future manager of McDonald's restaurant must pass a lot of primary training in the regional training center before going to Hamburg University for further study. In addition, McDonald's restaurants around the world are the most basic training bases.
During the interview, the reporter heard such an image saying: "One third of McDonald's president's blood is ketchup". To paraphrase this sentence, the role of McDonald's training system should be to instill "ketchup" into the blood of every employee as much as possible, with the aim of ensuring the quality of McDonald's products and services and the long-term brand of McDonald's. (Ban Wei)
Source: Xinhuanet