Wang's cash fishing and Bashu Wang's cash fishing are two different brands, and their investment costs and contents are also different. The investment cost of Wang Xianlao is 1 15300 yuan, while the investment cost of Bashu Wang Xianlao is 83 1000 yuan. Investment expenses include decoration expenses, equipment and materials expenses, advertising expenses, store rent, personnel salaries, utilities, and liquidity reserve. In addition, Bashu Wang's cash fishing also includes basic expenses and joining fees. These expenses are all needed for opening a store.