Tan Xiaofang: The youngest group president of a well-known domestic listed company, and a well-known domestic marketing psychology training expert. Long-term commitment to the development of enterprise marketing psychology research, collected a large number of relevant cases of entrepreneur marketing psychology, in the domestic marketing psychology research field in one of the best positions. China management experts, whose lecture fees are higher than those of Harvard professors, have helped more than 5,000 enterprises to solve their marketing psychological problems, and trained 100000 enterprise executives and more than 8,000 management consultants and trainers. According to statistics, more than 300 of the world's top 500 enterprises have received her training.

Li Huifang is one of the top ten authoritative human resource management experts in China, a famous training expert in marketing psychology, and a specially invited trainer in famous universities such as Tsinghua and Peking University. Teacher Li Huifang has about 65,438+00 years working experience in marketing psychology, and has accumulated rich experience in human marketing psychology in long-term practice. It has a certain influence in the field of marketing psychology. Mr. Li Huifang gave hundreds of open classes, internal training and forums to100000 students, which was well received.

Hu Yifu: Invited lecturer of Win in the Frontier, invited lecturer of China President Training Network, and authoritative training expert of marketing psychology. Over the past ten years, he has traveled all over Europe, Asia and Chinese mainland, providing consulting projects on marketing psychology for various enterprises and institutions at home and abroad, and holding thousands of keynote speeches and management training.

Brief introduction of the author

Shan Fengru is currently a professor of management in bohai university, a tutor for master students, an expert who enjoys the lifelong allowance of the the State Council government, and a winner of the national special prize for teaching achievements. In 2003, he won the first prize of Liaoning famous teacher, and in 2005, he was named "Excellent Expert in Liaoning Province" by Liaoning Provincial Party Committee and Provincial Government. In 2006 and 2009, he was hired as the academic leader of Jinzhou City by Jinzhou Municipal Government for two consecutive years. Head of the first batch of national-level excellent courses "Fundamentals of Management" in China, and head of excellent teaching team in Liaoning Province. In 2008 (the second session), he was selected as the 10th National Excellent Humanities and Social Scientists (Management) (selected by China Alumni Network and University Magazine). He has served as director of China Commercial Economics Society, director of China Commercial Higher Education Society, member of X Committee of Higher Vocational Education of Ministry of Education, director of National Teaching Research Association of Colleges and Universities, special researcher of China Academy of Management Sciences, dean of Jinzhou Economic College, dean of Liaoning Business School and vice president of bohai university.

Thirty-five kinds of books and teaching materials have been published, of which four were rated as "National Planning Teaching Materials for General Higher Education in the Tenth Five-Year Plan" and "National Planning Teaching Materials for General Higher Education in the Eleventh Five-Year Plan". The book Principles and Methods of Management Economics published by 1987 is one of the earliest works of management economics in China. The book Fundamentals of Management (published by Higher Education Press, Textbook of the Tenth Five-Year Plan of General Higher Education and Textbook of the Eleventh Five-Year Plan of General Higher Education) has become one of the most influential textbooks of higher vocational management in China. Publicly published more than 50 papers. He presided over 12 National Tenth Five-Year Education Planning Project and provincial and ministerial key scientific research projects. He has successively won 8 national and provincial teaching achievement awards and scientific research achievement awards, including 2 national teaching achievement awards (including grand prize 1 item).